Celebrate SG60 with Eu Yan Sang’s heartfelt Pioneer and Merdeka Promotion. From 15 May to 10 August 2025, seniors can enjoy an extra 3% discount on top of ongoing offers, plus curated Star Deals on popular health products — exclusively in-store across Singapore (except Changi Airport).
Pioneer Generation
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19 May 2025 onwards: Secret Recipe Singapore, 1-for-1 Cake for Seniors: Sweet Treat Promotion at Toa Payoh
by JRSecret Recipe Singapore is serving up sweet value for seniors every Monday at their Toa Payoh outlet. With a 1-for-1 sliced cake deal from 3pm till closing, it’s the perfect excuse for an afternoon treat or catch-up. Just flash your Passion Silver, Merdeka, or Pioneer card to enjoy.
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4 November 2024 onwards: Penang Culture, Enjoy 20% Off Your Meal: Special Promotion for Pioneers!
by JREnjoy a 20% discount on meals at Penang Culture every Monday and Tuesday for Pioneer and Merdeka Generation cardholders starting 4 November 2024. Discover the rich flavours of Penang while supporting local businesses!
This engaging promotion is not just about great food but also about celebrating community and heritage. It’s an invitation for everyone to come together and enjoy a meal that tells a story.
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From 25 July 2024 onward, Joy Luck Teahouse Singapore offers seniors aged 60 and above a 50% discount on HK Milk Tea. Enjoy this classic beverage at just SGD 1.80 by showing your Merdeka or Pioneer Generation card. A perfect way to celebrate Singapore’s legacy with a special treat.