Chinese New Year is just around the corner, and if there’s one ingredient that instantly elevates any reunion dinner, it has to be abalone. Known for its luxurious taste and symbolic meaning of prosperity, abalone has long been a centrepiece on festive tables across Singapore. For those looking to impress their family and friends without burning a hole in their wallets, Giant Singapore has just unveiled a deal that’s hard to resist: the Emperor Superior Abalone in Brine (425g, 1 abalone) is now available at just $14.90 — a whopping 50% off the usual price.
This isn’t just any sale; it’s a carefully timed promotion aimed to help shoppers prepare for a grand CNY feast while keeping expenses in check. With the cost of festive meals steadily rising every year, finding premium ingredients at half price is genuinely a win for budget-conscious shoppers who still want to maintain the celebratory spirit and the richness of traditional dishes.
For those unfamiliar with abalone, this delicacy is prized not only for its unique flavour and tender texture but also for its cultural significance. In Chinese tradition, abalone is a symbol of wealth, luck, and good fortune — perfect for the first meal of the Lunar New Year. Offering it on the reunion table is more than just about taste; it’s a way of wishing prosperity to everyone around the table. By snapping up the Emperor Superior Abalone at this discounted rate, shoppers are getting a top-tier product without the premium price tag that usually accompanies such luxury ingredients.
Giant Singapore has made this promotion extremely convenient for all shoppers. The packaging is easy to handle and store, ensuring that even last-minute planners can bring this premium product home and have it ready for their reunion feast. The brined abalone maintains its freshness and texture, which is key for preparing dishes like braised abalone with mushrooms or stir-fried abalone with vegetables — dishes that are not just delicious but also visually impressive for family gatherings.
What makes this deal even more compelling is the timing. Starting from 11 February 2026, shoppers have just enough time to incorporate this premium ingredient into their festive menus without rushing. Whether it’s planning a multi-course reunion dinner or gifting a single can to a loved one, the versatility of the Emperor Superior Abalone makes it suitable for multiple purposes. Those who have hosted CNY dinners before know that ingredients like abalone are often the first to sell out during this busy period, so acting fast is essential.
Another reason to consider grabbing this deal is how it allows families to explore authentic festive recipes without compromise. Normally, high-quality abalone can be intimidating to cook with due to its cost. However, with this 50% discount, shoppers can experiment with different recipes, create elaborate dishes, and still stay within budget. Imagine preparing a braised abalone platter that looks and tastes like it came from a fine-dining restaurant, all while spending less than $15 for a 425g can. This is an excellent opportunity for food enthusiasts and home cooks alike to elevate their festive dining experience.
Moreover, Giant Singapore’s commitment to quality ensures that customers are not only getting a bargain but also a product they can trust. The Emperor Superior Abalone in Brine is sourced and processed to maintain high standards, ensuring that each abalone retains its firm, succulent texture and rich umami flavour. When shopping for luxury ingredients, quality matters just as much as price, and this promotion strikes a perfect balance between both.
Shoppers don’t just benefit from affordability and quality; there’s also the convenience factor. Giant Singapore’s outlets are well-distributed across the island, making it easy for families to pick up their abalone even amidst the busy pre-CNY shopping rush. For those who prefer to shop from the comfort of home, it’s worth checking if this promotion is available online as well, allowing for hassle-free delivery straight to their doorstep. Considering how hectic the weeks leading up to CNY can be, this level of accessibility is a huge plus.
Beyond the immediate value, securing this abalone deal can also be seen as a thoughtful gesture for those planning to gift festive delicacies. It’s common in Singapore to exchange gourmet items during Chinese New Year as a sign of goodwill and prosperity. With the Emperor Superior Abalone priced at half its regular cost, shoppers can purchase multiple cans for gifting, allowing them to spread festive cheer without overstretching their budget. This is especially ideal for extended families, friends, or corporate gifting, where quality and presentation matter.
There’s also the emotional satisfaction of preparing a meal that carries meaning. Festive dishes like braised abalone are not just about taste; they carry a sense of tradition and care. By including Emperor Superior Abalone in their reunion feast, shoppers are not only enjoying a premium ingredient but are also participating in a cultural ritual that has been passed down for generations. This blend of affordability, quality, and cultural relevance makes the Giant Singapore promotion genuinely worthwhile.
For anyone wondering why this deal should be prioritised over other festive sales, the answer is simple: few promotions offer a combination of luxury, price cut, and cultural significance. While other retailers may provide discounts on everyday groceries, a 50% reduction on a high-value festive ingredient like Emperor Superior Abalone is rare. It’s not just about saving money; it’s about enhancing the quality of a meal that will be shared with loved ones, creating memories, and upholding traditions without compromise.
To sum up, the Giant Singapore Emperor Superior Abalone promotion is a golden opportunity for anyone planning their Chinese New Year feast. It blends value, quality, cultural importance, and convenience into one straightforward offer. For families and individuals who want to enjoy a lavish festive meal without overspending, this is the perfect chance to add a premium touch to their table. Stock is expected to move fast, so those interested should act promptly.
Whether cooking a signature abalone dish for the first time, upgrading a standard reunion dinner, or preparing thoughtful festive gifts, shoppers will find that this deal meets both practical and celebratory needs. In the end, it’s about making the Lunar New Year memorable, delicious, and prosperous — and with Emperor Superior Abalone at $14.90, Giant Singapore makes it all achievable.
Giant Singapore has once again proven that celebrating in style doesn’t have to come at a premium. Shoppers who take advantage of this promotion will not only enjoy significant savings but will also experience the satisfaction of serving an iconic festive ingredient that represents wealth and abundance. Don’t miss out on this limited-time offer; for anyone who takes pride in hosting an impressive CNY reunion dinner, this is the deal to grab.
Promotional/Event Details:
Date: 11 February 2026 Onward
Time: Giant Singapore operating hours
Venue: Giant Singapore outlets islandwide
Link for reference: Giant Singapore Facebook Promotion
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