In Singapore, it’s safe to say that EZ-Link cards are a part of daily life. Whether people are commuting to work, school, or heading out on a weekend adventure, they are most likely tapping their way across the island using their EZ-Link or SimplyGo cards. But what if a simple top-up could bring more than just the convenience of smooth travel?
That’s exactly what EZ-Link is offering in their latest promotion with the SimplyGo app. From now till 31 August 2025, anyone who tops up their EZ-Link card with $10 or more via the SimplyGo app will receive an entry into a giveaway – with a chance to win exclusive SimplyGo EZ-Link charms.
This promotion is especially exciting because it offers something tangible and collectible, making it more than just another app update or transaction-based campaign. Instead, it turns something routine—like topping up travel credit—into a rewarding and potentially lucky experience.
Why This Promotion Is Worth Your Time
Let’s be honest: topping up your EZ-Link card is something you’re probably doing already. It’s a necessity. So, the beauty of this campaign lies in the fact that people don’t need to go out of their way to participate. Simply top up as usual, but do it through the SimplyGo app—and just like that, they’ll be in the running for an exclusive prize.
The EZ-Link charms are not your average token. These collectibles are designed with commuters and enthusiasts in mind. They’re stylish, compact, and unique—perfect for personalising one’s daily commute. And let’s face it, there’s a certain joy in owning something that feels both functional and fun. For charm collectors, transit lovers, or those who just want a quirky keepsake to jazz up their bags or keychains, this is a sweet deal not to be missed.
Plus, those who switch from the EZ-Link app to the SimplyGo app enjoy bonus entries, which boosts their chances of scoring these charms. So, not only is the campaign inclusive of regular top-ups, it also encourages users to try a newer, more integrated app experience that might better suit their future commuting needs.
What Is SimplyGo?
If people haven’t yet made the switch to SimplyGo, now’s the perfect time. This app is more than just a platform for topping up—it offers an enhanced view of one’s transport spending, supports multiple payment modes, and allows for a smoother and more modern interface compared to traditional methods.
One of the major perks is that the SimplyGo app allows commuters to keep track of their transactions in real-time. They can also link multiple cards, which is useful for managing family members’ travel credits or overseeing different types of fare cards. On top of that, the app removes the need to queue at a physical top-up kiosk, saving both time and effort. Everything is at their fingertips—literally.
Why They Should Join In Now
While the promotion runs until 31 August 2025, it’s always smarter to get in early. The more $10 top-ups they make through SimplyGo, the more entries they receive. So, those who top up regularly already have a higher chance of being selected.
For anyone already planning their transport budget for the coming weeks or months, this is a smart opportunity. Instead of topping up ad-hoc, commuters can plan ahead, top up in multiples of $10, and accumulate entries in one go. Not only is it practical from a budgeting perspective, but it also maximises one’s chances of walking away with an exclusive SimplyGo EZ-Link charm.
Additionally, those who haven’t yet migrated from the original EZ-Link app to SimplyGo have even more incentive now. Bonus entries are up for grabs, and the switch is straightforward. This promotional twist might just be the push needed to modernise their commuting app setup.
A Simple Step-By-Step Guide to Participate
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Download or open the SimplyGo app – available on both iOS and Android devices.
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Top up a minimum of $10 to any EZ-Link card registered within the app.
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Each $10 top-up equals one entry into the charm giveaway.
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Switch from the EZ-Link app to SimplyGo (if applicable) to earn additional entries.
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Keep an eye on SimplyGo’s official Instagram page for charm previews, winner announcements, and further updates: EZ-Link Instagram
Of course, terms and conditions apply, so it’s always best to check the fine print directly via EZ-Link’s Facebook page:
EZ-Link Facebook Post for Promotion
Who Would Love This Deal?
This promotion is perfect for:
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Daily commuters who already use EZ-Link or SimplyGo for their MRT and bus rides.
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Collectors and fans of EZ-Link memorabilia, especially those with an eye for limited edition designs.
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Budget-conscious travellers who want more value from their usual top-ups.
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Students and working adults who want a little surprise to brighten up their routine.
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Families who top up multiple cards and can accumulate entries faster.
Make the Most of the Commute
Singapore’s public transport system is already efficient, but with this campaign, EZ-Link and SimplyGo are giving it an extra dash of fun. Adding collectibility and a lucky draw aspect into something as common as topping up a transport card is a creative way to reward loyalty while introducing new users to an improved app experience.
People often say, “small things make a big difference,” and this is a great example. It’s a small action—topping up by $10—but the reward can be meaningful, especially when the charm becomes a daily reminder of their journey and lucky draw success.
Moreover, campaigns like this encourage people to embrace digital tools that simplify their routines. Instead of relying on traditional top-up machines or outdated apps, they’re encouraged to explore SimplyGo’s features and conveniences—all while enjoying the chance to win something charmingly delightful.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: All-day (24/7 in-app)
Venue: SimplyGo Mobile App – available on App Store & Google Play
Promotion Source
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