Now till 5 October 2025: Metro Singapore X Shinsegae International K-Beauty & Fashion Promotion at Paragon Atrium

When it comes to shopping in Singapore, it is hard not to get excited about the many promotional events that pop up throughout the year. For anyone who has a keen interest in Korean beauty and fashion, there is one event happening right now that deserves some attention: the Metro Singapore X Shinsegae International promotion at Paragon Atrium. Running only for a limited period and ending on 5 October 2025, this event is a brilliant chance to explore some of Korea’s hottest beauty and lifestyle brands, while also enjoying exclusive perks and even the opportunity to win an incredible travel prize.

As shoppers in Singapore, they are often spoilt for choice with beauty counters and fashion boutiques scattered across town. However, events like this one bring a fresh energy because it is not just a regular sale—it’s a carefully curated showcase that blends K-style, K-beauty, and K-lifestyle all under one roof. That’s why this short but exciting promotion is worth highlighting, especially for those who love both fashion and great deals.

Why This Event Is Worth a Visit

Firstly, the collaboration between Metro Singapore and Shinsegae International is itself a highlight. Shinsegae is a well-known South Korean retail group that manages some of the most stylish and well-loved lifestyle brands in the region. By partnering with Metro, they are giving Singapore shoppers the rare opportunity to experience these brands up close without having to fly overseas.

Among the brands featured are Vidivici, known for its innovative skincare and makeup; Tomboy, a popular Korean fashion label that has been making waves internationally; JAJU, a lifestyle brand offering everything from homeware to everyday essentials; and VOV, another trusted name in cosmetics. With so many brands under one event, it almost feels like stepping into a mini department store dedicated solely to Korean trends.

For those who love to experiment with beauty products, there are also exclusive workshops being conducted by top Korean makeup artists. These sessions allow participants to learn about professional techniques, current trends, and how to enhance their own everyday makeup routines. It’s not every day that shoppers in Singapore get direct insights from Korean beauty experts, so this is something truly special.

Creative Experiences Beyond Shopping

Shopping at a promotional event is always enjoyable, but what makes this one stand out is the creative activities built into the programme. For instance, the collaboration with PHUNK Studio brings in a silkscreen experience that allows shoppers to get hands-on with art and design. This kind of interactive element adds more value because it goes beyond traditional retail therapy—it creates memorable moments.

When an event combines retail, beauty, lifestyle, and creative engagement, it transforms into a full experience rather than just a shopping trip. This is one of the main reasons why those who enjoy exploring unique pop-ups and events around Singapore should not miss out.

Attractive Perks for Shoppers

On top of the brands, workshops, and creative activities, Metro has lined up some very tempting perks for those who make a purchase during the event.

Win Business Class Tickets to Korea
Every shopper dreams of walking away with more than just bags of goodies, and this promotion makes that dream a possibility. By participating, there is the chance to win two business class tickets to Korea. Imagine combining the beauty and fashion shopping spree with the opportunity to actually travel to the home of K-beauty itself. That alone makes this promotion worth a visit.
Exclusive Cardmember Discounts
For Metro-UOB and UOB Lady’s Cardmembers, there is an extra layer of savings. With a minimum spend of $500, cardholders enjoy $50 off, giving them an added incentive to make larger purchases during the promotion.
Limited-Edition Gifts
Another bonus is the chance to receive a limited-edition pocket tote bag with a nett spend of $250. Practical and stylish, this kind of gift is not only useful but also a nice way to remember the event long after it has ended.

All these perks are designed to give more back to shoppers, making the experience even more rewarding.

Why This Deal Is Too Good to Miss

Events like the Metro X Shinsegae International promotion are not an everyday occurrence. They combine several things that Singaporeans value highly: great bargains, international brands, lifestyle activities, and rewards.

The fact that this event is taking place at Paragon Atrium, right in the heart of Orchard Road, makes it even more accessible. Shoppers can drop by after work, during the weekend, or even make a day out of it with friends. The central location ensures that it is convenient for those across the island.

But beyond convenience, what makes this deal particularly attractive is its limited timeframe. With the promotion ending on 5 October 2025, there are only a few days left to enjoy everything on offer. That urgency creates excitement because it pushes people to seize the opportunity while it lasts.

For those who are hesitant about whether to go, think about it this way: if one is already spending on beauty or fashion items, why not do so at an event where they also stand to win a major travel prize, enjoy discounts, and collect exclusive gifts? It is smart shopping at its best—getting more value for the same amount spent.

Final Thoughts

Singapore’s retail scene is always buzzing, but events like this stand out because they bring together the best of both worlds: shopping and experiences. By partnering with Shinsegae International, Metro has created a short but impactful showcase of Korean brands that appeals to both beauty enthusiasts and fashion lovers.

If they have always wanted to try the latest K-beauty products, refresh their wardrobe with trendy Korean pieces, or simply spend a fun day out in town, this event ticks all the boxes. And with the added perks of discounts, gifts, and the chance to win business class tickets to Korea, it becomes more than just another shopping trip—it becomes a rewarding adventure.

So, for those looking for something exciting to do in the next couple of days, head down to Paragon Atrium before 5 October 2025. Whether it’s to explore the brands, join the creative workshops, or simply soak in the K-style vibe, this is one event that is well worth the visit.

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