If there’s ever a great excuse to indulge in your favourite seafood delights, this is it. Fish & Co, a well-loved seafood restaurant in Singapore, is rolling out a generous promotion in honour of SAF Day, and it’s one that SAFRA and 11B cardholders will not want to miss. From now till 31 August 2025, eligible diners can enjoy a 20% discount on all takeaway orders from any participating Fish & Co outlet across Singapore. It’s their way of expressing gratitude to Singapore’s servicemen and women—those who play a vital role in safeguarding the nation.
This promotion not only offers value for money but is also the perfect opportunity to treat oneself or loved ones to a hearty seafood meal without the dine-in fuss. Whether you’re a full-time National Serviceman, a reservist, or someone working tirelessly behind the scenes in uniform, this offer is tailor-made to honour your contributions. And for those who love a good deal, this one is both meaningful and rewarding.
A Thoughtful Gesture to Celebrate SAF Day
SAF Day is more than just a date on the calendar—it’s a national reminder of the commitment, dedication, and hard work displayed by Singapore’s armed forces. By offering this promotion, Fish & Co acknowledges the time and energy put in by these individuals. It’s not a flashy parade or a loud celebration, but a genuine thank you in the form of a well-loved meal, offered at a very generous price.
The 20% discount might not sound groundbreaking at first glance, but when you consider the prices of seafood dishes and the sheer quality served at Fish & Co, the savings can be significant—especially for families or groups ordering multiple dishes. The gesture is sincere, and the discount, substantial.
Why Choose Fish & Co for Your Takeaway?
Fish & Co has long been a household name in Singapore, known for its vibrant maritime theme and its focus on serving seafood in a casual, relaxed environment. Their platters, fish and chips, and signature dishes are inspired by Mediterranean cuisine and always prepared with care and quality ingredients.
Even though the offer applies only to takeaway, that doesn’t diminish the experience one bit. With Singapore’s ever-evolving lifestyle, more people are embracing the convenience of takeaway meals—especially after a long day. Fish & Co’s packaging is designed to keep the food warm and fresh, making it an ideal solution for those who prefer to enjoy restaurant-quality meals in the comfort of home or the office.
So whether it’s a solo meal, a casual gathering with friends, or a family dinner, this deal makes Fish & Co a practical and delicious choice.
How to Redeem This Exclusive Promotion
The redemption process is straightforward. SAFRA members and 11B cardholders simply need to present their membership card when placing an order for takeaway at any participating Fish & Co location. No app downloads, no voucher codes—just a quick flash of the card and you’re set.
Here’s what you need to know before heading down:
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The promotion is valid every day of the week, from Monday through Sunday, until 31 August 2025.
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The discount applies only to takeaway orders, so dine-in customers won’t be eligible for this deal.
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The offer is not valid on public holidays or the eve of public holidays.
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It cannot be used in conjunction with other discounts, promotions, vouchers, or loyalty programmes.
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Do note that prevailing GST and service charges may apply depending on the order.
This means you’ll enjoy savings on all your takeaway favourites—whether it’s the classic New York Fish & Chips, the sizzling Seafood Platter for Two, or the comforting Grilled Peri-Peri White Fish. The options are plenty, and with 20% off, you can explore more of the menu without stretching your budget.
Ideal for Everyday Meals or Special Treats
If you’re working long shifts, serving in camps, or just prefer to avoid the hustle of restaurant queues, takeaway meals from Fish & Co can offer just the comfort you need. With this discount, you can enjoy premium seafood dishes for lunch or dinner while saving a little extra every time.
For families, it’s an excellent opportunity to have restaurant-quality meals at home without the added cost of service charges and dining out logistics. Just swing by your nearest Fish & Co outlet, place your takeaway order, and bring the joy of seafood home.
The Bigger Picture: Supporting Local Brands that Give Back
Fish & Co isn’t the only establishment in Singapore offering promotions to servicemen, but their consistent participation in SAF Day promotions over the years reflects their commitment to giving back. As consumers, supporting such businesses helps to foster a culture of mutual appreciation between brands and community.
And for SAFRA and 11B cardholders, these are the kinds of benefits that make the membership worthwhile. Not only do they enjoy exclusive offers like this, but they also become part of a network that recognises and celebrates service to the country in tangible ways.
If you’ve not used your SAFRA or 11B benefits recently, now’s the time to start. This Fish & Co promotion serves as a great reminder that your service is appreciated and acknowledged by more than just official commemorations—it’s felt and rewarded in everyday experiences too.
Conclusion
The SAF Day Promotion by Fish & Co is more than a simple discount—it’s a well-earned appreciation for those who have committed themselves to the nation’s safety and development. And with the rising costs of dining out, a solid 20% discount can go a long way.
It’s practical, it’s heartfelt, and it comes from one of Singapore’s most reliable seafood chains. If you or someone you know holds a SAFRA or 11B card, make it a point to enjoy this deal before 31 August 2025. Let them celebrate SAF Day not just with formality but with food that comforts and satisfies.
And with that, this takeaway offer isn’t just a meal—it’s a token of recognition wrapped in foil and flavour.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: Daily, Monday to Sunday (excluding public holidays and eves of public holidays)
Venue: All participating Fish & Co outlets across Singapore
Redemption Method: Flash a valid SAFRA or 11B card when placing a takeaway order in-store
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