Now till 4 March 2026: Selleys Singapore: Collectible Blind Bags Promotion at FairPrice Xtra Hypermarkets

If you are a fan of fun collectibles or just love discovering exciting ways to make your shopping trips more rewarding, Selleys Singapore has just the treat for you. Their latest campaign is all about fun, surprises, and giving shoppers the chance to add a little charm to their everyday purchases. Happening now till 4 March 2026, this promotion is set across nine of the busiest FairPrice Xtra Hypermarkets, making it easy for everyone to join in and enjoy the rewards.

The mechanics of the campaign are simple but cleverly designed to keep you coming back for more. Shoppers who spend a minimum of $38 on Selleys products at any participating FairPrice Xtra Hypermarket can redeem one Selleys blind bag at the customer service counter. Each blind bag contains a mystery collectible from the Selleys Friends series, adding a playful element of surprise to your regular shopping routine.

For those who enjoy the thrill of completing collections, this promotion steps it up a notch. There are four unique Selleys Friends to collect, each with its own personality and charm. Once you’ve gathered all four, simply send a screenshot of your full collection via Instagram DM to @selleyssingapore, and you will receive a special Sumo keychain as a bonus reward. It’s a fun little twist that encourages collectors to engage, share, and showcase their efforts while enjoying an extra perk.

The appeal of this campaign goes beyond just the collectibles. For families, it’s an engaging activity that can turn a routine shopping trip into a mini adventure. Kids and adults alike can bond over the excitement of unwrapping blind bags and guessing which character might appear next. Even for casual shoppers, it adds a delightful incentive to explore Selleys products, try something new, and perhaps discover a favourite item along the way.

Participating FairPrice Xtra Hypermarkets have been carefully selected to cover a wide range of locations across Singapore. Whether you’re in the west, east, north, or central regions, there’s a store nearby where you can take part in this promotion. The participating outlets include Jurong Point, JEM, VivoCity, Parkway Parade, Kallang Wave Mall, NEX, AMK Hub, ESR BizPark @ Changi, and Hougang 1. This wide coverage ensures that fans from different parts of Singapore can conveniently join in without making an extra trip.

One of the best aspects of this promotion is how accessible it is. A minimum spend of $38 is relatively modest, and for regular shoppers who already purchase Selleys products, it’s an easy way to gain a little extra value. The addition of a collectible blind bag makes the experience feel like a reward for their loyalty. Meanwhile, collectors will appreciate the challenge of completing the set of four friends, which adds another layer of engagement.

It’s worth noting that blind bags have a unique charm because they keep the contents hidden. This element of surprise adds excitement to every purchase, as no one knows which Selleys Friend they’ll get next. For those who like a little thrill and the joy of anticipation, this aspect alone is reason enough to participate. Moreover, completing the set of four and receiving a special Sumo keychain as a bonus makes the reward even more satisfying. It’s a tangible symbol of your commitment and luck, which can be proudly displayed or kept as a keepsake.

Another reason to take part in this promotion is its social element. By sending in your full collection via Instagram DM, you not only claim your bonus but also get to interact with the brand online. In today’s digital world, such interactions are a fun way to stay connected with brands, share your excitement, and even inspire others to join the campaign. It turns a simple shopping reward into a shared experience with the wider Selleys Singapore community.

For bargain hunters, this promotion is also a gentle reminder that rewards don’t always have to come from extravagant spending. Sometimes, a thoughtful campaign like this turns everyday shopping into something enjoyable and collectible. While you are purchasing products you need, the chance to earn a blind bag and a limited-edition keychain feels like an unexpected treat. It’s a perfect example of how small promotions can bring big smiles.

Timing is crucial too. With the campaign running until 4 March 2026, there’s plenty of time to plan your visits, track your progress, and complete your collection. This flexibility makes it easier for those with busy schedules to participate without feeling rushed. Whether you choose to visit one of the hypermarkets weekly or focus on a single shopping trip to secure all four friends, the campaign accommodates different shopping habits.

Selleys Singapore has designed this promotion thoughtfully, ensuring it appeals to different types of shoppers. Casual shoppers benefit from the fun surprise and collectible element, families enjoy an interactive activity for kids, and dedicated collectors have the challenge of completing the set for the bonus reward. It’s a campaign that caters to multiple audiences while maintaining a focus on fun and engagement.

If you’re still considering whether to participate, think about it this way: you’re not just getting a small collectible with a purchase. You’re turning a routine shopping experience into a mini treasure hunt, creating moments of joy and anticipation along the way. It’s a reminder that sometimes the simplest campaigns – spending on products you already like and receiving a surprise in return – can provide the most memorable experiences.

With nine hypermarkets participating across Singapore, accessibility is not an issue. You don’t need to go out of your way to enjoy this promotion, and with a modest spending threshold of $38, it’s an opportunity that is both affordable and enjoyable. Plus, the thrill of unwrapping blind bags, completing the set of Selleys Friends, and receiving the exclusive Sumo keychain makes this more than just a promotion; it becomes a small adventure in everyday life.

So, whether you are a collector, a fan of fun surprises, or just someone looking to make the most out of your shopping trips, the Selleys Singapore blind bag promotion is worth checking out. Take a trip to your nearest FairPrice Xtra Hypermarket, explore their range of Selleys products, and start collecting. With the campaign running until 4 March 2026, there is ample time to enjoy the full experience and perhaps even make it a shared activity with friends or family.

Don’t miss this chance to combine shopping with a little fun, creativity, and excitement. The Selleys blind bag campaign proves that even simple promotions can bring joy, encourage engagement, and leave a lasting impression.

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Promotional/Event Details:

• Date: Now till 4 March 2026

• Time: Store opening hours

• Venue: Participating FairPrice Xtra Hypermarkets:

  • Jurong Point

  • JEM

  • VivoCity

  • Parkway Parade

  • Kallang Wave Mall

  • NEX

  • AMK Hub

  • ESR BizPark @ Changi

  • Hougang 1

Source: Selleys Singapore Facebook