There’s something deeply nostalgic and heartwarming about walking into TANGS. For many in Singapore, it’s not just a department store – it’s a symbol of local heritage, a cornerstone of Orchard Road retail, and a part of their growing-up memories. Now, TANGS is inviting everyone to relive that sense of home and belonging through their SG60 Celebration, a grand promotion in honour of 60 years of Singaporean roots, culture, and shopping excellence.
Running until 31 August 2025, this campaign offers more than just deals – it is an immersive experience where visitors can connect with homegrown brands, discover Singapore-inspired merchandise, and enjoy specially curated in-store activities that reflect the nation’s vibrant identity. Whether one is a long-time loyal customer or someone discovering TANGS for the first time, there is truly something memorable waiting.
Why TANGS’ SG60 Celebration Is Worth Visiting
1. A Legacy Worth Commemorating
Not many local establishments in Singapore can boast a legacy spanning six decades. TANGS has played a significant role in the retail landscape since the 1950s. For many, shopping at TANGS used to be a family affair – dressing up for weekend visits, browsing the various floors, and stopping by for a treat at the food counters. This SG60 campaign honours those memories while also showcasing how far Singapore retail has come.
It’s not just about nostalgia. This is an opportunity to support one of Singapore’s oldest department stores as it enters a new chapter. And in celebrating their 60th milestone, they are offering something tangible in return – exclusive SG60 deals and local treasures that reflect their appreciation.
2. Deals That Speak Singaporean
If there’s one thing Singaporeans love, it’s a good deal – especially when it’s tied to something uniquely local. TANGS’ SG60 promotion has been crafted to honour that national instinct for value and celebration. From now till the end of August, visitors can expect special promotions across categories – beauty, fashion, homeware, local snacks, heritage crafts and more.
What sets this promotion apart is its local focus. Expect to see promotions on brands that are proudly Singaporean – whether it’s heritage tea blends, artisanal snacks, traditional attire with a modern twist, or even souvenirs inspired by the cityscape.
It’s also the perfect chance to grab gifts or essentials ahead of National Day. Those looking for themed decor, limited-edition fashion, or even gifting items inspired by Singapore’s culture will find themselves spoilt for choice.
3. In-Store Experiences with a Local Touch
A visit to TANGS during this campaign isn’t just about shopping. It’s a cultural journey. Throughout the SG60 promotion period, various in-store activations will bring the spirit of Singapore to life. This includes pop-up exhibitions featuring local designers, tasting counters with homegrown food brands, and even themed photo spots where one can capture memories with family or friends.
Some events are interactive, offering visitors a chance to engage more deeply with the products and the people behind them. For instance, one might stumble upon a local artisan demonstrating their craft or join a sampling session showcasing the best of local delicacies. These moments add depth to the visit, turning a routine shopping trip into a meaningful celebration of local identity.
4. Reconnecting with Local Brands
TANGS has long supported local talent, and this campaign puts them centre stage. Whether it’s fashion labels that draw on Peranakan motifs or skincare brands using ingredients sourced from Southeast Asia, the SG60 celebration provides the perfect platform for smaller players to reach a wider audience.
Shopping here becomes more than a transaction – it becomes a vote of confidence in Singapore’s creative economy. With so many global brands around, it’s refreshing to rediscover local offerings that are equally, if not more, innovative and of high quality.
5. A Great Family Day Out
Another compelling reason to visit the SG60 event is that it offers something for everyone. Parents can shop, kids can enjoy the lively atmosphere or interactive displays, and grandparents might relish the nostalgic elements displayed across the store. With its central location along Orchard Road, it’s also easy to make TANGS a part of a bigger day out – maybe a stroll through the malls, a meal at a nearby eatery, or even just relaxing at a café after a satisfying shopping experience.
Plan Your Visit Before the Celebration Ends
The SG60 campaign is ongoing until 31 August 2025, which gives shoppers ample time to explore everything at their own pace. However, those who enjoy picking the best deals early or want to experience certain time-sensitive events may wish to plan their visit soon. It’s worth checking their social media channels or the official TANGS promotion page for updates on specific brand collaborations or event timings.
If there is one place that captures the blend of Singapore’s past, present, and future, it’s TANGS during SG60. The sense of familiarity, mixed with the excitement of new offerings, creates a truly enriching retail experience.
Moreover, by participating in this celebration, shoppers are doing more than enjoying discounts – they are supporting heritage, celebrating community, and reinforcing the importance of local culture in an increasingly globalised world.
Final Thoughts
Promotions come and go, but some carry a deeper meaning. The SG60 Celebration at TANGS is one such example. It reminds people of what makes Singapore special – its diversity, its resilience, and its people. So whether it’s about picking up a unique gift, exploring nostalgic memorabilia, or simply soaking in the atmosphere of a well-loved shopping haven, this is one promotion that deserves to be part of everyone’s calendar.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: Daily during regular store operating hours
Venue: TANGS at Tang Plaza, 310 Orchard Road, Singapore 238864
More Info: https://bit.ly/f_gtbh0107
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