If there’s one thing that never goes out of style, it’s the joy of reading. In a world increasingly dominated by screens and digital distractions, a good book still holds its timeless magic. And for those in Singapore who’ve been meaning to replenish their personal libraries or find the perfect story for their kids, Popular Bookstore Singapore has rolled out something worth bookmarking. Their ongoing Books & Brew online promotion is not just another book sale—it’s an invitation to rediscover stories, save money, and enjoy a little coffee-inspired reward along the way.
Running now till 31 July 2025, this is an exclusively online sale campaign hosted on their website popular.com.sg. With a curated mix of thrillers, children’s favourites, and general English reads on offer, there’s something for every reader. And to top it off, customers who spend a minimum of $50 on English and Chinese books will receive a complimentary coffee mug—a little nod to the quiet moments readers cherish with a good brew and a gripping chapter.
So what exactly makes this promotion stand out, and why should book lovers and parents alike pay attention? Let’s take a closer look.
A Reading Campaign with Thoughtful Curations
Unlike traditional blanket discounts, the Books & Brew sale is crafted with themes and categories in mind. For instance, one of the spotlighted titles is Omniscient Reader’s Viewpoint—a top recommendation for thriller and fantasy lovers. With its immersive world-building and intense pace, it’s the kind of read that could keep someone up all night flipping pages. This alone is enough to get fans of K-dramas and webtoons excited, especially those who enjoy action-packed stories.
Then there’s the Kid’s Choice promotion, a major highlight for families. If someone’s raising a young reader or hunting for gifts that spark imagination, this part of the sale delivers real value. Shoppers who purchase two or more children’s books will enjoy 40% off the total. The range includes favourites such as Bluey, the Aussie blue heeler pup beloved by preschoolers, and dinosaur-themed storybooks that continue to fascinate generations.
What makes this more than just another kids’ discount is the way it’s designed to encourage quantity while remaining affordable. It’s a clever move from Popular Bookstore: supporting families who want to encourage regular reading without straining their wallets.
Why Should They Go and Enjoy This Deal?
1. Value That Adds Up
This isn’t just a token discount. The 40% off kids’ books offer can bring significant savings, particularly for parents who want to buy a selection of educational, imaginative, and entertaining reads. And considering that children’s books can quickly add up in price, this promotion provides genuine value.
Likewise, spending $50 to qualify for a free coffee mug might not seem like much at first glance—but for avid readers, that’s the cost of just a handful of good books. So if someone was already planning a book-buying spree, the freebie makes it even more rewarding. Think of it as Popular’s way of saying, “Thanks for supporting books and stories.”
2. Convenient Online Shopping
The promotion is entirely online via https://popular.com.sg/collections/books-brew, which means it eliminates the need to queue in-store or face out-of-stock issues. Everything’s available from the comfort of home, which is especially useful for busy working adults or parents juggling household responsibilities.
3. Timely for the Mid-Year Reading Refresh
The timing couldn’t be better. July is a transitional period—schools are in mid-term, National Day celebrations are coming up, and many Singaporeans use this period to take short breaks or travel. It’s also a season when people tend to recalibrate, set new goals, and invest in quiet time. And what better way to do that than with a new book (or five)? Whether it’s something educational, escapist, or child-friendly, this promotion ticks all the boxes for personal enrichment.
4. A Nudge Toward Bilingual Reading
With the deal covering both English and Chinese books, it’s also a great incentive for bilingual households or those trying to help their children become more proficient in Mandarin. Popular Bookstore has always been a reliable source for dual-language titles, and this promotion underscores that legacy.
5. The Power of Physical Books
In the digital age, physical books offer something screen-based reading never fully replicates—tactile comfort, reduced eye strain, and a deeper connection to the content. This promotion reminds people that the pleasure of turning pages, annotating in the margins, and showcasing favourite titles on shelves is still very much alive.
6. A Mug with a Purpose
And finally, let’s not overlook the coffee mug. It’s not just a novelty item. It represents the ritual of pairing literature with leisure. Whether someone enjoys coffee, tea, or hot chocolate, the mug becomes a companion to those quiet reading hours—a small yet thoughtful reward that brings utility and charm.
Who Shouldn’t Miss This?
-
Parents: Trying to restock the bookshelf before school resumes? This is a wallet-friendly time to do so.
-
Teachers & Tutors: Building a small classroom library or looking for engaging reading material? Now’s the time to buy in bulk.
-
Young Adults: Into manga, light novels, or thrillers? The English titles on offer cater to a wide age group.
-
Gift Givers: A stack of books always makes a memorable present—and the mug adds a personal touch.
This is not just a book sale. It’s an opportunity to spark curiosity, foster imagination, and support local book retail in a meaningful way.
Ready to Stock Up?
Those keen to explore the full collection can shop directly at this link: https://popular.com.sg/collections/books-brew. Take advantage of this opportunity before 31 July 2025 to enjoy savings, discover great reads, and receive a thoughtful freebie.
In a fast-paced world, carving out time for stories is more essential than ever. And when that comes with value, variety, and a little reward? All the better.
Promotional/Event Details:
Date: Now till 31 July 2025
Time: 24 Hours (Online Only)
Venue: https://popular.com.sg/collections/books-brew
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.