August is a month of national pride, unity, and celebration—and for savvy shoppers and passionate creatives, it’s also a fantastic time to seek out inspiring bargains. If music is your heartbeat or content creation is your playground, then City Music Singapore has something exciting in store during this National Day season.
Introducing the SG60 Sale at City Music Singapore
To commemorate Singapore’s 60th birthday, City Music is turning up the volume with an enticing SG60 Sale that runs now till 31 August 2025. This month-long celebration includes special discounts on an eye-catching selection of red and white-themed equipment—yes, you read that right—gear that matches the iconic colours of the nation’s flag.
But this is not just a visual gimmick. It’s a thoughtful curation that brings together some of the best tools in the industry for musicians, audio engineers, content creators, DJs, vinyl lovers, and hobbyists. Whether someone is searching for a new electric guitar, a professional microphone setup, sleek lighting for their studio, or even just browsing for inspiration to fuel their next creative project, this SG60 Sale is worth exploring.
Browse the full collection here:
https://www.citymusic.com.sg/product-tag/sg60/
Why is This Promotion Worth Your Attention?
In Singapore, finding quality music and audio gear at a discount can be rare. Most gear comes at a premium, especially for those who are just starting their journey into the world of sound and production. This SG60 Sale is an opportunity for them to stretch their budget while investing in premium equipment.
Let’s break down some key reasons why this promotion deserves more than just a glance:
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A Celebration of Creativity
Red and white are more than colours—they represent the vibrancy and diversity of Singapore’s creative community. This sale honours that spirit, featuring equipment that caters to all kinds of creative expressions, from solo musicians to podcasters and small production teams.
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Diverse Product Line-up
City Music has gone beyond a typical discount bin. They’ve curated items with functionality and performance in mind. Expect to find gear from reputable international brands—ranging from digital audio interfaces, LED lighting kits, professional microphones, to musical instruments like guitars and keyboards.
This ensures that buyers are not just saving money, but also gaining access to tools that elevate their work, be it music recording, live streaming, or visual storytelling.
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Perfect for Home Studios and Content Creators
More Singaporeans than ever are building home studios and venturing into content creation, whether for social media, YouTube channels, or podcasts. City Music’s SG60 Sale offers many essentials tailored for these needs—USB microphones, audio interfaces, studio monitors, LED ring lights, and compact mixers—all at promotional prices.
This is the ideal time for hobbyists or semi-professionals to make upgrades or additions without breaking the bank.
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Encouragement for Beginners
Starting out in music or digital content can be overwhelming—not to mention expensive. This National Day campaign by City Music can encourage newcomers to take their first step. The deals make entry-level gear much more accessible, and the red-and-white theme adds a celebratory charm to the entire process.
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Support Local with Every Purchase
City Music has been part of Singapore’s music retail landscape since 1968. Buying from them is more than just a transaction—it supports a business that has helped nurture generations of local musicians and creators. Their consistent service, knowledge of gear, and after-sales support set them apart from many faceless online retailers.
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Online and In-Store Browsing Options
With the full SG60 Sale catalogue available online, buyers can explore the promotion at their own pace. For those who prefer a hands-on experience, visiting City Music’s studio-style showroom provides a tactile opportunity to test the gear before making any decisions.
Who Should Check Out This Sale?
This promotion isn’t limited to musicians alone. A wide spectrum of creative types will find value here, including:
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Musicians and Instrumentalists looking to upgrade their current setup or invest in a new instrument.
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Content Creators who need reliable mics, audio setups, or lighting solutions for vlogging, podcasting, or live streaming.
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Music Educators and Students preparing for school gigs or personal practice setups.
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Vinyl Collectors and DJs who want to refresh their systems with affordable and stylish new gear.
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Casual Hobbyists who simply enjoy experimenting with music or digital content.
Highlights from the SG60 Sale Line-Up
While stocks last, shoppers can expect deals on products such as:
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Audio-Technica Microphones – known for studio-quality sound clarity
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Zoom Audio Interfaces and Recorders – compact, powerful, and ideal for content capture
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Casio Keyboards and Digital Pianos – beginner-friendly yet powerful
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Line 6 Multi-Effects Processors – perfect for electric guitarists seeking versatile tones
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LED Lighting Solutions – enhance the visual aspect of any stream or shoot
All these and more are part of the red-and-white themed promotion, with carefully picked models designed to match the celebratory theme of National Day.
How to Make the Most of This Sale
The SG60 Sale is available both online and in-store until 31 August 2025, or while stocks last. That means planning early is key—especially if one has specific items in mind.
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Visit the SG60 Sale collection here: https://www.citymusic.com.sg/product-tag/sg60/
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Check the official Facebook post: https://www.facebook.com/100064704909544/posts/1182974873869332/
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Drop by the physical store if you’d like to see or try the products before buying.
For those who have been waiting for a good reason to start a home studio, upgrade their gig setup, or simply explore music tech for fun—this National Day promotion might just be the ideal trigger.
Whether it’s the elegant design of the gear, the connection to Singapore’s identity, or the sheer value on offer, City Music’s SG60 Sale has managed to mix function with local flavour. It’s not just about discounts—it’s about celebrating how music and creativity are part of the nation’s journey.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: While stocks last
Venue: Online at https://www.citymusic.com.sg/product-tag/sg60/ or visit City Music’s showroom in Singapore

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