1–31 July 2025: Beard Papa’s x Matchaya: Matcha Strawberry Cream Puff Promotion

If there’s one thing that Singaporeans consistently love, it’s a good dessert – especially when it’s seasonal, unique, and comes with a promotional perk. For the entire month of July 2025, Beard Papa’s, the beloved Japanese cream puff specialist, has joined forces with artisanal matcha brand Matchaya to release a limited edition flavour that is sure to turn heads and tempt taste buds: the Matcha Strawberry Cream Puff.

This isn’t just a simple new flavour addition to their menu. It’s an artfully crafted experience, combining the rich bitterness of premium matcha with the sweet, tangy burst of strawberry cream – a balance of flavours that feels both indulgent and refreshing. Priced at just $5.80, this is a treat that doesn’t break the bank, making it accessible for dessert lovers, snackers, and foodies alike.

So why should anyone in Singapore take note of this promotion? For starters, this is a collaboration between two highly regarded Japanese-inspired brands. Beard Papa’s has built a reputation for its airy choux pastry shells filled with freshly piped cream, always made-to-order to ensure peak freshness. Matchaya, on the other hand, is known for its dedication to sourcing top-quality Uji matcha directly from Japan. They’ve gained a loyal following for their meticulous standards and depth of flavour.

A Beautiful Fusion of Flavours

What makes this limited edition puff so special? It lies in the balance between the ingredients. The Uji matcha used in the pastry filling isn’t just any green tea – it’s self-sourced by Matchaya and prized for its umami richness and lingering bitterness. Instead of overpowering the senses, this bitterness is elegantly mellowed by the natural sweetness of the strawberry cream. The result is a dessert that offers depth, character, and a harmonious dance of contrasting flavours.

It’s also been described by fans as “floral,” “elegant,” and “a little garden in a bite.” In an age of overly sweetened desserts and artificial flavouring, this seasonal cream puff feels like a breath of fresh air – both literally and figuratively. It captures the essence of summer, with the strawberry cream evoking sunny fruit orchards and the matcha bringing a cooling, earthy undertone.

An Exclusive Offer for Early Birds

As if the new flavour wasn’t exciting enough, Beard Papa’s is sweetening the deal further with a special bonus: the first 50 customers to purchase the Matcha Strawberry Cream Puff at each outlet will receive 10% off at the Matchaya webstore. This makes the experience not only satisfying for the palate but rewarding as well, allowing them to take their love for matcha one step further.

Whether it’s stocking up on premium matcha powders, teaware, or other Matchaya-exclusive products, this little perk gives dessert fans more than just a one-time indulgence – it gives them access to the broader world of artisanal matcha.

Multiple Outlets Across Singapore

One of the best things about this promotion is its wide availability. Beard Papa’s has several outlets conveniently located throughout Singapore, from shopping malls like Plaza Singapura and VivoCity to transport hubs such as Changi Airport and Novena.

Whether someone’s grabbing a bite during their lunch break, picking up dessert for the family, or looking for a sweet treat while shopping, there’s likely a Beard Papa’s outlet nearby offering this limited edition puff. The convenience of access ensures that anyone curious to try this can do so without venturing far.

More than a Dessert – It’s a Moment

Beyond the taste and the promotional perks, this offering from Beard Papa’s x Matchaya is about celebrating the art of food. With each puff made fresh upon order, there’s a moment of anticipation – watching the pastry being filled, inhaling the subtle fragrance of matcha and strawberry, and finally, biting into the delicate, airy crust to uncover the soft cream within.

It’s more than just dessert – it’s a moment of quiet luxury in the day.

And in a city that moves as quickly as Singapore, these little moments matter. They offer a pause, a smile, and a taste of something thoughtfully crafted. It’s easy to overlook such things in the hustle and bustle of life, but promotions like these remind them that food can be both simple and extraordinary.

A Great Deal That’s Here for a Short Time

Let’s be honest – good promotions rarely last, especially when it involves limited quantities and a first-come, first-served reward system. Since this Matcha Strawberry Cream Puff is only available from 1–31 July 2025, it’s something to enjoy while it lasts. Once the month ends or supplies run out, there’s no guarantee this flavour will make a return.

So for those who love trying new things, enjoy artisanal ingredients, or simply want a little treat to brighten up the day, this is the time to take action.

Also, considering the exclusivity of the 10% Matchaya webstore voucher (available to only the first 50 customers per outlet), there’s an added incentive to be early. This promotion rewards those who are keen and quick.

Final Thoughts

Singaporeans love good value, quality, and innovative food experiences. The Beard Papa’s x Matchaya collaboration ticks all three boxes – it delivers a well-priced product using premium ingredients, it brings together two trusted Japanese-inspired brands, and it gives something extra for early supporters.

For anyone who hasn’t visited Beard Papa’s in a while, this July is the perfect time to go back. And for those who already enjoy their puffs, this new flavour might just be the best one yet.

After all, how often do you get to indulge in something so artfully made, at such a reasonable price, and with a little surprise gift on the side? Whether it’s for yourself, to share with friends, or as a takeaway treat for loved ones, the Matcha Strawberry Cream Puff is an excellent reason to make a visit.

Don’t miss it.

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Promotional/Event Details:
Date: 1–31 July 2025
Time: During opening hours (varies by location)
Venue:

• Beard Papa’s, 68 Orchard Rd, Plaza Singapura, #B2-27 to 28, Singapore 238839

• Beard Papa’s, 10 Eunos Rd 8, #B1-161 SingPost Centre, Singapore 408600

• Beard Papa @ Bugis Junction, 200 Victoria St, B1-12A, Singapore 188021

• Beard Papa @ Novena, 238 Thomson Rd, Singapore 307683

• Beard Papa @ Central, 6 Eu Tong Sen Street, 01-32 Clarke Quay Central, Singapore 059817

• Beard Papa, #01-37A, Compass One, 1 Sengkang Square, Singapore 545078

• Beard Papa’s, 2 Tampines Central 5, #B1-35 Century Square, Singapore 529509

• Beard Papa Singapore, 65 Airport Boulevard, Changi Airport Terminal 3, Basement 2 South #B2-07, Singapore 819663

• Beard Papa @ VivoCity, 1 HarbourFront Walk, #B2-K13 VivoCity, Singapore 098585

• Beard Papa, 23 Serangoon Central, Singapore 556083

• Beard Papa’s Pasir Ris Mall, 7 Pasir Ris Central, #01-32, Singapore 519612

• Beard Papa’s Northpoint City, 930 Yishun Ave 2, #01-153 Northpoint City, Singapore 769093