If you’re a fan of Japanese cuisine or an avid collector of quirky memorabilia, there’s a delightful treat awaiting at DON DON DONKI Singapore. Known for bringing authentic Japanese experiences to their stores, they are now celebrating Unagi Day in a fun and tasty way. Beginning 11 July 2025 onward, shoppers who purchase selected Unagi packs at any DON DON DONKI outlet will receive a limited-edition Unagi keychain — absolutely free — while stocks last.
Now, why should anyone care about a free keychain, you might wonder? Let’s break it down — this isn’t just any keychain. It’s a cleverly designed miniature of their famous grilled eel dish, a mouth-watering representation that’s bound to excite foodies and charm collectors alike. For anyone who enjoys Japanese traditions, this little freebie is both a playful nod to the culture and a great conversation starter. Here’s why you should consider checking this one out.
What Is Unagi Day and Why Is It Celebrated?
In Japan, Unagi no Hi (or Day of the Eel) is observed during midsummer as part of a centuries-old tradition. It’s believed that eating unagi, or freshwater eel, gives one strength to withstand the intense summer heat. Eel is highly prized in Japanese cuisine for its rich, savoury flavour and is often served grilled with sweet soy-based sauce over rice. The most popular way to enjoy it is as unadon or unaju — and the dish is considered a luxurious and nourishing summer staple.
DON DON DONKI is embracing this tradition by spotlighting their quality unagi products and making the celebration even more festive with the inclusion of a cute, limited-edition keychain. This makes the occasion not just about food but also about connecting with culture, enjoying novelty, and treating oneself to something a little different.
Why You Shouldn’t Miss This Free Keychain Promotion
One might assume it’s “just a keychain,” but DON DON DONKI’s promotional collectibles are often highly sought-after. In previous campaigns, similar promotional items have sold out within days — sometimes even hours. These collectibles are typically quirky, high-quality, and themed perfectly to match DON DON DONKI’s fun, Japanese street-market atmosphere.
This Unagi keychain in particular is bound to become a favourite among collectors. It’s designed to look like a piece of unagi sushi, complete with glossy finish and detail that makes it almost look edible (but please don’t eat it). Not only is it a charming accessory, but it’s also a unique keepsake that ties into the culinary celebration of the season.
And the best part? It’s not for sale — it’s only available with qualifying purchases. That exclusivity makes it even more appealing, especially to regular DON DON DONKI shoppers who are already fans of their Japanese food imports.
How to Redeem Your Free Unagi Keychain
The redemption process is straightforward. Starting from 11 July 2025, just purchase either:
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1 pack of Unagi (3pcs or 5pcs)
or -
2 packs of Unagi (XXL size)
Once you’ve made your purchase, head over to the cashier counter where the keychains will be distributed. It’s important to note that this offer is only valid while stocks last, and with the kind of response DON DON DONKI promotions usually receive, you’ll want to act fast.
There’s no separate voucher or coupon needed, and the redemption happens immediately at checkout. That makes it convenient and fuss-free — just the way they like to keep their shopping experience.
Why People in Singapore Love DON DON DONKI Promotions
Let’s face it, Singaporeans love a good deal. Add in something free, something Japanese, and something that’s also adorable? You’ve got a recipe for a queue forming at the entrance.
DON DON DONKI promotions are more than just sales — they’re experiences. They often blend shopping with seasonal festivities, cultural highlights, and limited-edition offerings that attract both food enthusiasts and casual shoppers. Whether it’s themed bento sets, anime merchandise, or Japanese snacks, there’s always something interesting going on.
In this case, the Unagi Day campaign serves as both a celebration and a reward for shoppers. You get to take home a delicious pack of eel (great for sharing with family or enjoying solo over rice) and also walk away with an exclusive item that you won’t find anywhere else. For those who love Japan or want a taste of Tokyo in their everyday life, this is the kind of micro-experience that brings a little joy.
Tips to Maximise Your Visit
If you’re heading down to DON DON DONKI for this promotion, here are some ways to make the most of your trip:
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Arrive early in the day. Popular promotions like this can go out of stock quickly, and the limited-edition keychains are distributed on a first-come-first-serve basis.
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Try the Unagi dishes. Don’t just get the unagi for the keychain — actually try preparing or heating up the dish at home. They usually come pre-cooked and vacuum-sealed for easy preparation. Pair it with rice, miso soup, or even turn it into an unagi donburi.
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Check out other Japanese summer items. DON DON DONKI tends to highlight themed items around seasonal events. You may find summer drinks, festival snacks, or even skincare products tied to Japanese summer traditions.
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Bring a friend or family member. If you love collecting freebies, this is a great excuse to shop together. You might even split the purchase to hit the minimum requirement.
What’s Next for DON DON DONKI Singapore
For those familiar with DON DON DONKI, this campaign is just one of many they roll out throughout the year. They’re known for keeping their offerings dynamic, fresh, and deeply rooted in Japanese culture — from their food festivals to themed giveaways and new outlet launches.
If you want to stay ahead of the game, keep a close eye on their social media channels and in-store posters. Promotions often vary slightly by outlet and may change without prior notice depending on stock levels or special events.
For this specific campaign, you can find more details via their official Facebook post here.
So, whether you’re a foodie, a Japanophile, or just someone who enjoys a good deal, this is one small but joyful promotion to brighten your week. After all, how often do you get rewarded for buying dinner with something you can carry around on your keys?
Promotional/Event Details:
Date: 11 July 2025 Onward
Time: All Day, While Stocks Last
Venue: All DON DON DONKI Outlets in Singapore
Redemption: At cashier point with purchase of either 1 pack of Unagi (3pcs or 5pcs), or 2 packs of Unagi (XXL)
More Information: https://www.facebook.com/story.php?
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