There are few things more quintessentially Singaporean than a seasonal durian feast. Whether one is a lifelong enthusiast or a curious first-timer, the pungent, custard-like delight of a good durian never fails to spark strong feelings. And among all durian varieties, the Black Gold Musang King reigns supreme — prized for its intense flavour, creamy texture, and bittersweet profile. For those looking to indulge in this premium fruit without straining the wallet, Sheng Siong has rolled out an irresistible offer that durian fans would be wise not to miss.
From 1 to 6 July 2025, Sheng Siong supermarkets are hosting a special 6-day durian promotion: Black Gold Musang King (400g) is available for just $50 for 2 boxes. That’s a significant bargain for what is widely considered the king of all durians. This deal is valid across most Sheng Siong outlets islandwide — with a few exceptions noted below — and available only while stocks last, so prompt action is highly recommended.
This is more than just a price cut. It’s an invitation for durian lovers to bring home premium-grade fruit at an affordable price, a chance for families to bond over a box of this rich tropical delight, or an opportunity to introduce friends to the famed Black Gold Musang King without breaking the bank. Whether it’s being enjoyed fresh at home or shared among loved ones, this deal offers a taste of luxury that remains accessible.
Why Is This Deal Worth Your Time?
To fully appreciate why this is such a valuable offer, it’s important to understand what makes Black Gold Musang King durians so special. Grown mostly in Pahang, Malaysia, Musang King (or Mao Shan Wang) has always been a premium variety. But the “Black Gold” variant is a step further — usually harvested from older trees and known for its deeper, more complex flavour with a signature bitterness that balances its creaminess.
In regular markets, a single 400g box of Black Gold Musang King can easily cost between $35 to $45, and sometimes even more, depending on the season and supply. That makes this 2-for-$50 deal one of the most competitive offers available in Singapore right now. Essentially, customers are getting nearly 30% to 40% savings, a rarity especially during peak durian season.
Perfect for Durian Parties or Gifts
Singaporeans don’t just eat durians — they celebrate them. Whether it’s a spontaneous indulgence or a planned durian party, this promotion makes it convenient to stock up without overspending. Two boxes are more than enough to satisfy a small group, and for larger gatherings, multiple sets can be purchased. Just remember, availability is limited, so early visits to participating outlets are encouraged.
Additionally, this makes for a thoughtful gift for loved ones who are passionate about durians. Imagine surprising a friend or relative with a neatly packed box of Black Gold Musang King — it’s bound to make an impression.
Where to Buy – And Where to Avoid
The promotion is available across most Sheng Siong outlets islandwide, except for the following five locations:
-
7 Jurong West Avenue 5 #01-01 to 08 Singapore 649486
-
301 Punggol Central #01-01 Singapore 820301
-
Blk 118 Aljunied Avenue 2 #01-100 Singapore 380118
-
19 Serangoon North Avenue 5 #01-01 Singapore 554913
-
52 Chin Swee Road #01-25/02-25 Singapore 160052
For those staying near any of these outlets, it’s best to visit an alternative Sheng Siong location. The promotion is still widely available across the rest of their branches, so there should be little trouble finding one nearby.
To avoid disappointment, it’s also a good idea to head down early in the day. Durian promotions tend to attract a steady stream of customers, and once sold out for the day, restocks might not happen immediately. If in doubt, consider calling the nearest outlet to check stock availability before making a trip.
Who Should Grab This Deal?
-
Durian Lovers: For those who enjoy the signature aroma and texture of premium durians, this is a rare opportunity to savour Black Gold Musang King at such an attractive price.
-
Families Looking for Weekend Treats: A durian feast can be an affordable yet festive way to treat the whole household.
-
Gift Seekers: Have a friend or colleague who can’t get enough of durians? These neatly packed 400g boxes are ready-made gifts that show thought and indulgence.
-
Curious Foodies: Even if someone has never tried durian before, this is a great entry point. The price is reasonable, and the quality promises a true representation of what durians are all about.
A Seasonal Window Worth Catching
Durian season doesn’t last forever, and neither do promotions like these. Sheng Siong has always been a supermarket chain with a strong connection to everyday Singaporeans — offering fresh produce, household goods, and seasonal delicacies at affordable prices. Their Black Gold Musang King promotion continues this tradition by making a premium product more accessible.
For anyone who’s ever hesitated at the steep prices of Musang King in other outlets or online sellers, this is the time to act. Whether it’s one’s first time trying it or the tenth, the value in this offer is hard to ignore.
For more information, visit: Sheng Siong Facebook Post
So, if durians are on the mind, don’t wait till they’re sold out. Mark 1 to 6 July 2025 in the calendar, find the nearest participating Sheng Siong outlet, and bring home a true taste of indulgence with this limited-time Black Gold Musang King promotion.
Promotional/Event Details:
Date: 1-6 July 2025
Time: While stocks last during store operating hours
Venue: Participating Sheng Siong outlets islandwide (except the following:
-
7 Jurong West Avenue 5 #01-01 to 08 Singapore 649486
-
301 Punggol Central #01-01 Singapore 820301
-
Blk 118 Aljunied Avenue 2 #01-100 Singapore 380118
-
19 Serangoon North Avenue 5 #01-01 Singapore 554913
-
52 Chin Swee Road #01-25/02-25 Singapore 160052)
Offer: 2 boxes of Black Gold Musang King (400g each) for $50
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.