If there’s one thing food lovers in Singapore never tire of, it’s the chance to indulge in authentic Japanese delicacies without the need to book a flight. From 11 to 24 July 2025, Isetan Scotts Supermarket is bringing the unique flavours of Japan’s Kumamoto Prefecture right to their shelves during the much-anticipated Kumamoto Fair 2025.
This event isn’t just a simple food promotion—it’s a full-on gourmet showcase of Kumamoto’s finest exports. For two weeks only, visitors can experience a diverse curation of signature snacks, fresh produce, award-winning street foods, and premium meats. Everything has been directly imported from Japan, and many items are exclusive to this fair, making it a rare treat for Japanese food aficionados.
So why should anyone make their way down to Isetan Scotts during this limited-time event? Let’s explore what makes the Kumamoto Fair a standout promotion—and why it’s well worth the visit.
A Journey Through Kumamoto’s Culinary Treasures
The Kumamoto Fair has become something of a tradition at Isetan, giving local shoppers a direct taste of the region’s cuisine. From the moment one enters the supermarket, the air is filled with the rich, comforting aromas of freshly prepared Japanese comfort food.
Whether it’s the sight of sizzling Wagyu on the grill or the gentle sweetness of imported peaches, the fair transports one to the heart of Kyushu—without ever leaving Orchard Road.
One of the major highlights this year is the assortment of ready-to-eat delicacies and traditional Japanese comfort food. For instance, MONARIO’s Mini Kumamon Pancakes come shaped like Kumamoto’s beloved mascot, offering a playful yet tasty treat. These come in varying sizes, from 8 to 24 pieces, making them perfect for sharing.
And then there’s MONARIO’s Soy Milk Pudding—smooth, silky and subtly sweet, these are offered in a 20-piece pack for $25. They’re perfect for fans of healthier dessert options that still hit the sweet spot.
If savoury is more appealing, one can’t miss the 8UP Yakisoba, a generous serving of umami-laden stir-fried noodles for just $12, or the Nagomi Deli Nori Bento with perfectly grilled salmon at $14.80.
Authentic Produce and Premium Meats Flown in from Kumamoto
Beyond the prepared foods, the supermarket will also carry an impressive line-up of premium ingredients and fresh produce rarely found outside of Japan. The seafood selection features delicacies such as Ujima Shoten’s Braised Seafood, priced at $9.50 per 100g—perfect for recreating an authentic Japanese meal at home.
Meanwhile, meat lovers will appreciate the award-winning Higo Marunoya Fried Chicken, renowned in Japan for its juicy interior and golden crunch, available at $7.95 per 100g. For something even more decadent, the fair presents top-grade Kumamoto A4 Wagyu Beef in both shabu shabu and yakiniku cuts, offered at a promotional price of $29.70 per 100g (down from the usual $35.20). This melt-in-the-mouth meat is among the finest Wagyu available and is flown in fresh for the event.
Sweet Fruits and Everyday Essentials with a Japanese Twist
No Japanese food fair would be complete without showcasing the nation’s prized fruits—and Kumamoto is known for some of the best. The fair will offer fresh Kumamoto Kyoho Grapes, Peaches (Momo), and Mandarin Oranges (Mikan) at special prices, making them irresistible to anyone who’s experienced their unmatched sweetness before.
Prices have been slashed for this event:
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Kyoho Grapes: $35.90 per pack (usual $39.90)
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Momo Peaches: $25.90 per pack (usual $29.90)
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Mikan Mandarins: $19.90 per pack (usual $23.90)
Whether one’s looking to gift these luxurious fruits or simply enjoy them at home, these are seasonal imports that usually don’t stay on the shelves for long.
Also featured in the fair are uniquely Japanese staples such as Vegeselect Green Tea Leaf Powder (40g for $30) and Nori Shokuhin Hyakunen Furikake (Natto variant) at $22 per 100g. These are pantry essentials in Japanese households and perfect for those wanting to experiment with new flavours or elevate their home-cooked meals.
A Foodie Experience Not to Be Missed
What makes this event more than just a sale is the immersive experience it offers. From discovering limited-edition treats to sampling exclusive imports, the Kumamoto Fair is ideal for families, solo shoppers, and anyone looking to spice up their regular grocery haul.
There’s a special joy in seeing children enjoy Kumamon-shaped pancakes or sharing a platter of Wagyu with friends during dinner. It’s these moments—rooted in flavour and cultural exchange—that turn a regular visit to Isetan into a memorable one.
Moreover, with most of these products available only during the fair’s short two-week run, there’s a genuine sense of urgency. Many of these delicacies won’t be available again until next year, if at all. Those who appreciate seasonal, limited-run food events should not hesitate.
Conveniently Located at Orchard Road
For convenience, the event is held right at Isetan Scotts Supermarket, located in the heart of Orchard. It’s easily accessible via MRT (Orchard Station) or by car, and ideal for weekday lunchtime browsing or weekend shopping trips. The supermarket is well known for hosting Japanese fairs of the highest quality, and this Kumamoto edition is no exception.
Whether someone’s doing a weekly grocery run or simply looking to discover something new, this event brings a delightful blend of food, culture, and discovery to Singapore’s retail scene.
Final Thoughts
Singaporeans have long had a love affair with Japanese cuisine—and events like the Kumamoto Fair only deepen that bond. For anyone craving new culinary adventures or looking to explore authentic tastes from one of Japan’s most vibrant prefectures, this promotion delivers variety, freshness, and value all in one.
Food, after all, is one of the most intimate ways to experience a culture. And for two weeks this July, Kumamoto’s culinary traditions are just a supermarket trip away.
So, make plans to visit Isetan Scotts between 11 and 24 July 2025. Discover something special, indulge in limited-time treats, and take a little bit of Japan home.
Promotional/Event Details:
Date: 11-24 July 2025
Time: Daily, during supermarket operating hours
Venue: Isetan Scotts Supermarket, 350 Orchard Road, Shaw House, Singapore 238868
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