If there is one thing that truly excites food lovers in Singapore during the festive shopping season, it is the thought of uncovering a great deal on something genuinely delicious. And when it comes to Japanese cuisine, few things spark as much joy as discovering a discount on premium sashimi. This year, Fish Mart Sakuraya is bringing sashimi enthusiasts a simple but irresistible offer for the 12.12 shopping period: a one-day flash sale featuring 10% off their Hotate (Scallop) Sashimi.
For anyone who enjoys Japanese food, this is the kind of promotion that deserves attention. Not only is Hotate Sashimi known for its sweetness and tender bite, but it is also one of those items that can instantly elevate a home dining experience. Since the promotion is only valid on 12 December 2025, it becomes a timely invitation to plan ahead, treat yourself, or delight your family with something fresh and premium without spending more than necessary.
A One-Day Treat for Sashimi Lovers
While the 12.12 shopping rush usually centres around electronics, gadgets, apparel, and household items, it is refreshing to see a food-driven offer that appeals directly to taste buds. Fish Mart Sakuraya’s decision to spotlight Hotate Sashimi for this year’s 12.12 celebration gives seafood lovers a reason to swing by their stores with purpose.
What makes this deal especially appealing is its simplicity. Rather than offering a complicated bundle, voucher system, or multi-step redemption process, the promotion focuses entirely on providing straightforward value. Customers only need to visit any Fish Mart Sakuraya outlet on the day itself and enjoy the 10% discount applied directly to their Hotate Sashimi purchase. There is no minimum spend, no signup requirement, and no additional conditions apart from the usual “while stocks last”.
In a season where so many deals require multiple app clicks, membership tiers, or code redemptions, the fuss-free nature of this offer stands out. It is a style of promotion that appeals especially to those who prefer convenience and value over gimmicks.
Why Hotate Sashimi Makes This Deal Worth Checking Out
Those who enjoy Japanese cuisine already understand the appeal of Hotate. Unlike some sashimi varieties that offer a stronger taste, Hotate sashimi is known for being naturally sweet, clean-tasting, and subtly buttery. This makes it a favourite even among people who are newer to sashimi, as well as long-time fans seeking something delicate and refreshing.
When prepared freshly, Hotate Sashimi brings a soft, melt-in-the-mouth texture that works beautifully on its own or alongside a simple drizzle of soy sauce. Its versatility also means it pairs well with a variety of Japanese dishes, whether you are preparing a full sashimi platter, a donburi bowl, or simply want something indulgent for a weekend treat.
Because scallops of good quality can be relatively pricey, a modest discount makes a noticeable difference. A 10% saving might sound small on paper, but for premium seafood, that little reduction goes a long way, especially if you are buying for a family dinner or festive gathering.
Perfect for Holiday Meals and Year-End Indulgence
With year-end celebrations approaching, many households begin planning for special meals at home. Whether it is a simple gathering with relatives, a cosy dinner for two, or a personal treat after a long week, sashimi often finds a place on the table.
The timing of this promotion is ideal. Taking place on 12 December, it lets shoppers add a Japanese flair to their Christmas feasts, year-end parties, or even weekday dinners without stretching their budget. Since Fish Mart Sakuraya is well-regarded for their fresh imports and quality seafood selection, customers can feel confident about bringing something delightful to their dining plans.
For those who regularly shop at Japanese supermarkets, this becomes even more attractive. It is an easy reason to revisit a familiar store and pick up essentials while enjoying a special price on sashimi that is usually reserved for special occasions.
Convenience Across Multiple Outlets
Another advantage of this promotion is that it is available across Fish Mart Sakuraya outlets islandwide. Whether you frequent the West, East, or Central region, the brand’s presence ensures accessibility for most customers. Singaporeans appreciate convenience, and this offer aligns perfectly with that preference.
Since the promotion lasts only for a single day, having multiple outlets also means you can choose the most convenient one based on your schedule. It is especially helpful for those hoping to avoid long queues or find the freshest selection early in the day.
A Great Opportunity to Explore More Japanese Ingredients
While the highlight of the sale is the Hotate Sashimi discount, stepping into Fish Mart Sakuraya naturally invites exploration. Their outlets stock a wide range of Japanese groceries, snacks, sauces, and ready-to-eat items, making it a fun experience for anyone who enjoys Japanese culture and cuisine.
Many shoppers will likely use this as an opportunity to pick up ingredients for a full Japanese meal, whether it is miso soup, ramen, donburi toppings, or sushi rice. Even if you visit only for the sashimi promotion, the surrounding selection often sparks inspiration for new dishes or festive meal ideas.
Why You Should Make Time for This 12.12 Deal
A good deal is not merely about the discount itself, but also the quality of what you receive. In this case, both come together nicely. The freshness, flavour, and texture of Hotate Sashimi make it a premium delicacy worth enjoying, especially when the price becomes more appealing for a limited time.
The fact that the discount is available only on 12 December 2025 adds a sense of urgency. Those who enjoy sashimi will not want to miss the chance to bring home something delightful at a better-than-usual price.
If you have not planned your 12.12 shopping yet, consider adding a stop at Fish Mart Sakuraya to your list. It is a simple, straightforward promotion that delivers genuine value, especially for those who appreciate Japanese cuisine. Whether you are planning a festive dinner, stocking up on year-end goodies, or simply rewarding yourself with something fresh and premium, this offer is worth making time for.
Promotional/Event Details
Date: 12 December 2025
Time: During store operating hours
Venue: All Fish Mart Sakuraya outlets in Singapore
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