If there’s ever a time to upgrade home entertainment or audio gear, it’s now — especially for those who are SAFRA members. From 1 July to 31 August 2025, Sony Singapore is offering an exclusive promotion at their physical stores: an additional 10% discount on selected TVs, soundbars, wireless speakers, headphones, and camera lenses. For those who are passionate about premium technology, this is a deal that simply shouldn’t be missed.
Let’s face it — Sony has long been one of the world’s most trusted and admired consumer electronics brands. Whether it’s for televisions that deliver cinematic visuals, headphones that immerse people into music, or mirrorless cameras that capture memories in stunning detail, Sony’s products have stood the test of time in both quality and innovation. This promotion makes it all the more appealing, especially when an extra discount is offered on top of existing value.
This campaign is especially designed for SAFRA members, and that’s what makes it a standout. While many deals are available to the public, this one rewards those who are already part of the SAFRA community, acknowledging them with even more savings on already premium tech. For those who are not SAFRA members yet but qualify to join, this promotion might be a good incentive to sign up.
Let’s take a deeper dive into why this deal is worth exploring — and more importantly, why one should not wait too long before heading to the nearest Sony store.
Why Is This Deal So Special?
Firstly, this is not a generic clearance sale or a limited-stock bargain. The offer applies to Sony’s highly sought-after TVs, soundbars, headphones, wireless speakers, and even camera lenses — categories where Sony has long led the field in both innovation and performance. Whether it’s upgrading the home theatre system or investing in audio gear for personal listening, the 10% extra discount applies across a versatile product range.
Imagine being able to snag a sleek OLED television from Sony’s BRAVIA line or premium noise-cancelling headphones that rival anything else in the market. These are not everyday purchases — they’re investments in home and personal technology. Having an additional 10% off helps stretch the value, especially in Singapore where quality products are in high demand but prices often follow premium standards.
Exclusions to Note
Of course, as with most promotions, there are a few caveats. The 10% discount does not apply to the 1000X series headphones, nor to certain high-end lenses — specifically the SEL300M28GM, SEL400F28GM, and SEL600F40GM models. These are among Sony’s most specialised and professional-grade items, which typically carry premium pricing due to their top-tier specifications.
However, these exclusions still leave a broad array of products available under the offer. Most of Sony’s consumer-grade and enthusiast-level electronics remain covered under this promotion, which should still offer wide appeal to shoppers.
Where Can You Enjoy This Deal?
The promotion is valid at multiple Sony Store locations across Singapore, excluding Changi Airport. This includes:
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Sony Store, Wisma Atria (435 Orchard Road, #03-01 and #03-01A)
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Sony Store, 313@Somerset (313 Orchard Road, #02-28 to 37)
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Sony Store, Westgate (3 Gateway Drive, #01-39)
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Sony Store, One Holland Village (7 Holland Village Way, #02-38/39)
These locations are well-situated across the island and should be easily accessible by public transport. Shoppers can take their time testing out the equipment in-store, speak to Sony’s product specialists, and ensure that they’re getting the best product to suit their needs.
A Great Time to Upgrade
Technology doesn’t stand still. What seemed cutting-edge a couple of years ago may now be showing its age. Perhaps the family’s current TV doesn’t support the latest streaming apps or lacks true 4K resolution. Or perhaps the current sound system isn’t delivering the immersive audio experience it once did.
This promotion is the perfect reason to do a timely upgrade — with the added bonus of meaningful savings. In a time where value matters more than ever, getting top-tier tech at a discounted price is an opportunity that’s hard to beat.
The Value of Being a SAFRA Member
For those unfamiliar, SAFRA is Singapore’s National Service Association, offering a host of privileges and community benefits to NSmen and their families. This Sony promotion is just one of the many exclusive perks available to its members.
To qualify for the additional 10% discount, SAFRA members simply need to present their valid SAFRA card or e-card via the SAFRA mobile app when making a purchase. The offer cannot be combined with other discounts, vouchers, or promotions, but considering Sony’s reputation for rarely discounting their core products, this exclusive access is highly valuable on its own.
A Friendly Reminder
It’s worth noting that terms and conditions apply, and Sony reserves the right to adjust the promotion without prior notice. Shoppers are encouraged to call their chosen Sony Store location in advance to check on product availability or get more details.
This is not just a typical summer sale — it’s a limited-time opportunity to bring home premium tech, designed to elevate daily living, all while enjoying exclusive member savings.
Final Thoughts
Sony has always stood as a symbol of innovation, style, and performance. Whether someone is looking to step up their home viewing experience, dive into superior sound quality, or gear up with cutting-edge imaging equipment, this deal delivers.
Combine that with the benefits of being a SAFRA member, and it becomes clear that this promotion is more than just a short-term campaign — it’s an invitation to embrace quality, performance, and value all in one go.
Don’t wait until the last minute. Head down to a Sony Store near you, explore the technology, and take advantage of these exclusive SAFRA member savings before 31 August 2025.
Promotional/Event Details:
Date: 1 July–31 August 2025
Time: During store operating hours
Venue:
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Sony Store, Wisma Atria – 435 Orchard Road, #03-01 and #03-01A, Singapore 238877 | Tel: 6341 9945
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Sony Store, 313@Somerset – 313 Orchard Road, #02-28 to 37, Singapore 238895 | Tel: 6634 9497
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Sony Store, Westgate – 3 Gateway Drive, #01-39, Singapore 608532 | Tel: 6261 0784
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Sony Store, One Holland Village – 7 Holland Village Way, #02-38/39 Singapore 275748 | Tel: 6935 1801
Terms & Conditions:
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Valid SAFRA card or e-card required at point of purchase
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Offer applicable at participating Sony Stores only (not valid at Sony Store, Changi Airport)
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Not valid with other discounts, vouchers, or promotions
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Specific exclusions: 1000X series headphones, SEL300M28GM, SEL400F28GM, SEL600F40GM
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Merchant reserves the right to alter promotion terms without prior notice
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SAFRA and Sony are not liable for disputes regarding product quality or service
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