If there’s ever a time to load up on household essentials and frozen favourites without stretching the wallet, 10 to 16 June 2025 is the perfect week. Sheng Siong has rolled out a special 1-week Housebrand Promotion across all their outlets in Singapore, and it’s hard to ignore just how worthwhile this deal is for budget-conscious families and savvy shoppers alike.
This isn’t just any promotion. It’s a full-blown savings event designed to give shoppers high-quality essentials at sharply reduced prices. Sheng Siong’s in-house brands have gained popularity for delivering good value and dependable quality. Whether stocking the pantry or the freezer, this promotion ensures that shoppers walk away with bags full of essentials at a fraction of the usual cost. From premium rice to oil, baby abalone, adult diapers, kitchen towels, and frozen treats, every aisle holds something exciting and affordable.
Why this Sheng Siong deal is worth your attention
Let’s be real: groceries and household products add up fast. Even modest purchases can quickly balloon into a hefty bill. That’s where promotions like this make a real difference. Unlike one-off items that are occasionally discounted, this sale includes a wide range of household staples that most people need regularly. That means real savings on real needs.
This isn’t about flash sales on obscure products either. The items featured are both practical and popular, and every discount is substantial—ranging from 15% to over 50%. Consider the massive half-price offers on well-known products like Softess Adult Pants and Happy Family China Baby Abalone, or the generous “Buy 1 Get 1 Free” options in the frozen section. It’s a rare opportunity to both save and stock up, especially for larger households trying to manage budgets.
Moreover, the promotion spans both dry goods and frozen selections. This dual offering allows consumers to plan meals, manage household supplies, and even treat the family to occasional snacks or frozen delights—all while cutting costs significantly.
Spotlight on Some Standout Offers
Dry Goods and Everyday Household Items
Among the highlights is the Happy Family China Baby Abalone (425g), available at just $12.88—down by 50% from the usual $25.75. That’s a luxurious treat at an affordable price, perfect for a special family dinner.
The Happy Family Rice Bran Oil (2L) sees a 16% discount, now just $7.95 instead of $9.50. Healthy cooking at a better price is always a bonus.
For those looking after elder care or personal hygiene needs, the Softess Adult Pants (available in sizes M, L, and XL) are currently 50% off at $10.45. This kind of deal makes daily care much more manageable on a budget.
Food staples like the Royal Golden Grain Premium Fragrant Rice (5kg) are going for $11.99 (usual price $14.80), while spreads like Bake For You Peanut Butter (Creamy or Crunchy, 800g) are offered at $5.05, down 15% from $5.95.
Even paper products haven’t been left out. The Softess Kitchen Towel (6 rolls x 70 sheets) is marked down to $4.95 from $5.95—a 16% saving on something that every home needs.
Frozen Treats and Ready-to-Cook Goodies
Heading to the freezer section, the savings get even more mouth-watering. Take the Tasty Bites Tempura Fish Fillet (500g), which has been slashed by 55% to $3.99—a deal that’s perfect for weeknight dinners or quick lunches.
The Tasty Bites Roast Chicken Yakitori (Teriyaki or Sweet & Spicy, 8pcs, 240g) is also included, though pricing isn’t specified, it’s part of this frozen fiesta.
Those who enjoy something different will love the Handmade Fried Fish Bean Curd (8pcs, 240g), currently on a Buy 1 Get 1 Free deal—essentially a 50% saving.
For sweet tooths and those looking to cool down in Singapore’s sweltering heat, Golden Swiss Potong Ice Cream (390ml, 6 x 65ml) is now just $2.95, down 47% from the usual $5.60.
Another standout frozen product is the Tasty Bites Prawn Paste Chicken Wing (700g). This hearty and flavourful item, perfect for air-frying or oven-baking, is now priced at $14.95, a generous 28% reduction from its $21.00 original price.
Why go and enjoy this deal?
Firstly, it’s rare to find supermarket promotions this wide-ranging and generous. Sheng Siong is known for prioritising affordability without compromising quality, and this sale confirms that reputation. These are not just clearance items—they’re relevant, useful products for daily life.
Secondly, it’s incredibly convenient. With all Sheng Siong outlets participating, there’s no need to go out of the way or travel across the island. Whether located in the heartlands or central areas, shoppers can enjoy these savings at their nearest Sheng Siong store.
Thirdly, stocking up during such sales is just smart budgeting. Products like rice, oil, kitchen towels, and even frozen proteins can be stored and used over weeks. When bought at these discounted prices, they reduce future grocery expenses significantly.
Finally, promotions like these help stretch every dollar. In an economy where every cent counts, taking advantage of a sale that delivers value across categories—from groceries to personal care to frozen food—is both a financial and practical win.
Families can plan meals around these discounted items, reduce their monthly grocery bills, and still enjoy delicious meals and treats. For the elderly or caregivers, lower costs on necessities like adult pants or healthier oil options are particularly helpful.
It’s also a great chance to try some new items—perhaps the Tasty Bites range or the Potong Ice Cream—at a price that makes it risk-free.
So if you’re looking to fill your pantry, stock your freezer, or simply stretch your shopping dollar further this week, Sheng Siong’s Housebrand Weekly Specials are absolutely worth a visit. But don’t wait—the promotion ends on 16 June 2025, and once it’s over, so are the savings.
Promotional/Event Details:
Date: 10-16 June 2025
Time: Store operating hours (varies by outlet)
Venue: All Sheng Siong outlets across Singapore
Source: Sheng Siong Facebook Post
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.