If there is one thing that seasoned bargain hunters in Singapore know well, it is this – some of the best deals often come during a restaurant’s opening days. These moments are not just about discounts; they are about experiencing something fresh, new, and full of excitement before the crowds fully settle in. That is exactly what diners can look forward to with LONGJING’s upcoming soft opening at Novena Velocity.
Taking place on 1 and 2 April 2026, LONGJING is marking its debut with a straightforward yet attractive offer – 12% off storewide with no minimum spend required. It is the kind of deal that immediately catches attention, especially for those who enjoy discovering new dining spots while enjoying a bit of savings at the same time.
Located at Novena Velocity, LONGJING is stepping into one of Singapore’s well-known lifestyle and dining hubs. This area already draws in a steady flow of shoppers, office workers, and families, which makes it an ideal spot for a new restaurant to build its presence. With this soft opening promotion, LONGJING is clearly aiming to make a strong first impression.
What makes this promotion particularly appealing is its simplicity. There are no complicated mechanics to worry about. Diners do not need to meet any minimum spending requirement, nor do they need to juggle vouchers or special payment methods. They simply walk in, order what they like, and enjoy 12% off the total bill. In a city where dining promotions can sometimes feel overly restrictive, this straightforward approach feels refreshing.
For those who enjoy dining out with friends or family, this is an especially good opportunity. A group meal naturally leads to a higher bill, which means the 12% discount becomes even more meaningful. Whether it is a casual lunch catch-up or a relaxed dinner gathering, the savings add up quickly without any extra effort.
Beyond the discount, there is also the appeal of being among the first to experience a new restaurant. Soft openings tend to have a certain charm. The atmosphere is often lively yet not overly crowded, and there is a sense of curiosity in the air as diners explore the menu and surroundings for the first time. It is a chance to discover a potential new favourite spot before it becomes widely known.
LONGJING appears to be positioning itself as a welcoming dining destination, encouraging guests to “come hungry” and bring their friends along. This simple invitation suggests a menu designed for sharing and enjoyment, rather than just a quick meal. It hints at a dining experience where people can sit down, relax, and enjoy good food together.
For regular visitors to Novena, this opening is worth paying attention to. The mall already offers a wide selection of dining options, but new additions always bring something different to the table. LONGJING’s arrival adds another reason for people to return, especially with the added incentive of a limited-time discount.
Timing also plays a key role in making this promotion attractive. Falling right at the start of April, it offers a perfect excuse to kick off the month with something enjoyable. Whether it is a weekday lunch break or an after-work dinner, the two-day window provides enough flexibility for most schedules.
Another point worth noting is how rare it is to see a storewide discount with no minimum spend during an opening. Many promotions tend to come with conditions such as spending thresholds or limited menu selections. LONGJING’s approach removes these barriers, making it accessible to a wider range of diners. Even those who simply want to drop by for a light meal or a quick bite can still enjoy the discount.
For those who like to explore new dining concepts, this is also a good opportunity to try LONGJING without committing to a full-priced experience. The discount acts as a gentle introduction, allowing diners to sample the menu and decide if it is a place they would return to in the future.
From a practical standpoint, visiting during the soft opening can also be more comfortable compared to peak periods later on. While there will certainly be interest, it is often easier to secure a table compared to the grand opening phase when crowds tend to surge. This makes it a good time to enjoy the experience at a more relaxed pace.
In addition, early visits often come with a sense of exclusivity. Being among the first to try a new restaurant gives diners something to talk about, whether it is sharing recommendations with friends or posting about the experience online. It is these small moments that add to the overall enjoyment of dining out.
For bargain seekers, the appeal is clear. A 12% discount may not sound massive at first glance, but when applied across a full meal – especially for groups – it becomes a worthwhile saving. Combined with the novelty of a new dining spot, it creates a well-rounded reason to make a visit.
Ultimately, LONGJING’s soft opening promotion is not just about the discount. It is about the experience of trying something new, sharing a meal with others, and enjoying a small reward in the process. These are the kinds of deals that make dining in Singapore exciting, especially for those who enjoy keeping an eye out for fresh openings and limited-time offers.
For anyone planning their next meal outing, this is one event that should not be overlooked. With only two days to enjoy the promotion, it is best to plan ahead and make time for a visit. Bring along friends, come with an appetite, and take advantage of the opening offer while it lasts.
Promotional/Event Details:
Date: 1–2 April 2026
Time: Store Opening Hours (Novena Velocity Mall Operating Hours)
Venue: LONGJING @ Novena Velocity #03-09/10, 238 Thomson Rd, Singapore 307683
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