SLR Revolution

Long supported among photography lovers and even used for shooting films, a 65mm lens allows a slightly more compressed perspective than standard lenses, opening up a variety of creative approaches for both photography and film-making. Please Go and Check it Out Now.

Sneak peak of what we have for tomorrow 11.11 sales ! Price reveal will be tomorrow 8am! Available at both online (with extra perks) and in shop! P.S. These are not ALL! There is also $11 deals for grab! Please Go and Check it Out now.

Get these professional RGB Studio Lighting at this special price just exclusive of this week. Please Go and Check it Out now.

With graceful linear shape, Pavotube can be used as the prop, as part of the scene, allowing for more creativity. Linear lightning sources meet the demand of long strip lighting area. Compact size, easy to carry and convenient to hide in the small space, mount tight on the wall or ceiling. Please Go and Check it Out now.

Get yours now to be entitled for the Preorder promotion freebies worth up to $659! Please Go and Check it Out now.

Mid-telephoto macro lenses give photographers a boost to creativity and a versatile working distance, which makes the lenses a favorite among professionals as part of their basic gear. Introduced as the first macro lens for mirrorless cameras in the Art line of lenses for mirrorless cameras, the 105mm F2.8 DG DN MACRO | Art packs the highest level of performance expected of a mid-telephoto macro lens into its body, from its superb optical performance to excellent build quality. Please Go and Check it Out now.

Compact & Lightweight. With instax mini LiPlay, you can add sound to the images and relive the moment. Please Go and Check it Out now.

Fotopro Eagle Series – Essential for Wildlife, birding, sports and any outdoor adventure photography! Enjoy these special price just for these 4 days! Lishuai – Flaglite Series Panel Light. Get a Free Light Stand with the purchase of any of these Lishuai New series of light! Please Go and Check it Out now.

Can’t make up your mind? Now Sony A7SIII hands on is available at our Excelsior outlet till 25 September! Head down to experience the different possibilities of Sony A7SIII. Please Go and Check it Out now

Get your first hand feel on the new Sony A7C! Demo set will be available at our Excelsior branch from 18 – 21 September! Head down to try it out!From now till 4 Oct, pre-order the new Alpha 7C and receive a FREE NP-FZ100 Battery, 64GB SD Card and an Alpha Wrist Strap (Worth $59). Plus, enjoy exclusive PWP offers on selected lenses and more! Please Go and Check it Out now.

Preorder] CAVIX PT-254X1C / PT-284X2C Carbon Fiber Tripod KitMulti-functional tripod that can meet the needs of any types of photography.-> Comes with a strap whereby the tripod can be carried easily even without the carrying case.-> Dual Panoramic head. Please Go and Check it Out now.

Sony’s Alpha 7S III is now officially available for pre-order! From now till 30 September, receive a FREE NP-FZ100 Battery worth $149, plus enjoy attractive savings with our exclusive purchase-with-purchase promotions and more. Please Go and Check it Out now.

In addition, we are having a JP Promotion with BUNDLE SPECIAL from 22 – 30 August at our Jurong point outlet! Pm us to find out more on the Bundle Special! Grab it before it is too late. Please Go and Check it Out now.