Singaporeans who’ve grown up with the rich, buttery flavour of SCS Dairy products are in for a nostalgic treat this season. As part of their 120th anniversary celebration, SCS Dairy Singapore is giving their loyal fans a reason to stock up on their favourites with a charming new promotion that includes a free limited edition cooler bag—and even better, a fun chance to win a unique prize through their Snap & Win contest.
If there were ever a reason to make a beeline for the dairy section, this is it.
A Heritage Brand Celebrating 120 Years of Excellence
Established in 1905, SCS Dairy has long been a beloved brand in many Singaporean households. From their iconic butter blocks to shredded cheese and spreads, SCS has consistently maintained its reputation for quality and deliciousness. For generations, they’ve played a central role in everything from festive baking sessions to everyday breakfasts. Their familiar blue and white packaging evokes both a sense of nostalgia and reliability.
To mark their impressive 120-year milestone, SCS Dairy is rewarding shoppers with a campaign that is both meaningful and practical.
Spend and Redeem – It’s That Simple
The first part of this promotion is refreshingly straightforward: spend just $12 on any SCS products at participating stores and receive an exclusive 120th anniversary cooler bag. It’s a small but thoughtful way to commemorate the brand’s long-standing relationship with their customers.
The cooler bag itself is more than just a freebie—it’s a limited edition item that showcases the brand’s milestone in a practical format. Whether shoppers are planning a picnic at East Coast Park or simply want to keep their groceries fresh on the way home, this anniversary cooler bag is a handy addition to their daily life.
Given the quality of SCS products, spending $12 isn’t hard. A couple of blocks of butter or a combination of shredded cheese and spreadable butter could easily hit the mark. That means consumers aren’t being asked to go out of their way or spend excessively—just continue enjoying the products they already love and get rewarded in return.
Snap & Win – A Giveaway With a Creative Twist
But that’s not all. Alongside the spend-and-redeem offer is a chance to join the SCS Snap & Win contest, where participants can win a limited edition “Create Your Dazzle” kit.
While the brand hasn’t disclosed every detail about what this “Create Your Dazzle” kit contains, it’s clearly themed to encourage creativity and celebration. Whether it’s baking-related goodies or special edition items, this giveaway adds another layer of fun to the promotion.
To enter the contest, participants will need to take part in the Snap & Win challenge. Though SCS hasn’t laid out full mechanics in this teaser, it usually involves submitting a themed photo with their products or a creative snapshot featuring their 120th-anniversary visuals. These types of activities not only allow fans to engage with the brand, but also give them a platform to express their own connection with SCS over the years.
Why You Shouldn’t Miss This Deal
If you’re already a fan of SCS—and there are many who are—this promotion is a no-brainer. But even if you’re relatively new to the brand, there are several good reasons to consider jumping in now:
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Celebrate a National Favourite: Very few brands can say they’ve been around for 120 years. Supporting a homegrown staple as they mark such a significant milestone is a meaningful way to be part of Singapore’s culinary heritage.
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Practical Freebie: Unlike many giveaways, the cooler bag is actually useful. Whether used for groceries, day trips, or lunch packs, it’s a smart reward for a modest purchase.
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No Excessive Spending Required: The $12 minimum spend threshold is realistic and attainable, especially considering the regular pricing of SCS products. There’s no pressure to buy in bulk or stockpile.
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Creative Engagement: The Snap & Win contest encourages users to have fun and get creative. It’s an opportunity to showcase your photography skills or simply to get into the celebratory spirit.
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Limited Edition Items: Whether it’s the cooler bag or the Create Your Dazzle kit, limited edition merchandise always adds value for collectors and fans alike. They’re not just free items—they’re part of a special moment in the brand’s journey.
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Availability Islandwide: Though only available at selected stores, the fact that there are numerous participating outlets across Singapore makes it accessible for many residents.
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Perfect Timing: Running until the end of August 2025, this promotion gives shoppers plenty of time to plan their purchases. It also aligns well with the National Day season—making it an ideal moment to celebrate all things local.
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Stock Up on Essentials: Butter, cheese, and spreads are staples in most kitchens. This is a chance to replenish your supply while getting something extra in return.
Where to Find It
The promotion is available at selected stores around Singapore. While SCS has not published a complete list in the announcement, they have indicated that shoppers can swipe through their Facebook post to check participating outlets. Most major supermarkets, including NTUC FairPrice, Cold Storage, Sheng Siong, and Giant, typically stock SCS products, so there’s a good chance your usual go-to grocery spot is participating.
For more information and store listings, visit the official promotion post on their Facebook page here:
https://www.facebook.com/100064977122432/posts/1125525056290055/?rdid=HadCeH70l1B58epZ#
As with most giveaways and redemptions, it’s worth noting that stocks are limited. Once the cooler bags are gone, they’re gone—so it’s wise to make your purchase sooner rather than later. Terms and conditions apply, and participants are advised to check with the store for availability before making a special trip.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: During operating hours of participating stores
Venue: Selected supermarkets and grocery retailers across Singapore
Promotion Mechanics:
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Spend a minimum of $12 on any SCS products
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Redeem a limited edition 120th anniversary cooler bag (while stocks last)
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Participate in the “Snap & Win” contest to stand a chance to win a “Create Your Dazzle” kit
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