Singaporeans love their food, and when it comes to National Day, few things feel more nostalgic than the familiar taste of Bak Kwa. This year, Fragrance Bak Kwa is celebrating Singapore’s 60th birthday in the most Singaporean way possible – with a heartfelt giveaway that brings both flavour and festive cheer. For those who appreciate a good deal, a touch of fun, and a chance to win some exclusive National Day-themed goodies, this is an event not to be missed.
Why This Giveaway Matters
Fragrance Bak Kwa has been a household name for decades, known for their signature roasted meats, snackable Bak Kwa, and festive packaging that often makes appearances in family celebrations and gifting seasons. In celebration of SG60, they have introduced a limited-time giveaway that not only allows fans to win exclusive items but also encourages Singaporeans to reflect on their hopes and dreams.
At the core of this campaign is more than just a giveaway—it’s about creating a deeper connection with the community. It’s a chance to take part in the SG60 celebrations in a meaningful and interactive way. Whether you’re a loyal fan of Fragrance Bak Kwa or simply someone who enjoys collecting unique National Day memorabilia, this campaign brings something exciting to the table.
What’s Up for Grabs?
Three lucky winners will each walk away with a special National Day Fragrance Fun Pack. This exclusive gift bundle includes:
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Fragrance SG60 Merlion Cooler Bag – A uniquely designed and practical item that’s perfect for picnics, grocery runs, or carrying snacks while out and about during National Day festivities.
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SG60 Limited Edition Pop Pin Badge – A collectible piece that commemorates Singapore’s 60th birthday in a trendy, youthful way.
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BB Bak Kwa 108g Snack Pack – A handy, ready-to-eat snack pack featuring their popular Bak Kwa, perfect for sharing or indulging solo.
It’s more than just a prize pack—it’s a little box of joy filled with nostalgia, celebration, and community spirit.
How to Participate in the Giveaway
Fragrance Bak Kwa has made the entry process quick and easy. It’s designed to be engaging and fun, with a little creative twist that encourages participants to share something personal. Here’s what participants need to do:
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Follow Fragrance Bak Kwa on Instagram (@fragrance_bak_kwa) and TikTok (@fragrance_bak_kwa).
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Like the giveaway post on either platform.
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Tag two friends in the comments and complete the sentence: “I WANT TO…..” followed by their hopes or dreams.
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For those who want to double their chances, they can share the giveaway post on their feed and tag Fragrance Bak Kwa (@fragrance_bak_kwa) to increase visibility and participation.
It’s an enjoyable and inclusive way to get involved in the celebration. People from all walks of life are encouraged to take part by sharing their dreams and spreading positive vibes this National Day.
Why People Shouldn’t Miss This Opportunity
What makes this giveaway stand out from the rest is how it combines personal expression, community bonding, and delightful rewards—all wrapped in a festive, local flavour. For many, National Day isn’t just about parades and fireworks; it’s about reflecting on how far Singapore has come and looking forward to what lies ahead. Fragrance Bak Kwa taps into that sentiment in a way that feels genuine and joyful.
Additionally, the items in the prize pack are not for sale—they’re specially created just for this giveaway, making them truly exclusive. Collectors, fans of local brands, and those who simply love anything Singaporean will appreciate the thought that’s gone into the design of the Merlion Cooler Bag and Pop Pin Badge. Meanwhile, the BB Bak Kwa snack pack is a treat anyone would enjoy.
And let’s be honest—entering is easy, free, and fun. All it takes is a few minutes to join, and it could end with you receiving a unique pack of National Day goodies delivered straight to your doorstep.
Celebrating Singapore, the Fragrance Way
Fragrance Bak Kwa has consistently shown support for national celebrations, especially through festive packaging and special edition products. Their SG60 giveaway continues that tradition, adding a modern, interactive twist through social media engagement.
This campaign also reflects how local brands are evolving—by embracing digital platforms like TikTok and Instagram, they are reaching out to younger audiences and bridging the gap between traditional heritage and contemporary expression. This National Day, Fragrance Bak Kwa isn’t just giving away products—they’re inviting the public to participate in a shared moment of celebration.
Don’t Wait Too Long
The giveaway ends sharply at 11:59PM on 8 August 2025—just one day before the National Day celebrations officially kick off. That means there’s limited time to participate, and winners will be announced the very next day on 9 August 2025 in the comments section of the giveaway post.
So if you’ve been meaning to join, now is the perfect time. All it takes is a little creativity and community spirit to be in the running for a heartfelt National Day gift pack from one of Singapore’s most beloved brands.
Final Thoughts
If you’re the type of person who enjoys participating in campaigns that are fun, meaningful, and full of local pride, then this Fragrance Bak Kwa SG60 giveaway is perfect. It’s not every day one gets the chance to win such a well-curated, exclusive bundle that truly captures the spirit of Singapore’s birthday. Whether you want to keep the goodies for yourself or gift them to someone special, the experience of joining this campaign is enjoyable in itself.
Fragrance Bak Kwa has long been part of Singapore’s festive foodscape, and by launching this campaign, they’re inviting everyone to join in the celebration in a fresh, heartfelt way. Mark your calendars, follow the steps, and take a chance—you might just win something special to commemorate SG60 in the tastiest way possible.
Promotional/Event Details:
Date: Now till 8 August 2025
Time: Ends 11:59PM on 8 August 2025
Venue: Online via Instagram and TikTok – @fragrance_bak_kwa
Source: https://www.facebook.com/100069822920581/posts/
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