Singapore’s 60th birthday isn’t just another public holiday marked on the calendar—it’s a moment to reflect on everything that has shaped the nation and the people living in it. And in a special move to honour this milestone, Singtel is inviting everyone to share their own made-in-Singapore stories through their SG60 Contest, a heartfelt campaign that encourages personal storytelling and reflection. This isn’t just a contest; it’s a chance to express what truly makes Singapore home.
As part of this celebratory campaign, Singtel is giving away Mandai Wildlife Reserve passes—a thoughtful prize that connects families to the rich biodiversity of the nation and its conservation efforts. The top three selected stories will win family passes worth $210 each, perfect for spending quality time together while appreciating Singapore’s beautiful nature parks.
Let’s break it down: why is this such a meaningful campaign, and more importantly, why should anyone take the time to participate?
A National Milestone Worth Celebrating
Turning 60 is no small feat. For a relatively young nation, Singapore has shown the world what grit, discipline, innovation, and multicultural harmony can achieve. From humble beginnings to becoming a global economic and cultural powerhouse, this little red dot has grown by leaps and bounds.
Singtel, one of the country’s most iconic homegrown companies, is commemorating this milestone not with sales or flashy advertising, but with a celebration of stories—real, personal, and uniquely Singaporean stories.
And this is where everyone comes in.
What Is the SG60 Contest All About?
The Singtel SG60 Contest invites people to share moments that reflect their connection to Singapore. These stories could be about buying a first HDB flat, navigating National Service, raising children, celebrating a cultural festival, or even simply finding joy in everyday life in the heartlands. The emphasis here is on sincerity and pride—what makes your experience special and uniquely Singaporean?
To enter, participants need to submit their story through Singtel’s official page:
👉 Submit here
The deadline for submissions is 9 August 2025, giving ample time for participants to reflect, write, and share something meaningful. The top three entries will walk away with Mandai Wildlife Reserve passes for the whole family, valued at $210 each—a perfect gift for families who love nature, wildlife, and memorable local adventures.
Why Join This Giveaway?
Here’s why this promotion is worth your attention:
1. Celebrate Your Own Journey
This is an opportunity to step back and take stock of your own Singapore story. Whether you’re born and bred here, or someone who has made Singapore your home, every personal moment of achievement or growth contributes to the larger narrative of this nation. Writing it down for this contest doesn’t just make you eligible for a prize—it validates your experiences and places your voice among the community of others doing the same.
2. Win an Experience, Not Just a Prize
The Mandai Wildlife Reserve isn’t just a typical day out—it’s an immersive encounter with nature. The reserve includes well-loved attractions such as the Singapore Zoo, River Wonders, Night Safari, and the newly launched Bird Paradise. A family pass allows access to explore these incredible parks, offering hours of fun, learning, and unforgettable family bonding.
This prize isn’t about gadgets or gift cards. It’s an experience rooted in Singapore’s own natural treasures, making it a perfectly thematic reward for a campaign that’s all about reflecting on what makes this country special.
3. No Purchase Required – Just Share Your Heart
This isn’t one of those promotions that require a subscription or a spend. Entry is completely free, and the only requirement is a genuine story. There’s no need to be a professional writer—just be authentic. Whether it’s a few sentences or a heartfelt paragraph, it’s your story that matters.
4. Connect with the Spirit of National Day
While National Day is often associated with fireworks, flags, and the National Day Parade, Singtel’s SG60 Contest offers a quieter, more reflective way to celebrate. It taps into the essence of what National Day should also represent: a celebration of personal progress, shared values, and unity.
By joining this campaign, participants aren’t just standing by as spectators. They’re actively contributing to a national narrative that respects and honours each individual’s place in Singapore’s journey.
A Story is a Legacy
One often overlooked aspect of storytelling is its ability to create a personal legacy. When people write and share their story, they leave behind a memory that their children, friends, or even the wider public can connect with. In years to come, a story written for the SG60 campaign may serve as a time capsule—a snapshot of life in Singapore in 2025.
And perhaps most importantly, this contest allows participants to be heard. In a world filled with content, having a genuine story featured as one of the top three winners is a meaningful nod to the authenticity of their voice.
How to Participate: Simple and Straightforward
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Visit the contest site at singtel.com/SG60contest
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Submit your made-in-Singapore story
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Entries close on 9 August 2025
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Wait for the announcement—top three entries win Mandai Wildlife Reserve family passes worth $210 each
Terms and conditions apply. Please refer to Singtel’s official page for full contest details and eligibility.
Final Thoughts: Why Not Take This Moment?
In the midst of daily routines and busy schedules, many rarely take time to pause and reflect. Singtel’s SG60 Contest presents a wonderful opportunity to do just that—pause, reflect, and share a part of life that holds meaning. And for doing so, there’s a chance to be rewarded with an enriching family experience amidst Singapore’s treasured wildlife.
It’s rare to find a giveaway campaign that’s not just about promoting a brand, but also deeply focused on storytelling, heritage, and connection. That’s exactly what makes this promotion a standout.
So if there’s a story bubbling inside—a memory that makes you proud, a moment that changed your life, or an experience that simply defines what Singapore means to you—this is your cue. Write it down, send it in, and take part in something truly meaningful.
Promotional/Event Details:
Date: Now till 9 August 2025
Time: All day (Online submission open 24/7)
Venue: Submit online via https://www.singtel.com/SG60contest
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