If there’s one thing that truly unites food lovers across Singapore, it’s the irresistible aroma and flavour of Bak Kwa. A national favourite, Bak Kwa is more than just a snack – it’s a festive staple, a nostalgic indulgence, and a symbol of celebration. While it’s often most popular during Chinese New Year, many locals will tell you that a good slice of Bak Kwa never needs a special occasion.
This time around, Fragrance Bak Kwa – one of Singapore’s most beloved Bak Kwa brands – is offering a spectacular promotion that no meat lover should ignore. From now till 6 July 2025, they are running a Bak Kwa Special, slashing prices by a massive 50% across some of their bestselling varieties. Whether you’re buying for your own indulgence, as a gift, or for an upcoming party, this is one deal that makes sense in every way.
Let’s break down why this offer from Fragrance is worth the hype, and why one should absolutely take advantage of it while it lasts.
The Heart of the Deal
Here’s what Fragrance is currently offering:
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Signature Sliced Tender Bak Kwa: $16.50 per 500g (Usual Price $33)
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Chicken Bak Kwa: $16.50 per 500g (Usual Price $33)
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Chilli Bak Kwa: $17 per 500g (Usual Price $34)
That’s right – each variety is going at half the usual price, and for those who love the slightly spicy, savoury-sweet flavour of chilli Bak Kwa, you’re looking at a full 50% off as well. In a time when food prices are gradually increasing across the board, finding quality meat snacks at this level of discount is genuinely a rare treat.
Why Is This Worth Your Time (and Money)?
1. Fragrance Is a Trusted Local Brand
Fragrance has been in the business for decades. They have built their name on traditional recipes, quality control, and consistency. Whether it’s their classic pork Bak Kwa or the lighter chicken alternative, their products maintain the same satisfying chew and smoky, sweet marinade that one expects from heritage-style Bak Kwa. With so many outlets across Singapore, they’ve made their name synonymous with authenticity and flavour.
2. Ideal for Gifting or Hosting
Planning a family gathering or an office celebration soon? Bak Kwa is the kind of crowd-pleaser that requires no prep and disappears quickly from any table. Even better, the packaging from Fragrance is gift-worthy – making it a simple yet appreciated gesture if you’re visiting relatives, dropping by a friend’s place, or planning ahead for upcoming festive seasons.
3. Something for Every Preference
Not everyone eats pork, and Fragrance recognises that. Their Chicken Bak Kwa offers a great alternative for those with dietary preferences. On the other hand, those who enjoy a spicy kick will appreciate the Chilli Bak Kwa, which balances heat with sweetness, making it a hit with anyone who loves bold flavours.
4. Save While Stocking Up
Bak Kwa has a decent shelf life if stored correctly, and it freezes well too. So if you’re thinking ahead or simply want to stash away a few packets for weekend snacking, this is the ideal opportunity. Buying at half price means you’re literally doubling the value of your money compared to usual rates.
Where and How to Get It
Fragrance has made this promotion widely accessible to everyone across Singapore. You can walk into any Fragrance outlet store and purchase the items directly – perfect for those who want to take a whiff before buying or enjoy an impulse snack on the go.
Alternatively, for added convenience, simply shop online at https://shop.fragrancebakkwa.com. With doorstep delivery and user-friendly browsing, this is the easiest way to take part in the promotion, especially if you’re planning to buy more than a few packets.
If you have questions about their products, store stock availability, or delivery, Fragrance can be contacted directly:
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Phone: 6257 8608
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WhatsApp: 8881 9608
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Email: Sales@fragrance.com.sg
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Customer Service Hours: Monday to Friday, 9am – 5pm
Tips to Maximise Your Fragrance Deal
– Go Early: Especially for in-store purchases. Popular outlets may run out of stock quickly during busy periods, particularly in the evenings and weekends.
– Order Online for Bulk Purchases: If you’re planning to gift or stock up, the online store makes this far more efficient. It also reduces the hassle of carrying heavy bags.
– Pair with Other Snacks: Fragrance’s stores also stock other complementary items – think traditional pastries, tidbits, and Chinese-style savouries. While you’re getting your Bak Kwa, you might find other classic snacks at equally good prices.
Great Timing for a Tasty Treat
Given that the promotion runs till 6 July 2025, this sale neatly coincides with the school holidays and summer break – a perfect time to organise picnics, family outings, or indoor movie nights. What better companion to those activities than thinly sliced, juicy, smoky Bak Kwa?
And with Singaporeans generally appreciating good value when they see it, this is the kind of offer that won’t go unnoticed for long. Stock levels, particularly for the chilli variant, might see spikes in demand as more foodies jump in to take advantage.
Conclusion: An Easy Yes for All Meat Lovers
In a nutshell, Fragrance’s Bak Kwa Special is not just a discount – it’s an invitation to indulge, celebrate, and save. Whether you’re a long-time fan of Bak Kwa or someone who’s just developing a taste for this iconic snack, this half-price offer is a great chance to explore the variety and taste Fragrance is known for.
There’s something both nostalgic and satisfying about biting into a fresh slice of well-marinated Bak Kwa, especially when you know you’ve only paid half the price. So don’t let this opportunity slide by – make your way to a Fragrance store or hop online, and take full advantage of this limited-time promotion.
Promotional/Event Details:
Date: Now till 6 July 2025
Time: Monday to Friday, 9am – 5pm (Customer Service Hours)
Venue: Any Fragrance outlet store or online at https://shop.fragrancebakkwa.com
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