CHAGEE Singapore Launches New Chrysanthemum Milk Tea with Cute Collectibles and a Fun Playdate Pop-Up

Looking for a new tea flavour to try in October, along with some adorable collectibles and a fun activity to enjoy with friends? CHAGEE Singapore is giving tea lovers several reasons to look forward to its latest launch. On 12 October 2026, the brand will introduce its new Chrysanthemum Tea series, featuring Chrysanthemum Milk Tea and Chrysanthemum Brewed Tea made with premium Chinese tea leaves.

Beyond the drinks themselves, this launch also comes with a creative collaboration with Singapore-based illustrator Lauren Cheung, better known online as @dirtydoodies. Her cheerful artwork will appear on specially designed cups and a selection of limited-edition merchandise, including embroidered magnets, a jelly pouch and a rather interesting Golden Mini Digicam.

There is also something for those who enjoy spending time with friends. From 12 to 18 October 2026, CHAGEE will host its #FindYourCHAGEEPlaydate pop-up at The Star Vista, bringing together drink sampling, playful installations and interactive activities inspired by childhood playdates.

For anyone who enjoys discovering new beverages, collecting cute merchandise or finding interesting places to visit during the week, this upcoming CHAGEE promotion could be worth adding to the calendar.

Discover CHAGEE’s New Chrysanthemum Tea Series

Chrysanthemum tea is a familiar favourite in Singapore. Many people have enjoyed this floral beverage at traditional coffee shops, hawker centres and Chinese eateries, making it a flavour associated with everyday comfort and refreshment.

CHAGEE is now giving this familiar drink a fresh interpretation by combining Hangzhou White Chrysanthemum from Zhejiang Province with Golden Peony Black Tea from Fujian Fu’an. The combination brings together the delicate fragrance of chrysanthemum flowers and the fuller character of black tea.

The resulting blend is described as having naturally honeyed floral notes and a smooth finish that lingers pleasantly on the palate. It offers an interesting option for customers who appreciate fragrant teas and would like to explore something different from the usual milk tea flavours.

Two varieties will be available, allowing customers to choose according to their preferences.

1. Chrysanthemum Milk Tea

For those who enjoy a creamy beverage, Chrysanthemum Milk Tea combines the floral tea blend with milk. The milk adds a smoother, richer texture while allowing the chrysanthemum fragrance to remain part of the overall experience.

It could be a suitable choice for customers who prefer milk tea but want to try a different flavour profile instead of the usual tea options.

2. Chrysanthemum Brewed Tea

If a lighter tea is more appealing, Chrysanthemum Brewed Tea is another option to consider. This variation places greater emphasis on the natural fragrance of chrysanthemum, making it an alternative for those who prefer their tea without milk.

Both drinks will be available hot or cold, giving customers the flexibility to enjoy them according to their preferences and the weather.

However, customers should take note that the non-fat milk option will not be available for Chrysanthemum Milk Tea. Prices for the new drinks have not yet been announced, so it is worth checking CHAGEE Singapore’s official channels for the latest pricing before visiting.

Cute Limited-Edition Merchandise Makes the Launch More Interesting

One of the highlights of this launch is the collaboration with local illustrator Lauren Cheung, whose online identity is @dirtydoodies.

Known for her cheerful illustrations, Lauren brings a playful personality to CHAGEE’s familiar yellow cups. The artwork transforms the cups into illustrated landscapes filled with oversized white chrysanthemums, warm orange skies and tiny characters enjoying everyday moments.

The designs add a charming touch to the beverage launch and extend beyond the cups to a collection of themed merchandise. For fans of illustrated accessories and limited-edition collectibles, these items may be just as exciting as the new drinks.

The merchandise collection includes:

Embroidered Magnets

These colourful magnets feature chrysanthemum flowers and illustrations inspired by the collaboration. They could make a lovely addition to a magnetic board, refrigerator or personal collection, particularly for customers who enjoy collecting small souvenirs from their favourite brands.

Jelly Pouch

The themed jelly pouch offers another way to enjoy the collaboration’s artwork beyond the drink cups. Depending on its final design and availability, it could be a fun little accessory for everyday essentials.

Golden Mini Digicam

The standout item is the Golden Mini Digicam, a compact orange digital camera decorated with matching floral designs. Unlike the more common merchandise associated with beverage launches, a mini digital camera offers a nostalgic twist that may appeal to photography enthusiasts and collectors alike.

The Golden Mini Digicam Bundle will be available from 16 October 2026. However, the price and redemption details have not yet been disclosed, so customers should look out for further announcements before making plans to purchase or redeem the bundle.

As these are limited-edition items, anyone particularly interested in the merchandise should check the official terms, availability and purchase requirements once the details are released. It is always better to understand the conditions beforehand rather than assume every item will be available with a drink purchase.

Visit the CHAGEE Playdate Pop-Up at The Star Vista

The new drinks and merchandise are not the only reasons to look forward to this launch. CHAGEE is also organising the #FindYourCHAGEEPlaydate pop-up at The Star Vista from 12 to 18 October 2026.

