If you’ve been hunting for a reason to add a few more books to your collection, here’s one that’s hard to resist. Pick A Book Asia, formerly known as Experal Bookstore, is running an exclusive promotion for SAFRA members, offering up to 20% off on selected titles and 10% off storewide with no minimum spend. For book lovers in Singapore, this is a fantastic opportunity to explore a wide range of genres and bring home some of the latest bestsellers without worrying about stretching your budget.
Pick A Book Asia has long been a haven for readers who crave engaging stories, insightful non-fiction, and even niche titles that are hard to find elsewhere. Their philosophy is simple: every reader deserves a story worth keeping. Whether you are into fiction, self-help, cookbooks, or children’s literature, there’s something here to spark your curiosity.
One of the highlights of this promotion is its accessibility. SAFRA members can enjoy a 10% discount across all items in the store without any minimum spend. This makes it perfect for those who want to grab a single title that’s been on their reading list for a while. Even better, selected titles come with an even larger 20% discount, meaning avid readers can save substantially if they’re eyeing multiple books or more popular releases.
What makes this deal particularly appealing is that it’s available entirely online. You can browse and shop from the comfort of your own home while still enjoying exclusive member perks. Pick A Book Asia has set up convenient stores on both Shopee and Lazada, giving you multiple options to shop and redeem your discounts. Here’s a breakdown of how you can claim these offers:
Shopee Store Options:
-
Shopee store no. 1 – https://shopee.sg/pickabookasia
-
10% off promo code: PICKSAF01
-
20% off promo code (selected titles only): PICK01S20
-
-
Shopee store no. 2 – https://shopee.sg/pickabookasia2ndstore
-
10% off promo code: PICKSAF02
-
20% off promo code (selected titles only): PICK02S20
-
Lazada Store:
-
https://www.lazada.sg/shop/pick-a-book-asia
-
10% off voucher link – click or scan QR code
-
20% off voucher link (selected titles only) – click or scan QR code
-
With this setup, readers can easily navigate between platforms, compare selections, and choose the platform that’s most convenient. For anyone who enjoys online shopping, having multiple portals also means more flexibility in stock availability and delivery options.
One key reason to jump on this promotion is that it’s SAFRA members’ exclusive. SAFRA membership comes with its perks, but this deal makes it tangible in a way that directly benefits avid readers. Imagine picking up a mix of your favourite contemporary novels, some insightful non-fiction, and perhaps a few titles you’ve been curious about – all at discounted prices. It’s a perfect excuse to invest in your personal library or even start a small gift stash for friends and family.
Another reason to act now is the limited availability. The 10% discount is valid for the first 2,000 redemptions per store, while the 20% discount is capped at 300 redemptions per store for selected titles. These caps make it clear that acting sooner rather than later will increase your chances of landing the books you want at the best possible price. For readers who like to plan ahead for the year, this is an ideal time to stock up on reading materials for 2026.
In addition to the savings, Pick A Book Asia’s selection ensures quality and variety. Their curation ranges from bestselling contemporary fiction to unique finds that you might not see in larger retail stores. Each title is handpicked to resonate with the needs of avid readers and those looking to broaden their literary horizons. From gripping thrillers to insightful guides on personal development, there’s a little something for every taste.
Navigating the promotion is also straightforward. Each Shopee and Lazada store has clear instructions on which codes to apply for the discount, ensuring that members can easily access their benefits without confusion. For anyone new to online shopping or digital promo codes, the simplicity of this system is a welcome feature. SAFRA members can also shop across multiple platforms, which means if a title runs out in one store, it might still be available in the other.
Moreover, this promotion aligns perfectly with the growing trend of supporting local and regional businesses. Pick A Book Asia has been a staple in Singapore’s book retail scene, and by participating in this sale, customers are not only enjoying discounts but are also supporting a business dedicated to cultivating a love for reading across the region. Every purchase helps them continue their mission of connecting readers with stories that matter.
While discounts are an obvious draw, there’s an added layer of value in discovering new titles. Often, when shopping for books, readers stick to familiar authors or genres. This promotion encourages exploration – a discounted price can be the perfect nudge to try a new genre or an unfamiliar author. Over time, these small choices expand your reading horizons and enrich your literary experience.
In terms of logistics, Pick A Book Asia has made sure that members can contact them easily for any inquiries. Their email, hello@pickabookasia.com, is available for support, ensuring a smooth and enjoyable shopping experience. This kind of accessibility is reassuring, especially for members making multiple or larger purchases.
However, it’s important to note the terms and conditions to make the most of this promotion:
-
Discounts apply only to the online stores listed above in Singapore.
-
10% storewide discount is limited to the first 2,000 redemptions per store, and 20% off is limited to 300 redemptions per store for selected titles.
-
Each promo code can be used once per store only.
-
Promotions cannot be combined with other store vouchers, discount cards, or privileges, though Shopee and Lazada platform vouchers and coins can still be applied.
With these conditions in mind, the key takeaway is that planning your purchase carefully will maximise your savings. Prioritising the titles you most want and acting quickly can ensure you benefit from both the 10% and 20% discounts before they reach their redemption limits.
In conclusion, Pick A Book Asia’s SAFRA members’ promotion is more than just a sale – it’s an invitation to dive into new stories, discover new authors, and expand your reading repertoire. For those who love books, there’s no better time to explore, shop, and enjoy exclusive savings. Whether you are building your home library, picking up gifts, or simply treating yourself to some leisurely reading, this promotion offers significant value, convenience, and a touch of excitement for the start of 2026.
So, SAFRA members, mark your calendars, prepare your wishlist, and head over to Pick A Book Asia’s Shopee or Lazada stores to take advantage of this limited-time promotion. With a wide selection of titles, easy online shopping, and exclusive member discounts, this is a deal that’s definitely worth your attention.
Promotional/Event Details:
-
Date: Now till 31 January 2026
-
Time: Online 24/7
-
Venue:
Shopee store no. 1 – https://shopee.sg/pickabookasia
Shopee store no. 2 – https://shopee.sg/pickabookasia2ndstore
Lazada – https://www.lazada.sg/shop/pick-a-book-asia
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.


