As Chinese New Year approaches, families and friends across Singapore start planning their festive feasts, decorations, and of course, the iconic Lo Hei. This vibrant ritual, where everyone gathers around a plate of yusheng to toss and cheer for prosperity, has been a central part of the celebrations for decades. While the tradition itself remains timeless, how people celebrate it continues to evolve, and this year, Amazon Fresh has introduced a playful twist to the customary Lo Hei experience that might just make it easier and more fun for everyone: the limited-edition Lo Hei Cookie.
Rather than being tied to a single meal or table, the Lo Hei Cookie takes the essence of yusheng—its bright flavours, textures, and symbolic ingredients—and compresses it into a snackable, shareable treat. This innovative creation is the result of a collaboration between Amazon Fresh, local bakery Dapiku Sweets, and renowned baking supplier Phoon Huat, combining culinary creativity with festive charm.
A Traditional Ritual, Reimagined as a Snack
Lo Hei is usually all about energy: the loud “huat ah!” calls, the tossing of yusheng, and the fleeting moment of everyone gathered around the table. The Lo Hei Cookie, however, allows that experience to extend beyond the dining table. Each jar contains cookies that carefully layer flavours inspired by yusheng on a buttery, crumbly base that feels right at home in a snack jar.
The flavour profile is a balance between savoury and sweet. Sweet plum sauce is complemented with subtle spice notes, while crunchy peanuts and crisp crackers add texture. This isn’t the typical dessert-heavy cookie; instead, it’s a festive snack designed for sharing. Whether it’s placed in the office pantry for colleagues to enjoy or offered during house visits, it brings the taste and spirit of Lo Hei into small, convenient bites.
Thoughtful Ingredients for Everyone to Enjoy
One standout feature of this festive cookie is its inclusivity. Halal-certified ingredients ensure that the Lo Hei Cookie can be enjoyed across communities, reflecting the shared spirit of Chinese New Year. The act of sharing is just as important as the flavours themselves, and Amazon Fresh has thoughtfully considered this, making the festive treat suitable for family, friends, and colleagues of all backgrounds.
The visual presentation is also designed to delight. Each jar features a Chinese New Year motif with a nod to the Year of the Horse, offering a festive design that is both eye-catching and elegant without being over the top. The packaging makes it an ideal gift or a centrepiece on a coffee table, adding a touch of festive cheer to any setting.
From Local Bakery to a Festive Collaboration
Dapiku Sweets has gained a reputation for turning familiar Asian flavours into baked goods that are both nostalgic and inventive. The Lo Hei Cookie continues this tradition, translating the flavours of yusheng into a format that feels new and approachable. By collaborating with Phoon Huat, known for its premium baking ingredients, and Amazon Fresh, which offers convenient online ordering and delivery, this release combines local expertise with accessibility, making it easy for everyone to join in the festive fun.
Importantly, the Lo Hei Cookie does not aim to replace traditional yusheng. Instead, it sits comfortably alongside it as an alternative way to enjoy the season’s flavours. For smaller households, office celebrations, or anyone who wants to try something different without preparing a full Lo Hei spread, this cookie offers a fresh and playful option.
Why This Cookie Is Worth Trying
There are several reasons to get excited about this limited-edition treat. First, it is a unique take on a beloved tradition. While yusheng is often reserved for a family meal or gathering, the cookie makes the flavours portable, convenient, and shareable in more casual settings. It turns a fleeting celebratory moment into something that can be savoured over days.
Second, it’s thoughtfully crafted. Each cookie balances sweetness, savouriness, and crunch, and is made with halal-certified ingredients, allowing for inclusive celebrations. Third, the packaging is festive yet practical, making it suitable both as a gift and for personal enjoyment.
Finally, for food enthusiasts, this cookie represents a collaboration that celebrates local talent. Dapiku Sweets’ creativity combined with Phoon Huat’s expertise and Amazon Fresh’s reach brings a uniquely Singaporean flavour to the wider market. It’s a reminder that traditions can evolve without losing their essence, and that culinary creativity can bring people together in new and unexpected ways.
Price and Availability
The Lo Hei Cookie is a limited-edition offering available exclusively on Amazon Fresh. Each jar is priced at $28.88, making it a premium yet accessible festive treat. It is on sale from now until 16 February 2026, or while stocks last. Given its seasonal nature and close tie to Chinese New Year, this is not a cookie to leave to chance. Those interested in securing a jar should act promptly to avoid disappointment.
For anyone looking to add a distinctive touch to their Chinese New Year celebrations, the Lo Hei Cookie offers a convenient, playful, and shareable option. Whether for gifting, snacking, or adding to a smaller festive spread, it brings a lighthearted twist to the age-old tradition of Lo Hei, keeping the celebratory spirit alive one bite at a time.
In a year when celebrations can be more flexible, the Lo Hei Cookie provides a solution for those who want to enjoy the season’s flavours without the need for elaborate preparation or large gatherings. It is both a conversation starter and a delightful treat, perfect for homes, offices, and gifting.
By choosing this cookie, buyers are also supporting local businesses. Dapiku Sweets’ contribution ensures the flavours are authentic and imaginative, while the partnership with Phoon Huat highlights Singapore’s expertise in baking ingredients. Amazon Fresh’s platform makes the purchase seamless, offering a convenient online shopping experience and timely delivery, which is ideal for last-minute festive planning.
Ultimately, the Lo Hei Cookie is more than just a snack. It embodies the evolution of Chinese New Year celebrations, the importance of inclusivity, and the joy of sharing flavours that are both traditional and inventive. It’s a festive treat designed for modern celebrations without losing sight of the season’s heritage.
For those looking to bring something different, creative, and flavourful to their celebrations, this limited-edition Lo Hei Cookie is a must-try. From its thoughtful design to its well-balanced taste profile, it is a reminder that traditions can be celebrated in fun and accessible ways, keeping everyone engaged and excited during the festive period.
Promotional/Event Details:
Date: 10 February 2026 Onward
Time: All day
Venue: Amazon Fresh Singapore (Online)
Price: $28.88 per jar
Availability: Now till 16 February 2026, while stocks last
Purchase link: Amazon Fresh Singapore
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