Built around the idea of reconnecting with friends and rediscovering the simple pleasures of play, the experience encourages visitors to take a break from their busy routines. Instead of simply ordering a drink and leaving, visitors can explore themed activity zones, sample the new chrysanthemum beverages and create memories with their companions.

The pop-up features four themed zones, each offering a different experience.

Find Your Kaki

In Singapore, a kaki is a friend or buddy, making this zone a fitting reminder to reconnect with someone you have not seen in a while. It is a good opportunity to arrange a catch-up with an old schoolmate, colleague or close friend.

Sometimes, a simple invitation to meet for tea is all it takes to reconnect.

Play Like You Used To

Remember the carefree days of school recess, when the biggest concern was deciding what game to play next? This zone brings that playful spirit into an adult-friendly setting.

It offers visitors a chance to step away from everyday responsibilities and enjoy a little light-hearted fun. For friends who grew up together, it could also bring back some familiar memories.

Get A Little Silly

This zone features oversized installations designed for posing, lounging and taking photographs together. Visitors who enjoy creating social media content may find plenty of opportunities to capture fun pictures with their friends.

Rather than treating the visit as an ordinary shopping-centre stop, visitors can make it a more memorable outing by exploring the installations and taking photographs along the way.

Catch The Moment

The final zone focuses on capturing memories from the experience and bringing home a keepsake. It provides a fitting ending to a visit centred on friendship, playful activities and spending quality time together.

Visitors can also share their experiences on social media using the hashtag #FindYourCHAGEEPlaydate.

Before heading down, remember that the pop-up runs for a limited period only, from 12 to 18 October 2026. Planning a visit during this window will help ensure you do not miss the experience.

Why Should You Visit and Enjoy This CHAGEE Promotion?

There are several reasons this launch deserves consideration, especially if you are looking for something different to do in Singapore this October.

First, it introduces two new tea options for customers who enjoy exploring different flavours. The combination of Hangzhou White Chrysanthemum and Golden Peony Black Tea gives the series a distinctive floral character, while the choice between milk tea and brewed tea caters to different preferences.

Second, the collaboration with Lauren Cheung gives the launch an artistic element. The illustrated cups, embroidered magnets and jelly pouch may appeal to people who enjoy collecting limited-edition merchandise or appreciate designs created by local artists.

The Golden Mini Digicam is another attraction for anyone interested in unusual collectibles. Since the bundle is scheduled to become available on 16 October, interested customers should watch for the official release of its pricing and availability details.

Third, the pop-up provides an opportunity to turn an ordinary tea outing into a social activity. The four themed zones offer reasons to explore the venue, take photographs and reconnect with friends rather than simply stopping by for a takeaway beverage.

It could also be a nice option for a casual meet-up, particularly for those who prefer relaxed activities over a full day of shopping or an expensive outing. However, as the drink prices and merchandise redemption conditions have not yet been announced, it is sensible to check the final details and set a budget before visiting.

For bargain hunters, the best approach is to look beyond the excitement surrounding the launch and decide which parts of the experience offer the most value. If the new drinks appeal to you, start there. If you are also interested in the merchandise, check whether the bundle requires a separate purchase or has specific redemption conditions.

This way, you can enjoy the launch without spending more than intended.

Mark Your Calendar for CHAGEE Singapore’s October Launch

CHAGEE’s new Chrysanthemum Tea series brings together familiar floral flavours, creative illustrations and a playful pop-up experience. With two drinks to try, limited-edition merchandise to explore and four interactive zones at The Star Vista, the launch offers several ways for customers to enjoy something new.

The drinks and pop-up experience begin on 12 October 2026, while the Golden Mini Digicam Bundle is scheduled to be available from 16 October 2026.

If you are planning to visit with friends, consider choosing a suitable date within the pop-up period and checking the latest announcements before leaving home. Prices, merchandise availability and redemption mechanics should be confirmed through CHAGEE Singapore’s official channels.

Whether you are visiting for the chrysanthemum tea, the illustrated collectibles or simply a fun afternoon with friends, this launch offers a pleasant reason to take a break from your routine and enjoy a little playdate of your own.

Promotional/Event Details

Date: 12-18 October 2026 (Chrysanthemum Tea series launch and playdate pop-up); Golden Mini Digicam Bundle available from 16 October 2026.

Time: Not announced. Please check CHAGEE Singapore’s official channels for operating hours and further details.

Venue: The Star Vista, Singapore (for the #FindYourCHAGEEPlaydate pop-up). The Chrysanthemum Tea series will be available through CHAGEE Singapore, subject to outlet availability.

Promotion: New Chrysanthemum Milk Tea and Chrysanthemum Brewed Tea launch, limited-edition merchandise collaboration with Lauren Cheung (@dirtydoodies), and interactive #FindYourCHAGEEPlaydate pop-up.

Drink Prices: Not announced.

Merchandise Details: Embroidered magnets, jelly pouch and Golden Mini Digicam. Bundle pricing and redemption mechanics have not been disclosed.

Social Media Hashtag: #FindYourCHAGEEPlaydate