There’s something quite magical about stumbling upon a good deal that not only satisfies your cravings but also gives you something a little extra for free. And when it’s wrapped in French charm and flaky golden pastries, it’s almost impossible to say no. This July, Tiong Bahru Bakery is inviting everyone to be part of a special celebration steeped in French tradition, and it’s more than just about Bastille Day—it’s about a flavourful experience that fans of baked delights shouldn’t miss.
For those unfamiliar, Bastille Day—celebrated on 14 July—is a national holiday in France that symbolises the values of liberty, equality, and fraternity. Tiong Bahru Bakery, known affectionately as TBB by their loyal customers, is honouring this French occasion with a unique spin: a limited-time free soft serve and a whole month of giving back with free French pastry favourites. If that doesn’t sound like reason enough to pop into one of their outlets, let’s take a closer look at what makes this promotion truly worth the visit.
What’s Happening Over Bastille Weekend?
From 12 to 14 July 2024, Tiong Bahru Bakery will be treating customers to an exclusive Bastille-themed soft serve—but not just any soft serve. This particular dessert takes inspiration from one of France’s most buttery and decadent pastries: the Kouign Amann. Known for its rich layers of laminated dough and caramelised crust, the Kouign Amann is already a fan favourite at TBB. Now, they’ve transformed that indulgent profile into a soft serve that’s both novel and nostalgically French.
The result is a cold swirl that’s creamy and packed with buttery depth, elevated with raspberry powder and blue pea syrup—colours that not only taste good but also give a visual nod to the French flag. The soft serve is available for free, but there’s a small catch: customers need to make any purchase at TBB Centrepoint or TBB Foothills outlets on the same day to redeem one. It’s strictly one soft serve per receipt and available only while stocks last, so early visits are encouraged. Updates will be shared on Tiong Bahru Bakery’s channels when supplies run low, ensuring customers can plan their visits wisely.
This is the kind of thoughtful promotional giveaway that feels like a genuine thank you to regular patrons, and a sweet invitation for first-timers to explore what makes this local chain such a beloved brand.
A Month-Long French Pastry Giveaway
If you thought the celebration ends after Bastille weekend, think again. From 7 to 31 July 2024, Tiong Bahru Bakery is launching a giveaway campaign that’s sure to excite any lover of authentic French bakes. With any purchase made at any TBB outlet, customers will receive a stamp card. This card allows them to redeem a different French classic each day they return, up to five times during the campaign period.
The giveaway lineup includes:
-
Plain Croissant
-
Kouign Amann
-
Le Parisien
-
Pain Au Chocolat
-
Chocolate Éclair
Each item represents the essence of French patisserie, from the buttery simplicity of a well-made croissant to the luxurious richness of a chocolate éclair. Redeeming one item per day with any new purchase encourages customers to return and explore the variety on offer, rather than rush through them all at once.
This strategy cleverly blends promotional generosity with a genuine opportunity for diners to savour the TBB experience at a slower, more satisfying pace. It also encourages repeat visits, making this promotion a win-win for both the customer and the brand.
Why You Shouldn’t Miss This Deal
Firstly, promotions that revolve around quality, not just quantity, are few and far between. Tiong Bahru Bakery is known for their artisanal approach to baking, using traditional French techniques while infusing each product with thoughtful touches. The soft serve made from Kouign Amann is not just a gimmick—it’s a tribute to the bakery’s roots, and a creative twist that’s hard to find elsewhere.
Secondly, the month-long giveaway is as close as it gets to a “buy five, get five free” experience—but stretched across a timeline that allows each treat to be fully enjoyed. For anyone who loves French pastries or simply wants to indulge without overspending, this is a golden opportunity.
Moreover, TBB’s locations are conveniently placed across Singapore, and their outlets are designed to offer a relaxing café atmosphere. Whether one is catching up with friends, grabbing a morning pastry, or simply taking a coffee break, the promotion adds extra value to the everyday routine.
It’s also worth noting that Tiong Bahru Bakery has managed to keep their standards high across outlets. Each location uses quality ingredients, and their pastries consistently hit the mark—flaky, buttery, and beautifully baked. In a market flooded with fast fixes and novelty offerings, TBB’s authenticity stands out.
Tips to Maximise the Experience
-
Go Early for the Soft Serve: Since the free soft serve is limited per day and per outlet, visiting early during the day increases your chances of redemption.
-
Plan Your Returns: The stamp card giveaway lets you redeem one item per day, so plan to visit regularly between 7 and 31 July to maximise all five redemptions.
-
Try Something New Each Time: Pair your redemption with different drinks or other menu items. TBB’s coffee and tea selections are designed to complement their pastries.
-
Follow Them on Social Media: Real-time updates on stock availability will be shared, so stay connected via Tiong Bahru Bakery’s Instagram or Facebook page.
-
Bring Friends Along: This is one of those promotions that’s more fun when shared. Introduce someone to their first Kouign Amann or éclair and make a day of it.
Final Thoughts
This Bastille Day, Tiong Bahru Bakery is offering more than just a series of promotions. They’re curating an experience—one that celebrates their love for French baking, their loyal customers, and their signature craftsmanship. With a refreshing soft serve treat and a generous month-long giveaway, this is the kind of event that transforms a regular café visit into something memorable.
Those who appreciate the art of slow baking and the joy of quality ingredients should not let this celebration pass by. Whether one is a long-time patron or a curious newcomer, there’s every reason to raise a (croissant-filled) toast to French flair this July.
Promotional/Event Details:
Date:
12–14 July 2024 (Free Soft Serve)
7–31 July 2024 (French Pastry Giveaway)
Time:
During outlet operating hours
Venue:
Tiong Bahru Bakery – Centrepoint and Foothills (for soft serve)
All Tiong Bahru Bakery outlets (for pastry giveaway)
https://tiongbahrubakery.com
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.