The Better Toy Store

The Better Toy Store joins the Singapore Retail Festival for the very first time with a Buy More Save More promotion. From 26 September till 12 October 2025, enjoy 15% off your second item and 25% off your third item—perfect for families and gift shopping.

Elevate your pretend play kitchen experience with Goki food items. Please Go and Check it Out now.

Enjoy up to 50% off and many more. Please Go and Check it Out now.

𝐓𝐇𝐄 𝐁𝐄𝐓𝐓𝐄𝐑 𝐓𝐎𝐘 𝐒𝐓𝐎𝐑𝐄 @ 𝐏𝐋𝐀𝐙𝐀 𝐒𝐈𝐍𝐆𝐀𝐏𝐔𝐑𝐀 – 𝐍𝐎𝐖 𝐎𝐏𝐄𝐍!Sing along with us because we now have ONE MORE LOCATION for your Better play fix!Come join us and enjoy Savings from our Annual Mid-year Sale: Enjoy 20% Off Every Second Item in-stores – 40% Off Every Second Item If You’re VIP! Please Go and Check it Out Now.

If you’ve had your eye on something from #PlanToys for a while now, you’re in luck! From now until 25th April, save up to 20% when you shop PlanToys with us – instores AND online.  Please Go and Check it Out Now.

Let us piece this together for you: Our Games, Crafts, and Puzzles promo ends this Sunday, which means you have less than 3 days to stock up on some pretty fun stuff for up to 20% off, like this Enchanted Forest Jigsaw Puzzle from #Djeco, for instance. Please Go and Check it Out Now.

WHAT A WEEKEND!In case you missed our store sale extension, here’s one other way to score some savings still.From now until 25th December, receive a $12 VOUCHER WITH EVERY $88 SPENT at our PARAGON and TANGLIN MALL branches. Time to wrap up those loose strings on your shopping list! Please Go and Check it Out Now.

FINAL CALL: Squeeze what’s left out of our 11/11 ONLINE EXCLUSIVE and score 11% off PLUS a $11 Voucher for your next order. Please Go and Check it Out now.

Wondering how to become a VIP to get 50% OFF EVERY SECOND ITEM INSTORES? For today and tomorrow only, simply spend $200 in a single receipt to qualify for our store membership, and enjoy all VIP benefits immediately after. Please Go and Check it Out now.

 This gorgeous Victorian Dollhouse from #PlanToys is currently out of stock at our shops, which is excellent news for you because it means that for the first time ever, you can now get it at our Pre-order Special Price of just $399 online. ⁣ ⁣ And if $50 off isn’t quite enough, how about another $50 voucher from our EGSS promo that you can use on your next purchase? It all ends this Sunday though so you might want to hasten those thinks and check out as soon as you can. Please Go and Check it Out now.

Term break might be looking a little different this year, but there’s still reason to savour the fun in front of us. Save up to 20% when you stock up on our Games, Crafts, and Jigsaw Puzzles all this week – instores only. Please Go and Check it Out now.

For those keeping track, our Online #Headu Special is still going on strong, with up to 15% off our full Headu collection – even on the NEW. Time is running out though – so we’d cart those out now if we were you! Please Go and Check it Out now.

Fresh finds from #SESCreative are now available for sale on our website – and we’re making this release even Better with 20% OFF EVERY SECOND SES CREATIVE ITEM (40% OFF EVERY SECOND ITEM FOR VIPs). Please Go and Check it Out now.

Enjoy Great deals Amazing discounts and many more. Please Go and Check it Out now.

Better Play, Better Kids, Better World. Please Go and Check it Out now.⁣

Save up to 20% when you shop Games, Crafts, and Jigsaw Puzzles with us this month because Stay@Home means Play@Home – and we want to continue making play Better for you and your brood until everything falls back into place again and many more. Please Go and Check it Out now.

Enjoy 15% off all decor items instores AND online all this month – no code required and many more. Please Go and Check it Out now.

Enjoy Steiff spins the merriest, most magical range of Limited Edition Holiday Exclusives every year; but this year, we’re extending a whopping 15% off our complete #Steiff collection so that should make a tidy difference and many more. Please Go and Check it Out now.

We got you: From today until the 25th of December, you can still score some pretty good saves with every $88 that you spend with us and many more. Please Go and Check it Out now.

Enjoy BETTER SHOPPING HACK: As a Better VIP, you can be sure you’ll not just be shopping and playing Better, you’ll be SAVING BETTER too. In fact, Better VIPs are getting a whopping 40% off every second item now as we speak and many more. Please Go and Check it Out now.