If there’s one thing Singaporeans are always excited about, it’s the opening of a new food spot—especially when it involves a promotion that feels personalised. And that’s exactly what Dian Xiao Er is offering as they open the doors to their brand-new outlet at The Seletar Mall (#B1-28). From 1 to 3 July 2025, those who have the number “2” in their birthdate can enjoy a generous 22% discount off their total bill.
Now, that’s a promotion worth talking about—and here’s why.
A Taste of Tradition with a Dash of Personal Touch
Dian Xiao Er has long been recognised as a go-to restaurant for authentic Chinese dishes, most famously their herbal roast duck. Each meal is lovingly prepared using traditional recipes, promising not just flavour, but also a sense of nostalgia. It’s the kind of place where people gather with family or close friends to share meaningful meals.
This opening promotion at The Seletar Mall makes the experience even sweeter. Rather than offering a generic discount, Dian Xiao Er has come up with something quirky and engaging. The idea of tying the offer to a digit in one’s birthdate—specifically the number “2”—adds a fun twist to the dining experience. Whether someone was born on the 2nd, 12th, 20th, 22nd or even 29th, this promotion is a small reward just for being themselves.
In a way, this cleverly inclusive promotion helps diners feel seen and appreciated. And isn’t that the kind of hospitality everyone craves from a restaurant?
The New Spot to Discover at The Seletar Mall
Located at #B1-28 in The Seletar Mall, the new Dian Xiao Er outlet is an exciting addition to the mall’s food scene. Whether one is a resident in the area, or simply visiting for shopping or errands, this is a great chance to sit down and enjoy a wholesome meal.
It’s perfect for lunch breaks, dinner outings, or weekend family gatherings. With its warm wooden decor and traditional Chinese inn-inspired ambience, the atmosphere makes every meal feel special. And now, for three days only, that special meal comes with 22% off for eligible diners.
Why They Shouldn’t Miss This Deal
Let’s face it—quality Chinese food doesn’t always come cheap. But with 22% off, this promotion allows people to enjoy their favourites without worrying too much about the bill. It’s an especially attractive offer for groups, as there’s bound to be at least one person at the table with a “2” in their birthdate.
More than just a discount, this is an invitation to revisit beloved classics like the angelica herb duck, dong po pork, and stir-fried vegetables in Chinese wine. Each dish is expertly balanced in flavour, making it well worth the journey to The Seletar Mall.
This offer is ideal for:
-
Families planning a casual weekday dinner
-
Office workers nearby looking for a celebratory team meal
-
Friends catching up over lunch
-
Anyone curious to try Dian Xiao Er for the first time
Since the discount applies all day during the promotion period, there’s no need to stress over timing. Whether it’s an early lunch, a leisurely afternoon feast, or a dinner after shopping, customers can drop by whenever it’s convenient for them.
How It Works
To redeem the 22% discount, diners simply need to dine in at Dian Xiao Er’s new The Seletar Mall outlet between 1 and 3 July 2025. Show a valid ID proving that there’s a “2” in the birthdate, and the discount will be applied to the total bill.
It doesn’t matter whether one is new to Dian Xiao Er or a returning fan—the offer is open to all. This makes it an excellent time for first-timers to discover what the buzz is about, and for regulars to enjoy their usual favourites at a lower price.
Perfect for Food Lovers Who Appreciate Value
One of the joys of dining at Dian Xiao Er is knowing that every dish is prepared using high-quality ingredients and well-tested recipes. For those who love robust flavours and classic Chinese cooking techniques, it’s a treat. And with 22% off, it becomes an even more rewarding experience.
Not only is the food excellent, but the service is consistently friendly and attentive. The staff make the effort to explain dishes and offer pairing suggestions, especially helpful for those new to Chinese cuisine.
A Unique Way to Celebrate a New Beginning
Opening promotions are usually designed to attract attention, but this one stands out for being more personal and thoughtful. By tying the promotion to a customer’s birthdate, Dian Xiao Er is offering more than a discount—it’s a gesture of welcome.
The limited time frame from 1 to 3 July 2025 adds just the right amount of urgency without being stressful. It creates a short window of opportunity that encourages people to visit sooner rather than later.
And since the promotion is only available at the new Seletar Mall outlet, it’s also a good reason to check out the mall’s other shops and amenities while there.
Make the Most of It
For those who qualify for the promotion—or have someone in their group who does—this is an unbeatable chance to indulge in a delicious Chinese meal at a lower cost. Even if someone doesn’t have a “2” in their birthdate, it’s still worth visiting the new outlet to celebrate their opening and explore their signature dishes.
Plan a weekday lunch, a post-work dinner, or even a weekend outing. Just be sure to bring along that IC or passport showing the magic number “2” and enjoy one of the tastiest deals in town.
Promotional/Event Details:
Date: 1–3 July 2025
Time: All day
Venue: Dian Xiao Er, The Seletar Mall, #B1-28, 33 Sengkang West Avenue, Singapore 797653
Eligibility: Any diner with a “2” in their birthdate (e.g., 2nd, 12th, 22nd, etc.)
Discount: 22% off total bill
Redemption Method: Show valid ID with eligible birthdate during dine-in
Terms & Conditions Apply
More Info: https://www.dianxiaoer.com.sg
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.