In a city that thrives on food culture as vibrant and diverse as its people, finding a fresh new take on local flavours always feels like striking gold. If one happens to be a sushi enthusiast or simply loves exploring fusion dishes that pay homage to classic Singaporean favourites, then Sushi Express’s latest promotion might just hit the spot. Running from 1 July to 31 August 2025, this special campaign introduces the Zi Char Shiok Sushi Series – a tantalising blend of beloved zi char-inspired flavours presented in sushi form, priced at a very affordable $3++ per piece.
This exciting launch is the first-ever collaboration between Sushi Express Singapore and the popular local competitive eater and foodie, Zermatt Neo, known for his massive food challenges and dedication to Singaporean cuisine. With his deep appreciation for local dishes, Zermatt has teamed up with Sushi Express to create something both fun and uniquely Singaporean – a trio of sushi offerings that promises to surprise and delight.
Let’s take a closer look at what’s on the menu, and more importantly, why this limited-time promotion is worth checking out.
What Makes This Promotion Worth a Visit?
Firstly, it’s the fusion of Singaporean street favourites with traditional Japanese sushi that sets this apart. The idea of combining zi char – the cornerstone of local comfort food – with sushi is nothing short of inspired. It’s bold, it’s fun, and it captures the spirit of Singapore’s multicultural food scene in a bite-sized, modern format.
1. Sweet & Sour Fish Sushi
A staple on almost every zi char menu across Singapore, sweet and sour fish is loved for its tangy, balanced flavour profile and crispy battered texture. Now imagine all of that wrapped up in a sushi bite – soft vinegared rice, a drizzle of that sweet-savory sauce, and that satisfying crunch. It’s a reinterpretation that feels familiar yet completely new, making it an exciting must-try.
2. Cereal Prawn Sushi
Another zi char classic, the cereal prawn needs no introduction. Its buttery, fragrant cereal flakes and rich umami prawn flavour are incredibly addictive. By reimagining this dish as sushi, Sushi Express and Zermatt Neo have taken creativity up a notch. It’s not just a gimmick – the textures and flavours are thoughtfully combined to evoke the real thing, just in a sushi-sized format. Expect a burst of savoury crunch that will have people coming back for seconds.
3. Salted Egg Abalone Sushi
Salted egg has long enjoyed cult status in local cuisine, and pairing it with abalone elevates this sushi creation to a whole new level. Creamy, indulgent, and luxurious, this is perhaps the most premium offering of the trio. At just $3++, it’s a rare treat for those looking to enjoy something more lavish without breaking the bank.
Affordability Meets Innovation
At only $3++ each, these unique creations are accessible to just about anyone. Whether one is looking for a quick bite during lunch, a snack while shopping, or a light dinner with friends, this promotion allows diners to experience creative, fusion sushi without spending a fortune. In Singapore, where quality dining options can quickly add up, having something affordable yet inventive is always a win.
Moreover, this isn’t just a novelty item on the menu. Sushi Express has ensured that quality and consistency remain top priorities. The brand is known for delivering reliable Japanese sushi at wallet-friendly prices, and this new line is no exception.
A Collaboration That Celebrates Local Culture
Zermatt Neo’s involvement isn’t just a celebrity partnership. It brings a layer of authentic local insight into the creative process. As someone who knows local tastes intimately, his input adds depth and relevance to each sushi piece. It’s not everyday that a mainstream brand like Sushi Express works so closely with a local personality to create something so rooted in Singaporean culture.
This collaboration is more than just food; it’s about celebrating Singapore’s culinary identity and making it accessible in a fresh, exciting way. With National Day just around the corner, there’s perhaps no better time to explore what Singapore tastes like – in sushi form.
Convenience Across All Outlets
Another great reason to take advantage of this promotion is convenience. The entire Zi Char Shiok Sushi Series is available at all Sushi Express outlets across Singapore, so there’s no need to go hunting for a specific location. Whether in the heart of town, inside a shopping mall, or near the MRT, it’s easy to pop by a branch and try them out.
For regular customers or those planning repeat visits, the Sushi Express mobile app offers exclusive perks, so it might be worth downloading to take advantage of extra deals and loyalty rewards while enjoying the new sushi series.
Perfect for Sharing or a Personal Indulgence
This promotion also works well in social settings. Ordering a few plates to share among friends or colleagues lets everyone experience the different flavours without overcommitting. On the other hand, if someone prefers to treat themselves to a mini tasting session, all three sushi pieces make a satisfying light meal on their own.
The casual, no-frills setup of Sushi Express outlets also means diners can enjoy these unique bites in a relaxed environment. There’s no need for reservations or formal dining – just walk in, sit down, and enjoy.
Something Fresh This July and August
Singaporeans are spoilt for choice when it comes to food, but it’s not every day one stumbles upon a promotion that offers a fun twist on local favourites, especially one that’s so affordable and accessible. The Zi Char Shiok Sushi Series by Sushi Express is an inventive fusion experience that truly stands out – one that’s worth checking out whether one is a long-time sushi fan, a lover of zi char, or simply someone curious about creative cuisine.
With its limited-time availability, wallet-friendly pricing, and nostalgic flavours, this is a promotion that speaks to the Singaporean palate in a thoughtful and exciting way. Don’t wait too long – this special menu is only here till 31 August 2025.
Promotional/Event Details:
Date: 1 July–31 August 2025
Time: Follows standard Sushi Express outlet operating hours
Venue: All Sushi Express outlets in Singapore
Promotion: Zi Char Shiok Sushi Series at $3++ each (Sweet & Sour Fish, Cereal Prawn, Salted Egg Abalone)
Download the App: Sushi Express Singapore App for exclusive member perks
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