SimplyGo EZ-Link

The Kuromi Daruma SimplyGo EZ-Link Charm is now available at POPULAR stores across Singapore from 22 December 2025 onwards, priced at $28.90 each. Combining Kuromi’s playful charm with the meaningful Daruma symbol, this functional collectible works just like a SimplyGo EZ-Link card and adds personality to everyday commuting. With limited stocks available, this is a timely pick for fans, collectors, and thoughtful gift-seekers alike.

Sanrio fans can now carry My Melody on their daily commutes! Grab the SimplyGo EZ-Link charm for $16.90 at selected Cheers and FairPrice Xpress outlets, while stocks last. Functional, cute, and perfect for fans, it’s the ideal combination of travel convenience and collectible charm.