If you’ve been searching for a truly delightful and immersive experience to enjoy this year in Singapore, the Museum of Ice Cream (MOIC) has a fantastic offer that might just be the sweetest deal around. Recognised globally for its award-winning, multi-sensory installations, the Museum of Ice Cream offers visitors a playful escape into the whimsical world of ice cream, creativity, and nostalgia. From Austin to New York, Chicago to Miami, and now right here in Singapore at Dempsey Hill, this experiential brand has become a must-visit destination for locals and tourists alike.
What makes this offer especially tempting is that SAFRA members can enjoy a complimentary Sprinkle Pool Sundae, worth $20, simply by purchasing two MOIC tickets. This is an exclusive treat designed to add extra joy to your Museum visit, making the whole outing even more memorable.
Why Visit the Museum of Ice Cream?
The Museum of Ice Cream is not your typical museum. Instead of merely observing exhibits behind glass, visitors get to immerse themselves in vibrant, interactive environments that stimulate all the senses. It’s designed to reconnect adults and children alike with the simple joys and magic of ice cream — a universal delight that brings people together.
Every corner is designed to spark imagination and play. From giant ice cream cones and colourful sprinkle pools to whimsical art installations and photo-worthy setups, MOIC offers a feast for the eyes and the spirit. It’s the kind of place that encourages visitors to let go of the everyday and rediscover the childlike wonder within.
What Does the Promotion Offer?
For SAFRA members, this promotion means a complimentary Sprinkle Pool Sundae at the Museum’s Dessert Bar and Café with the purchase of two MOIC tickets, either bought online or on-site. This sundae isn’t just any dessert; it’s a signature MOIC creation that complements the fun and indulgent atmosphere of the museum perfectly.
To redeem the sundae, members simply need to present their valid SAFRA e-card or physical card when ordering at the Dessert Bar. The sundae is a perfect way to top off the visit — literally — and adds a delicious, tangible memory to the whole experience.
Why Should You Take Advantage of This Deal?
There are several reasons why this promotion is worth jumping on. First, it’s an opportunity to enjoy a unique and highly Instagrammable attraction at Dempsey without the usual hefty add-ons. The complimentary Sundae enhances the experience and delivers great value for money.
Second, the Museum of Ice Cream is a great place for families, groups of friends, couples, or even solo visitors looking for a creative and playful day out. The interactive exhibits encourage participation, laughter, and a break from digital screens — a rare treat in today’s fast-paced world.
Moreover, the Museum’s locations worldwide have consistently received excellent reviews for their creativity and fun atmosphere. Having it in Singapore gives locals access to a global experience, making it a culturally enriching activity as well.
Lastly, the timing of this promotion is ideal — stretching from March through to the end of August 2025, it covers a good portion of the year including school holidays, weekends, and special occasions. It’s an excellent way to plan a weekend outing or a special day with loved ones without breaking the bank.
What to Expect During Your Visit
Expect an immersive, colourful adventure from the moment you enter. The Museum of Ice Cream spaces are designed to be highly interactive, meaning you can touch, feel, and even taste your way through the exhibits. The highlight for many visitors is the sprinkle pool — a large, fun-filled pool where guests can wade and play among a sea of colourful sprinkles (don’t worry, they’re not real sprinkles, but they feel just as fun).
Beyond the sprinkle pool, the museum features a variety of themed rooms, each with unique elements like floating banana boats, chocolate waterfall slides, and a sprinkle slide. These installations aren’t just for show — they invite participation, encouraging visitors to jump in, snap photos, and create lasting memories.
Additional Tips for Your Visit
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Book your tickets in advance online to avoid disappointment, as the Museum of Ice Cream tends to be very popular, especially during weekends and school holidays.
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Bring your SAFRA card or e-card to redeem the complimentary Sundae — this little detail will save you from missing out on the treat.
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Wear comfortable clothing and shoes because you’ll want to move around and explore every corner. Some areas might allow barefoot play, especially in the sprinkle pool, so plan accordingly.
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Plan to spend at least 1.5 to 2 hours at the museum to truly enjoy all the interactive experiences without rushing.
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Don’t forget your camera or smartphone! The MOIC is designed for photo opportunities, so you’ll want to capture your moments here.
Location and Accessibility
The Museum of Ice Cream is located at 100 Loewen Road in the Dempsey Hill area, a charming enclave known for its dining and lifestyle spots. Dempsey is easily accessible by car or taxi, and there is parking available nearby. It’s also a great excuse to combine your museum visit with a meal at one of the many excellent restaurants in the area, turning your day out into a full experience.
Final Thoughts
This promotion is more than just a free sundae; it’s an invitation to step into a world of wonder, creativity, and joy. For SAFRA members, it’s a chance to enjoy a premium experience at a reduced cost, making it an ideal outing whether for family fun, a date, or a day out with friends.
The Museum of Ice Cream’s immersive environments promise a refreshing break from routine, offering a playful space where adults can reconnect with their inner child and kids can marvel at imaginative creations. The complimentary Sundae sweetens the deal, making your visit both fun and delicious.
For those living in Singapore or visiting the city, this is a rare opportunity to enjoy a global experiential brand locally, and at a fantastic value. Don’t miss out — book your tickets, grab your SAFRA card, and prepare for a joyful, colourful adventure at the Museum of Ice Cream.
Promotional/Event Details:
Date: 1 March – 31 August 2025
Time: Museum operating hours (please check website for latest timings)
Venue: Museum of Ice Cream, 100 Loewen Road, Dempsey, Singapore 248837
Promotion: Complimentary Sprinkle Pool Sundae (worth $20) with purchase of 2 MOIC tickets by SAFRA members. Present SAFRA e-card or physical card at Dessert Bar to redeem.
Website for tickets and more info: https://tickets.museumoficecream.sg/
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