When it comes to books, Singapore has always had a vibrant and supportive community of readers who enjoy celebrating both international and local writers. For those who frequent bookshops, Popular Bookstore has been a familiar name for decades. Beyond being a place to buy textbooks, stationery, and novels, Popular has also built a reputation as a strong supporter of authors and the reading culture in Singapore.
This year, Popular Bookstore has once again launched its Readers’ Choice Awards, an annual event that has been running successfully for 14 editions. From now till 31 October 2025, readers across Singapore can cast their votes for the books that moved them, inspired them, or simply brought them joy. By participating, readers also stand a chance to win exclusive rewards from Popular.
The Readers’ Choice Awards 2025 is not just another vote—it is a campaign designed to give recognition to authors and to showcase the impact that books continue to have in their lives. What makes this year’s edition more exciting is a revamp of the Chinese category. The awards are divided into four categories this year:
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English (Adult)
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English (Children)
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Chinese (Adult)
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Chinese (Children)
Altogether, 38 bestselling titles have been shortlisted, covering different genres and themes. This wide variety ensures that every type of reader will find something that resonates with them.
Why This Matters for Readers in Singapore
Reading is often a solitary activity, but events like the Readers’ Choice Awards remind them that they are part of a much larger community. By casting a vote, readers help to highlight the books that have truly made a difference. It is also a way to support local authors, many of whom depend on word-of-mouth and grassroots recognition to keep their work alive in a highly competitive industry.
Books are more than just printed pages; they shape perspectives, ignite imagination, and inspire action. When readers nominate their favourite titles, they are actively contributing to the growth of Singapore’s literary landscape. These awards amplify voices and stories that deserve to be heard.
What’s in It for the Voters?
Apart from the joy of supporting authors and stories they love, there is a practical perk attached to this campaign. Popular Bookstore has announced that 100 lucky voters will each walk away with $25 Popular Gift Vouchers as well as a 1-Year Popular Membership.
This means those who take a few minutes to vote online could not only celebrate their favourite books but also gain something valuable in return. The gift voucher can be used on a wide range of products in Popular stores, including books, stationery, gadgets, and even lifestyle items. Meanwhile, the membership provides exclusive discounts and benefits throughout the year, making it even easier to save on future purchases.
For avid readers, this is an excellent opportunity. The chance to enjoy discounts for an entire year, combined with a voucher to spend, makes voting more than just a symbolic gesture—it becomes a rewarding experience on multiple levels.
Why Should People Join This Giveaway Campaign?
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Support Local Authors and Stories – Many Singaporean authors are creating works that reflect the culture, struggles, and aspirations of their society. By voting, readers give them a platform to reach wider recognition.
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Be Part of a Larger Reading Movement – The Readers’ Choice Awards has always been about more than just books. It is about community. Joining means being part of a nationwide celebration of reading.
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Win Rewards That Add Value – With $25 Popular Gift Vouchers and a 1-Year Membership at stake for 100 lucky winners, the incentive is practical. Even if someone does not win, they still get the satisfaction of supporting their favourite authors.
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Discover New Books and Genres – The shortlist of 38 titles provides a great starting point for readers to discover books they may not have otherwise picked up.
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Easy to Participate – Voting is quick and can be done online at https://rca.popular.com.sg/.
A Celebration of Reading Culture
What stands out about this event is the emphasis on celebration rather than competition. While there are categories and winners, the heart of the Readers’ Choice Awards lies in recognising the stories that have touched people’s lives. It is an opportunity for readers to reflect on the books that mattered most to them in the past year and to give thanks in the form of a vote.
For those who love attending book fairs, signings, and other literary events, this campaign serves as another touchpoint in Singapore’s thriving book culture. It reminds readers that their voices matter, and that their choices have the power to influence trends in the publishing industry.
How to Take Part
The process is simple:
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Visit the official Readers’ Choice Awards page at https://rca.popular.com.sg/
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Select the books that inspired, entertained, or moved you the most.
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Choose your top three favourites.
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Submit your vote before 31 October 2025.
It only takes a few minutes, yet the impact can last far beyond the campaign period.
Why You Shouldn’t Miss It
Opportunities to contribute to a larger cultural conversation while gaining something in return are rare. This campaign combines the joy of reading, the pride of supporting authors, and the chance to walk away with vouchers and membership perks. For families, it can also be an engaging way to introduce children to the importance of voting and participating in community-driven events.
For those who already shop regularly at Popular, the membership alone is a huge advantage, offering year-round savings. For others who are still exploring their reading journey, this campaign opens doors to discovering new titles and genres.
In short, it is not just a voting exercise—it is a way to celebrate storytelling, champion creativity, and embrace the habit of reading as part of everyday life.
Promotional/Event Details:
Date: Now till 31 October 2025
Time: All day (Online voting)
Venue: https://rca.popular.com.sg/
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