If there is one place in Singapore that’s consistently buzzing with energy, flavour, and good deals, it is the Bugis area. And for fans of refreshing desserts and quirky collectibles, there is something extra exciting happening in July 2025. MIXUE Singapore, known for their affordable yet delicious ice cream and beverages, is hosting a limited-time promotion that is set to bring in smiles, sweet treats, and adorable keepsakes. The Snow King’s Summer Carnival has landed at MIXUE’s Bugis outlet — and it is shaping up to be a delightful weekend event not to be missed.
This isn’t just a regular promotion. It’s a carnival-inspired celebration wrapped around MIXUE’s identity: fun, affordable, and undeniably charming. Running over two weekends, from 12th to 13th July and 19th to 20th July, this exclusive event at the Bugis outlet brings together a touch of summer joy, a little collecting fun, and the promise of something cool (literally) to beat the heat.
Why This Deal Deserves Your Weekend Plans
Singapore’s weather is perpetually warm and humid, and finding a budget-friendly way to cool down is always welcome. MIXUE has carved out a niche in Singapore’s F&B scene for offering just that — refreshingly icy desserts and drinks at wallet-friendly prices. Now, they are upping the ante by offering something a little more: a free collectible keychain with a minimum purchase of just $6.
Yes, you read that right. Spend just $6 — which could easily be a combination of their signature milk tea and soft-serve — and you’ll walk away with a free, randomly designed keychain exclusive to this promotion. Not only are the keychains themed around their Snow King mascot, but the designs also vary daily. That means every day of the promotion holds a surprise, making it tempting to visit more than once if collecting limited-edition goodies is your thing.
It’s no secret that Singaporeans enjoy hunting down limited-edition merchandise. Whether it’s exclusive collabs, loyalty programme rewards, or quirky collectibles, there’s something innately satisfying about adding rare pieces to one’s collection. The fact that these keychains are not only given away for free but are part of a rotating daily design pool makes the whole experience feel like a mini treasure hunt.
Only at Bugis — Making It a Destination Experience
What makes this even more interesting is that the Snow King’s Summer Carnival is exclusive to MIXUE’s Bugis outlet. That turns an otherwise everyday trip into something more intentional — a mini urban adventure.
Bugis itself is already a lively hotspot for shopping, cafes, and street eats. Adding MIXUE’s special event to the itinerary gives weekend wanderers another reason to swing by. Whether you are out for some bargain finds in Bugis Street, planning to explore Kampong Glam, or looking to spend a lazy Saturday hopping between dessert stops, this promotion adds just the right amount of fun to your route.
A Reason to Return — Or Come With Friends
Since the keychains come in a surprise daily design, there’s a built-in incentive to return the following weekend or bring your friends and make it a group day out. The fact that the promotion takes place across two weekends (12–13 and 19–20 July) means those who missed the first round still have another opportunity to join in.
This setup naturally creates excitement and word-of-mouth. Those who get cute designs on the first weekend will likely be sharing their hauls on social media, fuelling curiosity and interest. That kind of organic buzz is what makes smaller, niche events like this so enjoyable. It’s intimate, specific, and feels like you’re in the loop — part of a shared community of dessert lovers and collectors.
Affordable Fun With a Tangible Takeaway
Many promotions nowadays demand quite a bit of spending before you qualify for a reward. What’s refreshing about MIXUE’s Snow King Summer Carnival is its accessibility. A $6 spend is far from steep — a couple of items from their menu are enough to qualify — and you walk away with something tangible. It’s the kind of small, joyful gesture that brightens up a typical outing.
And because the designs vary by day, there’s also a nice surprise factor that keeps things exciting. Will you get a sporty Snow King? A holiday-themed one? Or a cheeky one with shades and a summer cap? The only way to find out is to head down and make a purchase.
Perfect for Kids and the Young-at-Heart
MIXUE has always had a playful identity, with its Snow King mascot endearing itself to customers across Asia. The keychains reflect that same playfulness — they’re great for school bags, lanyards, or even hanging from a car mirror or phone pouch. For families, this could be a fun weekend treat for children. For young adults, it’s a nostalgic return to the joy of collecting, trading, or simply appreciating cute merchandise.
And it’s not just about the reward. It’s about the full experience — enjoying a cool drink or dessert, snapping photos with friends at the outlet, showing off your new collectible, and maybe grabbing an extra for someone at home. These are the kind of simple, local joys that make Singapore’s food scene so vibrant.
Supporting a Fast-Rising Brand
MIXUE’s presence in Singapore is growing steadily, and they have become one of the go-to names for affordable cold treats. They represent the new wave of dessert chains that focus on quality and value, without the excessive price tags. Supporting them during events like this helps them grow, bring in more unique experiences, and continue delivering creative promotions that benefit the community.
So if you’re planning your July weekends and looking for something sweet, quirky, and limited-time, then the Snow King’s Summer Carnival at MIXUE Bugis should be on your radar. It’s fun, low-commitment, and gives you a reason to smile — and maybe even start a new collection.
Whether you’re a regular customer or someone who’s never stepped into MIXUE before, this is the perfect time to drop by, grab a cup of your favourite dessert, and walk away with a piece of the Summer Carnival magic.
Promotional/Event Details:
Date: 12–13 July 2025 and 19–20 July 2025
Time: While stocks last (recommend visiting early)
Venue: MIXUE Bugis Outlet, Singapore
Promotion: Spend $6 in a single receipt and receive a free randomly selected Snow King keychain. Designs vary by day. Only available at the Bugis outlet.
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