The Mid-Autumn Festival is one of the most celebrated and meaningful occasions across Asia, and in Singapore, it is often marked by gatherings, moon-viewing traditions, lantern walks, and of course, mooncakes. These beautifully crafted pastries have become more than just a festive food – they are an essential part of gift-giving, bonding with family, and showing appreciation to friends and business partners. This year, Takashimaya Department Store is once again pulling out all the stops to present the biggest Mid-Autumn Fair in Singapore, both in-store and online, making it a must-visit destination for anyone looking to embrace the season.
Running from now till 6 October 2025, the Takashimaya Mid-Autumn Festive Celebration is the perfect place to indulge in a mooncake adventure. With over 50 top brands participating, shoppers will be spoilt for choice. Whether you prefer traditional baked mooncakes filled with white lotus and salted egg yolk, or more contemporary creations infused with flavours like matcha, champagne truffle, or durian, there is something here to suit every taste and preference.
For many families in Singapore, visiting a mooncake fair has become part of the Mid-Autumn tradition. It is not just about buying treats – it is about experiencing the atmosphere, sampling different varieties, and discovering new flavours. Takashimaya has perfected this experience over the years, and this year’s line-up is bigger and more exciting than ever.
Why Takashimaya’s Mid-Autumn Fair Stands Out
While many shopping malls and retailers organise mooncake fairs, Takashimaya has built a reputation for hosting one of the most extensive and diverse showcases in Singapore. Here are some reasons why it deserves a spot on your festive shopping list this year:
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Unmatched Variety
With over 50 brands, this fair is practically a one-stop hub for all mooncake enthusiasts. You will find prestigious names such as traditional bakeries, luxury hotels, and innovative patisseries, all presenting their finest creations. Instead of visiting different hotels or boutiques separately, this fair saves you time by bringing everything under one roof. -
Convenience of Choice – Online and In-store
Takashimaya understands that some people prefer to browse from home, while others enjoy the physical experience. That is why they have made the fair available both online and in-store. For online shoppers, the event runs until 30 September 2025 at Takashimaya’s website, so you can enjoy browsing from the comfort of your home and still get access to exclusive deals. -
Exciting Promotions
A festival is never complete without promotions, and Takashimaya has lined up some attractive ones for 2025:-
Online Exclusive (4–7 September 2025): Shoppers can enjoy 9% off with a minimum spend of $20 sitewide using the promo code SEP9 at www.takashimaya.com.sg. This is a great chance to stock up early and save, especially if you are planning to gift multiple boxes.
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In-store Exclusive (from 15 September 2025, while stocks last): Spend a minimum of $600 in-store and receive a Festive Platter set as a complimentary gift. For Takashimaya Cardholders, the qualifying spend is reduced to $500, giving loyal customers extra value.
These promotions not only encourage festive shopping but also reward customers for their spending.
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Perfect for Gifting
In Singapore, mooncakes are often given as gifts to relatives, colleagues, and business partners. With premium packaging, luxury designs, and limited-edition collections, this fair offers an excellent opportunity to find the most presentable and meaningful sets. -
Immersive Festive Atmosphere
Shopping at Takashimaya Square, B2, is always an experience in itself. The lively displays, beautiful lantern-inspired decorations, and rows of mooncake counters create a vibrant festive mood that is hard to replicate online. It is a great place to bring family or friends for a day out.
Why You Should Not Miss This Fair
Attending Takashimaya’s Mid-Autumn Festive Celebration is more than just a shopping trip – it is a chance to immerse yourself in culture and tradition while discovering creative food trends. Singapore’s mooncake scene has grown increasingly inventive, with flavours that push the boundaries of creativity. This fair gives you front-row access to sample and compare them before deciding which ones to bring home.
Moreover, the fair highlights the importance of quality and variety. While some prefer the classic taste of double yolk lotus paste, others might lean towards snow skin mooncakes infused with chocolate or fruit. Having so many options in one place allows you to explore without commitment, taste-test before purchase, and ensure that what you bring home will be well received.
For bargain hunters, the promotions make this event even more appealing. The online discount is perfect for those who prefer shopping early, while the in-store platter giveaway rewards those who like to buy in bulk. The reduced spend requirement for Takashimaya Cardholders further sweetens the deal, making it worth considering if you are not yet a cardholder.
Families, in particular, will find the fair enjoyable. Children are often fascinated by the colourful displays and festive lights, while adults can focus on sampling and selecting the perfect mooncakes. Couples may also see it as a date activity, walking through the fair and sharing little bites along the way.
Making the Most of Your Visit
If you are planning to head down, here are a few tips to maximise your experience:
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Visit early in the fair period if you want the best selection. Popular mooncakes and limited-edition flavours tend to sell out fast.
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Bring along your Takashimaya Card if you have one to take advantage of the lower spending threshold for the in-store gift promotion.
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Plan your gifting in advance. Think about the number of boxes you need and buy them in one trip to maximise your chances of qualifying for the platter gift.
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Check the online fair first if you prefer browsing at your own pace. Shortlisting your favourites online before heading down can save you time on-site.
Takashimaya’s Mid-Autumn Festive Celebration is not just about mooncakes – it is about capturing the spirit of the festival. It brings together tradition, innovation, and community in one lively event, offering something for everyone. Whether you are looking to indulge, to gift, or to simply enjoy the festive vibe, this is a deal you should not miss.
So, mark your calendars, gather your family or friends, and step into mooncake heaven at Takashimaya Square, B2. With over 50 brands, attractive promotions, and a festive atmosphere, this event truly lives up to its name as the biggest Mid-Autumn fair in Singapore.
For more information, visit: Takashimaya Mid-Autumn Festive Celebration 2025.
Promotional/Event Details:
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Date: Now till 6 October 2025
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Time: Daily, during Takashimaya operating hours
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Venue: Takashimaya Square, B2, 391 Orchard Road, Singapore 238873
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