If there’s one thing that brings out the collector in all of us, it’s Transformers. Generations of fans have grown up with Optimus Prime, Megatron, Bumblebee, and the rest of the ever-evolving cast from Cybertron. Now, Hasbro Singapore is giving Transformers enthusiasts in Singapore something to be excited about — a new promotional event that’s bound to stir both nostalgia and excitement among fans and collectors alike.
Hasbro Singapore has kicked off the first wave of the Transformers: Age of the Primes series, and they’re marking this special launch with an exclusive, limited-time badge redemption campaign. These aren’t just any collectibles — they are stylish Acrylic Magnetic Character Badges that make the perfect keepsake or gift for fans, young and old. Even better, they’re available exclusively at Toys“R”Us Singapore, making this a must-visit destination for any true Transformers lover.
Why This Transformers Deal Deserves Attention
This promotion isn’t just another toy release — it’s a full-fledged collectors’ journey. The idea of releasing 13 unique badge designs across an extended campaign running now till 31 December 2026 means collectors have time to track and collect them all, which adds a layer of excitement and anticipation. These magnetic badges aren’t being sold — they’re redemption-only exclusives. That’s a huge incentive for those who thrive on limited-edition merchandise and pop culture memorabilia.
What makes these badges so special is the design and material. Acrylic gives them a crisp, high-quality finish, and the magnetic function makes them practical — they can be used on lockers, fridges, or even displayed on metallic boards at home or in the office. They’re the kind of accessory that subtly showcases fandom without being too flashy.
With a redemption mechanic requiring just $80 spent in a single receipt on the Age of the Primes range, it’s an accessible target — especially for families buying birthday gifts, collectors stocking up on new releases, or Transformers fans upgrading their collections. Every qualifying receipt lets shoppers redeem one badge, which means a steady stream of visits to Toys“R”Us throughout the campaign will reward the truly dedicated.
An Experience for All Ages
While this campaign is definitely targeted at fans of the Transformers franchise, it’s not limited by age. Transformers has seen many versions, from the original Generation 1 to modern reboots and the cinematic universe. So whether someone grew up in the ’80s, discovered Transformers in the 2000s, or is only now exploring it through newer films and toy lines, there’s something here for everyone.
Parents can introduce their children to the characters they loved in their youth, bonding over shared fandoms and perhaps beginning a new collecting tradition together. Children, in turn, are likely to enjoy the vibrant colours, intricate figures, and immersive storytelling that the Age of the Primes range promises.
Why It’s Worth the Visit to Toys“R”Us Singapore
Toys“R”Us has long been a staple name in the toy retail world, especially in Singapore, and promotions like this remind shoppers why they continue to stand out. This isn’t a campaign run online or via e-commerce — it’s happening in-store, which means it’s also about the physical retail experience. Going down to Toys“R”Us offers fans a hands-on opportunity to explore the Age of the Primes collection, get a closer look at the toys, and perhaps even talk to staff who are also fans themselves.
Singapore’s Toys“R”Us outlets are located in easily accessible malls, making it convenient to pop by after work or on a family outing. Plus, walking through aisles of toys offers its own brand of joy — and who knows, visitors might just stumble across more deals or exclusive launches while they’re there.
The Joy of Collecting Over Time
One of the more intriguing elements of this campaign is that it runs until the end of 2026. That gives collectors ample time to participate without rushing. It also hints at a phased release — possibly with new characters or badge designs becoming available at different intervals. This method creates a treasure hunt-like excitement, where every visit to the store might bring something new.
The decision to stretch this campaign out over several years is smart, and it encourages long-term engagement. It’s no longer just about one-off purchases, but rather about building a connection to the product range and the Transformers franchise.
A Boost for the Local Collectibles Scene
Singapore has a vibrant community of collectors and pop culture enthusiasts. Campaigns like this one by Hasbro Singapore help support that community by giving fans exclusive items that aren’t available anywhere else. These kinds of local exclusives add value to collections and often become highly sought-after among regional collectors.
There’s also potential for trading among fans — if someone gets duplicates or wants to complete their badge collection, meetups or community forums will likely spark up over the course of the campaign. It’s a great opportunity for people to engage, share, and connect over a shared passion for all things Transformers.
Final Thoughts: Don’t Miss Out on This
Whether someone is a long-time fan or just getting started with Transformers, this is one of those promotions worth jumping into. The badge redemption campaign taps into nostalgia, offers genuine value, and delivers high-quality collectibles that are both functional and fun. Add to that the joy of shopping at a trusted toy retailer like Toys“R”Us Singapore, and it’s easy to see why this is a bargain to get excited about.
So if anyone is heading to the mall or looking for a great gift idea, it’s worth stopping by Toys“R”Us, exploring the Age of the Primes collection, and getting started on what could become a rewarding journey of collecting all 13 limited-edition magnetic badges.
This campaign is one of those rare opportunities where fans can get more than just toys — they get to be part of a long-running celebration of one of pop culture’s most beloved franchises.
Promotional/Event Details:
Date: Now till 31 December 2026
Time: Follows Toys“R”Us Singapore operating hours
Venue: Participating Toys“R”Us stores across Singapore
Details: Spend $80 in a single receipt on the Transformers Age of the Primes range at Toys“R”Us Singapore to redeem one limited edition Acrylic Magnetic Character Badge. A total of 13 designs are available to collect throughout the campaign.
Source: Hasbro Singapore Facebook Post
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