Pioneer Generation

From 3–16 July 2025, Sheng Siong is offering exclusive discounts for senior citizens at all outlets islandwide. By presenting a Medical Card or Pioneer Generation Card, elderly shoppers can enjoy savings on daily essentials in a meaningful gesture of appreciation.

Singtel is celebrating Singapore’s 60th birthday with a heartfelt promotion — a $6 5G+ SIM-Only Plan for seniors aged 66 and above, featuring 180GB data, unlimited talktime, and more. This offer is part of their SG60 campaign and is limited to the first 6,000 sign-ups.

Celebrate SG60 with Eu Yan Sang’s heartfelt Pioneer and Merdeka Promotion. From 15 May to 10 August 2025, seniors can enjoy an extra 3% discount on top of ongoing offers, plus curated Star Deals on popular health products — exclusively in-store across Singapore (except Changi Airport).

Secret Recipe Singapore is serving up sweet value for seniors every Monday at their Toa Payoh outlet. With a 1-for-1 sliced cake deal from 3pm till closing, it’s the perfect excuse for an afternoon treat or catch-up. Just flash your Passion Silver, Merdeka, or Pioneer card to enjoy.

Enjoy a 20% discount on meals at Penang Culture every Monday and Tuesday for Pioneer and Merdeka Generation cardholders starting 4 November 2024. Discover the rich flavours of Penang while supporting local businesses!

This engaging promotion is not just about great food but also about celebrating community and heritage. It’s an invitation for everyone to come together and enjoy a meal that tells a story.

From 25 July 2024 onward, Joy Luck Teahouse Singapore offers seniors aged 60 and above a 50% discount on HK Milk Tea. Enjoy this classic beverage at just SGD 1.80 by showing your Merdeka or Pioneer Generation card. A perfect way to celebrate Singapore’s legacy with a special treat.