If there is one tech event that consistently captures attention year after year, it has to be Galaxy Unpacked by Samsung. Each new release tends to set the tone for the smartphone industry, and for many in Singapore, it is the moment to finally upgrade that ageing device.
This February, things are even more interesting for SAFRA members. Through the Samsung Enhanced Partnership Program (EPP), they can access special pricing and exclusive perks that go beyond the usual retail offers. For those who have been waiting for the right time to change phones, this might just be the window they have been hoping for.
What Is the Samsung EPP for SAFRA Members?
The Samsung Enhanced Partnership Program (EPP) is essentially a members-only privilege scheme. SAFRA members gain access to a dedicated Samsung-SAFRA EPP Store, where they can enjoy up to 25% off selected products across categories such as smartphones, tablets, wearables, home entertainment, home appliances and computing devices.
That already sounds appealing. However, this Galaxy Unpacked promotion takes it up a notch.
From 11 February 2026, 7:00 a.m. to 26 February 2026, 1:59 a.m., SAFRA members can register their interest for the next Samsung Galaxy smartphone. Those who do so during this promo period will unlock exclusive member pricing and a bundle of additional benefits when they proceed to pre-order.
To access the EPP Store, members can use the verification code: SGREWARDS.
Why Register Early?
Some shoppers tend to wait until the official launch before deciding. However, in this case, registering interest early comes with tangible perks.
Here is what eligible members receive when they successfully register and later complete their pre-order:
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One S$38 Eco e-Voucher
This voucher can be used to offset S$38 off any one device from the Galaxy Tab, Galaxy Watch, Galaxy Buds range or selected accessories. The key point is that it must be used in the same transaction as the pre-order of the new Galaxy smartphone. In other words, it encourages members to build a more complete ecosystem at a better value. -
One CHAGEE “Buy 1 Get 2nd Cup at 50% Off” Voucher
Yes, there is a lifestyle treat involved as well. The CHAGEE voucher is limited to the first 100,000 redemptions and is available on a first-come, first-served basis. It can be claimed in the CHAGEE mobile app within one month from issuance, and once activated, it is valid for two weeks. It applies to selected drinks such as BO·YA Jasmine Green Milk Tea, White Peach Oolong Milk Tea, or Da Hong Pao Milk Tea, redeemable from Mondays to Thursdays only.
For many Singaporeans, tech shopping and bubble tea runs often go hand in hand. Pairing a new device with a midweek tea treat makes the experience just that bit sweeter.
The Lucky Draw: An Extra Incentive
If the vouchers are not enough motivation, Samsung has added a lucky draw element for members who complete their pre-order during the official pre-order period (26 February 2026, 2:00 a.m. to 10 March 2026, 11:59 p.m.) and use the Eco e-Voucher.
Eligible participants stand a chance to win:
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288 winners of FairPrice e-vouchers worth S$88 each
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3 winners of Galaxy Everyday Pro Sets (each set includes the latest Galaxy Buds and one Galaxy Watch Ultra 2025, colours provided at random)
In practical terms, this means members are not only securing early access and exclusive pricing but also entering a draw that could further offset household expenses or enhance their tech setup.
Why This Deal Is Worth Considering
In Singapore’s current climate, shoppers are more discerning. Big-ticket items such as flagship smartphones can easily cross the S$1,500 mark. Therefore, any structured benefit programme that offers savings, add-ons and a chance to win vouchers should not be overlooked.
Here are several reasons why this particular promotion stands out:
1. Stackable Value
The S$38 Eco e-Voucher may seem modest at first glance. However, when combined with EPP discounted pricing, bundle offers and potential pre-order gifts typically associated with Galaxy launches, the total savings can become meaningful.
For example, if members were already planning to purchase Galaxy Buds or a Galaxy Watch, using the voucher in the same transaction effectively reduces the total bill while consolidating everything under one checkout.
2. Exclusive Member Access
This is not a public mass promotion. It is specifically tied to SAFRA membership via the Samsung EPP Store. That exclusivity often means fewer people competing for certain perks, especially at the early stages of launch.
The CHAGEE voucher, capped at 100,000 redemptions, is clearly designed to reward those who act quickly. In Singapore’s fast-moving retail environment, waiting too long often means missing out.
3. Timed Around Galaxy Unpacked
Galaxy Unpacked will take place on 26 February 2026 at 2:00 a.m. SGT. By registering interest before the event, members position themselves to act immediately once the device is officially revealed.
Those who enjoy being among the first to own the latest Galaxy model will appreciate the seamless transition from announcement to pre-order.
4. Lifestyle Meets Technology
The inclusion of a CHAGEE voucher is not random. It reflects how tech purchases have become lifestyle experiences. People no longer just buy a phone; they share unboxing photos, compare features with friends and spend weekends exploring new camera functions.
Having a tea voucher to redeem during a weekday catch-up session adds a social dimension to the purchase.
How to Participate
The process is relatively straightforward:
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Register interest for the next Samsung Galaxy smartphone during the promo period (11 February 2026, 7:00 a.m. to 26 February 2026, 1:59 a.m.).
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Wait for the official pre-order period to begin (26 February 2026, 2:00 a.m. onwards).
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Complete the pre-order via the Samsung Online Store, Samsung Shop App or at Samsung Experience Stores.
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Use the valid Eco e-Voucher in the same transaction to qualify for the Lucky Draw.
Members who wish to clarify details can contact Samsung at 1800-726 7864 or email sgepp@samsung.com.
For full Lucky Draw terms and more information, they can visit:
https://www.samsung.com/sg/offer/luckydraw/
Important Things to Note
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The promotion is not valid with other promotions, privileges, discount cards or promotional vouchers where applicable.
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CHAGEE vouchers are subject to in-app terms and outlet availability.
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Once the 100,000 CHAGEE vouchers are fully redeemed, they will no longer be available, even if the promo period has not ended.
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Samsung reserves the right to amend or withdraw terms and conditions without prior notice.
As with any promotion, members should read the detailed terms carefully before proceeding.
Final Thoughts
For SAFRA members who have been contemplating a phone upgrade, this Galaxy Unpacked promotion offers more than just early access. It combines member-exclusive pricing, accessory savings, a lifestyle voucher and a Lucky Draw element.
Rather than simply buying at launch price, members can strategically plan their purchase to maximise value. In a city where technology is integral to daily life—from commuting and cashless payments to remote work and content creation—choosing the right time to upgrade matters.
This 11–26 February 2026 window is not just about registering interest. It is about positioning themselves to extract the best possible deal from a flagship launch event.
Promotional/Event Details:
Date: 11–26 February 2026 (Registration Period)
Pre-Order Period: 26 February 2026, 2:00 a.m. – 10 March 2026, 11:59 p.m.
Time:
Registration: From 7:00 a.m. (11 February 2026) to 1:59 a.m. (26 February 2026)
Galaxy Unpacked: 26 February 2026, 2:00 a.m. SGT
Venue:
Samsung Online Store
Samsung Shop App
Samsung Experience Stores (Singapore)
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