Planning meals for the week ahead can sometimes feel like a balancing act between budget, convenience, and taste. This is exactly why supermarket promotions that focus on everyday essentials often deserve a closer look. From 13 to 19 January 2026, Sheng Siong is rolling out a Housebrand Special that puts frozen favourites in the spotlight, making it easier for households to stretch their grocery dollars while keeping meals satisfying and fuss-free.
This limited-time promotion centres on Tasty Bites, one of Sheng Siong’s well-known housebrand ranges. Frozen foods may not always be the most exciting aisle in the supermarket, but anyone who cooks regularly will know how valuable they can be. They save time on busy weekdays, reduce food wastage, and offer consistent quality at a predictable price point. When these items come with Buy 1 Free 1 offers and generous Purchase with Purchase deals, it becomes a practical opportunity worth planning around.
The headline attraction of this Housebrand Week Offer is the Buy 1 Get 1 Free promotion on selected Tasty Bites fried snacks. These are not obscure products that only work for special occasions. They are staples that can easily slot into daily meals, whether it is a quick dinner after work, a snack for children, or extra food on hand when friends drop by unexpectedly.
One of the most eye-catching deals is the Tasty Bites Fried Chicken Steak, available in both Original and Spicy flavours. At $14.95 for two packs of 800g each, shoppers are effectively paying half the usual price. Fried chicken steak is one of those versatile freezer items that can be paired with rice, noodles, salad, or even tucked into sandwiches and wraps. For households that prefer variety, having both flavours on hand can make meals feel less repetitive across the week.
Equally appealing is the Buy 1 Free 1 offer on Tasty Bites Crispy Chicken Nuggets, again available in Original and Spicy variants. At $13.95 for two 700g packs, this is a practical deal for families with children or anyone who enjoys quick, oven-ready snacks. Chicken nuggets are often a go-to option for busy evenings, and stocking up during a promotion like this can significantly reduce weekly food expenses without compromising on convenience.
Another freezer-friendly highlight is the Tasty Bites Otak-Otak Pocket Bun, offered in assorted flavours. These pocket buns are often enjoyed as a tea-time snack or a light meal, and the Buy 1 Free 1 price of $8.95 makes them particularly attractive. Otak-otak is a familiar local favourite, and having it in pocket bun form allows for easy preparation without the mess or time commitment of traditional cooking.
Beyond the 1-for-1 offers, Sheng Siong has also introduced a Purchase with Purchase (PWP) deal that rewards shoppers who are already doing their regular grocery run. With a minimum spend of $20 in-store, customers can purchase the Tasty Bites Tempura Fish Fillet (500g) for $8.95, down from the usual price of $16.95. This nearly 50 per cent saving is significant, especially for a premium seafood item that can elevate simple home-cooked meals.
Tempura fish fillets are versatile and suitable for a wide range of dishes. They can be served with rice and vegetables for a straightforward dinner, used as a filling for wraps or burgers, or even turned into a casual fish and chips meal at home. The PWP mechanic also makes sense from a budgeting perspective. Since most households will easily hit the $20 spend threshold on essentials like fresh produce, toiletries, or pantry items, the discounted fish fillet becomes a sensible add-on rather than an impulse purchase.
The promotion does not stop there. Sheng Siong has also included additional frozen essentials at reduced prices, making it easier to plan breakfasts, snacks, and festive treats without overspending. The Tasty Bites Roti Prata Plain Family Pack, containing 30 pieces and weighing 1950g, is priced at $8.45 instead of the usual $11.95. For many Singaporean households, roti prata is a breakfast staple or a convenient option for supper. Having a large pack in the freezer ensures that a satisfying meal is always within reach, even on days when time is short.
Another notable offer is the Tasty Bites 3-in-1 Nian Gao featuring sweet potato and yam flavours. Priced at 2 packs for $7.45 instead of $12.00, this deal arrives at a time when many families are still in a festive mood. Nian gao is often associated with celebrations, but it can also be enjoyed year-round as a comforting snack. The inclusion of sweet potato and yam adds variety, making it appealing to those who enjoy traditional flavours with a twist.
What makes this Sheng Siong Housebrand Special particularly worth considering is its relevance to everyday living. These are not one-off novelty items that end up forgotten at the back of the freezer. Instead, they are products that many households already buy regularly. The promotion simply offers a chance to purchase them at better value, freeing up budget for other needs or small indulgences.
For shoppers who enjoy planning ahead, this promotion also encourages smarter meal preparation. Stocking up on frozen essentials during a sale reduces the need for frequent grocery trips, saving both time and transport costs. It also helps households manage busy schedules more efficiently, especially during weeks filled with work, school, and social commitments.
Another reason this deal stands out is Sheng Siong’s focus on housebrand products. Housebrands are often priced more competitively than national brands, yet they still meet everyday quality expectations. When additional discounts are layered on top, the value proposition becomes even stronger. For price-conscious shoppers, this is an opportunity to reassess regular buying habits and potentially switch to products that deliver similar satisfaction at a lower cost.
It is also worth noting that promotions like this tend to attract strong demand. Buy 1 Free 1 deals on popular frozen items are known to sell out quickly, particularly in neighbourhood outlets. Planning a visit earlier in the promotion period can increase the chances of securing preferred items and flavours.
Ultimately, this Sheng Siong Housebrand Special is not just about saving money. It is about making everyday life a little easier. From quick weekday dinners to casual gatherings and comforting snacks, the featured Tasty Bites range covers a wide spectrum of needs. By taking advantage of the Buy 1 Free 1 offers and the Purchase with Purchase deal, shoppers can enjoy greater flexibility in meal planning while keeping grocery spending under control.
For anyone looking to start the year with smarter shopping habits, this promotion offers a practical and timely opportunity. Heading down to the nearest Sheng Siong outlet between 13 and 19 January 2026 could make the coming weeks more convenient, more affordable, and just a little more delicious.
Promotional/Event Details
Date: 13–19 January 2026
Time: Store operating hours
Venue: All participating Sheng Siong outlets islandwide
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