If you enjoy traditional Chinese snacks and are always interested in discovering something different during a supermarket trip, there is a new food promotion at U Supermarket that may be worth checking out. Starting from 10 September 2026 onwards, U Supermarket is introducing ready-to-eat delicacies from Wu Fang Zhai, a Chinese food brand known for its long history and traditional-style pastries and zongzi.
The promotion is especially interesting for shoppers who like Chinese pastries, meat-filled snacks and rice dumplings. Instead of having to prepare these traditional favourites at home, the ready-to-eat selection gives shoppers an easier way to enjoy them as a quick snack, breakfast item, light meal or something to bring home for the family.
There are two offers highlighted in the launch: any flavour meat pastries are available at 3 for $12, while shoppers can enjoy 50% off the second rice dumpling when buying two items at the same price.
There is one important detail to take note of before making a special trip. This particular Wu Fang Zhai promotion is stated to be available only at U Supermarket Store 817 Keat Hong Link. So, unlike a supermarket-wide promotion that can be picked up at multiple branches, this is a more specific offer for shoppers heading to this particular outlet.
A taste of traditional Chinese delicacies
Wu Fang Zhai is associated with traditional Chinese food, particularly pastries and zongzi. For shoppers who appreciate familiar flavours and old-fashioned recipes, the arrival of these products at U Supermarket offers an opportunity to try something that may not normally be part of their regular supermarket basket.
Zongzi, or Chinese rice dumplings, are traditionally made using glutinous rice and different fillings before being wrapped and cooked. They are strongly associated with Chinese food culture and are enjoyed in different varieties depending on the filling and preparation style.
Meat pastries, meanwhile, can make a convenient savoury snack when hunger strikes. Having several flavours available means shoppers can pick their preferred combination or mix things up when purchasing multiple pieces.
The good thing about ready-to-eat food is convenience. Not everyone has the time to prepare traditional pastries or rice dumplings from scratch, particularly during a busy weekday. Picking up a few ready-to-eat delicacies while doing the weekly grocery shopping can be an easy way to add something interesting to the meal plan.
Get three meat pastries for $12
The first deal is simple and easy to understand: any flavour meat pastry, three for $12.
That works out to an average of $4 per pastry, making the offer particularly appealing if shoppers are buying several pieces to share. It could also be useful for families who want to try different flavours rather than buying just one type.
Buying three also gives shoppers a little more flexibility. One can be eaten immediately, while the others can be kept for another suitable occasion according to the product’s storage instructions.
If several people in the household enjoy savoury Chinese pastries, this is arguably the more attractive part of the promotion. Rather than picking one item and wondering whether it will be enough, three pieces provide a convenient quantity for sharing or for enjoying across different meals.
Of course, shoppers should check the available flavours and product information at the outlet, as the original promotion does not specify the individual meat pastry varieties.
Save 50% on the second same-priced rice dumpling
The second offer applies to rice dumplings. Shoppers who purchase two rice dumplings at the same price can get 50% off the second item.
This is a useful deal for anyone planning to buy more than one zongzi. For example, if two eligible rice dumplings are priced at $X each, the second one would be charged at half of that same price, subject to the promotion’s conditions.
The key phrase to remember here is “same-priced item”. Shoppers should therefore pay attention to the prices of the dumplings they select rather than assuming that any two different-priced rice dumplings will automatically qualify.
This type of offer is also a good excuse to pick up two dumplings and compare flavours. If there are different varieties available at the same price, shoppers may be able to choose two options and enjoy some variety without paying the full price for both.
Why should shoppers visit?
For bargain hunters, the main attraction is the combination of traditional food and straightforward savings. The meat pastry offer gives shoppers a fixed bundle price, while the rice dumpling promotion reduces the cost of buying a second eligible item.
But there is another reason to consider making a visit: it is a chance to discover a new food option without committing to a large purchase.
Trying unfamiliar food can sometimes be expensive when buying a large quantity, but these offers allow shoppers to pick up a few items and see whether they suit their taste. The three-for-$12 pastry deal is particularly suitable for sharing, while the rice dumpling promotion can make buying two a little more worthwhile.
It may also be convenient for residents in and around Keat Hong Link who already shop at the U Supermarket outlet. Instead of making a separate trip somewhere else for traditional Chinese delicacies, they can look out for Wu Fang Zhai products during their normal grocery run.
For those who enjoy Chinese snacks, this could become a useful option for breakfast, afternoon tea or a quick bite when there is not much time to prepare food. The ready-to-eat format also makes the products more convenient than traditional recipes that require preparation and cooking at home.
Remember the location before heading down
The biggest thing to remember about this promotion is its availability. The original announcement states that the Wu Fang Zhai products and offers are only available at U Supermarket Store 817 Keat Hong Link.
That means shoppers should not assume that the same promotion will be available at every U Supermarket branch. If Keat Hong Link is not the usual shopping location, it is worth considering the journey before heading down specifically for the promotion.
The promotion begins 10 September 2026 onwards, and no closing date has been provided in the supplied promotional information. This means shoppers should not necessarily assume that the offers will remain available indefinitely. Product availability may also depend on remaining stock.
As with most supermarket food promotions, checking the actual products, prices and promotional conditions at the outlet is sensible before purchasing. This is particularly important for the rice dumpling offer, where the second item needs to be at the same price to qualify for the stated 50% discount.
A worthwhile stop for traditional food fans
Overall, the new Wu Fang Zhai arrival at U Supermarket is an interesting promotion for anyone who enjoys traditional Chinese pastries and zongzi. The three meat pastries for $12 offer is easy to remember and works well for sharing, while the 50% discount on the second same-priced rice dumpling gives shoppers another reason to pick up two instead of just one.
The promotion is not a massive supermarket-wide campaign, but its focused nature could actually make it more appealing to people who live or shop near Keat Hong Link and want to try something different.
If traditional Chinese snacks are already a favourite, this is a good opportunity to stock up while the promotional offers are available. For those who have never tried Wu Fang Zhai products before, the deals also provide a relatively convenient way to sample the selection without buying a large quantity.
Just remember the most important details: the promotion starts from 10 September 2026, the featured deals are available at U Supermarket Store 817 Keat Hong Link, and the offers include three meat pastries for $12 and 50% off the second same-priced rice dumpling.
Before visiting, shoppers can also refer to the original promotional announcement for the latest information and any updates from U Supermarket.
Source: U Supermarket promotional announcement on Facebook
Promotional/Event Details:
Date: 10 September 2026 onwards
Time: Not specified in the supplied promotion details
Venue: U Supermarket Store 817 Keat Hong Link, Singapore
Promotion: Wu Fang Zhai Ready-to-Eat Delicacies Promotion
Meat Pastry Deal: Any flavour, 3 for $12
Rice Dumpling Deal: 50% off the second same-priced item
Availability: Only at U Supermarket Store 817 Keat Hong Link
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