Parents, grandparents and anyone shopping for young children will know just how quickly favourite storybook characters can capture a child’s imagination. Whether it is the cheerful adventures of Peppa Pig, the engaging learning style of Ms Rachel, or the timeless tales of Peter Rabbit, these beloved characters have become household favourites for families across Singapore.
If there has been a plan to refresh the little one’s bookshelf or surprise them with something educational and entertaining, now is an excellent time to do it. POPULAR Bookstore Singapore has launched its My Favourite Character Promotion, giving shoppers the opportunity to enjoy 20% OFF when purchasing any two or more selected character books and puzzles.
Running from now till 31 July 2026, this promotion is available across all POPULAR Bookstores in Singapore as well as through their online store, making it convenient for everyone to enjoy these savings.
For families who enjoy finding worthwhile educational bargains, this promotion is certainly one worth checking out before stocks disappear.
One thing parents often discover is that children are much more willing to read when the stories feature characters they already love. Familiar faces instantly create excitement, encouraging children to spend more time reading rather than looking at digital screens.
POPULAR has brought together several of today’s most popular children’s favourites in one promotion. From interactive learning books to colourful storybooks and engaging activity puzzles, there is something suitable for toddlers, preschoolers and early primary school children.
Among the featured characters are:
- Peppa Pig
- Ms Rachel
- Peter Rabbit
Each of these characters offers something different for children’s development.
Peppa Pig continues to entertain young readers with simple stories that encourage family values, friendship and imagination.
Ms Rachel has become incredibly popular among parents because of her focus on speech development, early learning and interactive communication. Many children already recognise her from educational videos, making these books an easy way to continue learning away from screens.
Peter Rabbit remains one of the world’s classic children’s characters. The beautifully illustrated stories introduce youngsters to traditional storytelling while encouraging reading habits from an early age.
Besides books, selected puzzles are also included in this promotion. Educational puzzles help children improve concentration, develop problem-solving skills and strengthen hand-eye coordination, all while having plenty of fun.
The best part about this campaign is its simple offer.
Instead of purchasing only one item, shoppers can mix and match any two or more participating books or puzzles to receive 20% OFF. This allows families to build a small collection while spending less overall.
Whether choosing two storybooks, two puzzles or combining both, the discount applies as long as the qualifying purchase is met.
This promotion is particularly useful for families with multiple children. Each child can choose a favourite character, allowing everyone to enjoy something new while still qualifying for the discount.
It is also an excellent opportunity for grandparents looking to purchase meaningful gifts that support learning and creativity.
Teachers, childcare centres and enrichment providers may also find value in stocking up on educational reading materials during this promotional period.
Another reason this promotion deserves attention is that educational books rarely go out of style.
Unlike many toys that may only hold a child’s interest briefly, books often become treasured favourites that children enjoy reading repeatedly. Interactive books encourage participation, while puzzles provide lasting entertainment that can be enjoyed again and again.
Building a small home library helps establish healthy reading habits from a young age. Many educators continue to emphasise that early exposure to books supports language development, creativity, confidence and communication skills.
Promotions like this make expanding a child’s collection much more affordable.
POPULAR has also made shopping incredibly convenient.
Customers who prefer browsing in person can visit any POPULAR Bookstore across Singapore to see the full range available.
Those who prefer shopping from home can simply order online through their official promotional page. This is especially helpful for busy parents who may not have time to visit a physical outlet.
Shopping online also allows customers to browse the available titles comfortably before making their selections.
One important thing to note is that POPULAR has mentioned these items are selling out fast.
Popular characters naturally attract plenty of attention, especially when discounts are available. Certain books, activity packs or puzzles may become unavailable before the promotion officially ends if stocks are exhausted.
Rather than waiting until the final few days of July, shoppers may wish to browse the collection earlier for the widest selection.
This promotion also comes at a perfect time for families preparing activities during the school holidays or looking for educational entertainment over weekends.
Books remain one of the most valuable purchases for children because they continue providing enjoyment long after they are bought. Reading together also creates meaningful bonding moments between parents and children, while puzzles encourage teamwork and patience.
For families looking to balance learning and play, these character collections deliver both.
If there has been a plan to introduce a child to reading, replace worn-out favourites or simply reward them with something educational, this promotion offers excellent value.
The 20% discount becomes even more worthwhile when purchasing multiple titles, allowing families to stretch their shopping budget further.
With favourites like Peppa Pig, Ms Rachel and Peter Rabbit included, there is every reason to expect many of the most popular items to disappear quickly.
Anyone interested should not wait too long before visiting their nearest POPULAR outlet or browsing online.
For more information or to start shopping, visit:
https://popular.com.sg/…/jul-26-my-favourite-character…
Original source:
https://www.facebook.com/100064596343806/posts/1445527844277080/?rdid=0bt4JuKBhtNMbOJo#
Whether shopping for a birthday gift, preparing for the next school term or simply encouraging children to spend more time reading, this promotion offers a wonderful opportunity to save while investing in educational resources that children will genuinely enjoy. With attractive savings, beloved characters and a wide selection available both in-store and online, it is certainly a worthwhile promotion for families across Singapore before the offer ends on 31 July 2026.
Promotional/Event Details:
Date: Now till 31 July 2026
Time: During normal operating hours of each POPULAR Bookstore and online, while stocks last
Venue: All POPULAR Bookstores across Singapore and Online
Promotion:
- Mix & Match any 2 or more participating children’s books and puzzles
- Enjoy 20% OFF
- Featuring popular characters including Peppa Pig, Ms Rachel and Peter Rabbit
- Available while stocks last
Shop Online:
https://popular.com.sg/…/jul-26-my-favourite-character…
Source:
https://www.facebook.com/100064596343806/posts/
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