There’s something wonderfully nostalgic about MILO – that familiar green packet, the comforting chocolate-malt taste, and the memories of recess breaks or post-training refreshments. Combine that with the iconic street-ready style of adidas, and Singapore shoppers are in for a unique, limited-time experience that celebrates the nation’s birthday in the most refreshing way possible.
From now till 31 August 2025, adidas has teamed up with MILO to launch an exclusive Singapore National Day collaboration that goes beyond fashion. This campaign blends national pride, family fun, irresistible merchandise, and exclusive member rewards into one unforgettable shopping experience.
For those who love a good deal and can’t resist a limited-edition collectible, this campaign is the perfect excuse to hit the stores.
Why this adidas x MILO Promotion is Worth Your Time
Let’s be honest – promotional campaigns come and go, but this collaboration between adidas and MILO offers a one-of-a-kind experience that doesn’t just revolve around fashion. It’s a multi-layered campaign with a clever mix of nostalgia, practical rewards, and experiential fun.
Here’s why this deal is worth checking out:
1. Life-Sized MILO Sachet Kit – Not Just a Gimmick
There’s no doubt that Singaporeans love a freebie, especially one that’s out of the ordinary. Be among the first 60 adiClub members to spend $150 or more on the adidas x MILO collection at participating outlets and walk away with an actual life-sized MILO 3-in-1 sachet kit, along with exclusive adidas x MILO merchandise.
It’s not only fun but collectible, especially for fans of quirky memorabilia. Think of it as a conversation piece, something you’d display rather than store away.
Participating outlets include:
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adidas Brand Centre Orchard
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adidas Marina Bay Sands
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adidas VivoCity Performance (Level 1)
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adidas Suntec City
Make sure to arrive early or shop soon, as this reward is limited to just 60 members per store, while stocks last. Terms and conditions apply, which can be found here.
2. Custom Tees for You and Your Little One
Matching outfits are no longer just a mother-daughter thing – it’s now part of the streetwear trend, and adidas is bringing this idea to life through the adidas x MILO Starter Pack Tees.
What makes it more special? These tees are available in sizes for both adults and children, making them perfect for twinning with your mini-me. Even better, there are custom-printing stations available at selected stores, allowing families to personalise their tees on the spot.
Made For You counters are available at:
It’s more than just a shopping spree – it’s an experience for families and loved ones to enjoy together. If you’re looking for a meaningful way to commemorate National Day 2025, this is a great way to make memories (and take lots of pictures).
3. adiClub Rewards: MILO Discount via FairPrice Online
Already an adiClub member? If not, this is the perfect time to join. Members can redeem 500 adiClub points in exchange for $6 off MILO products at FairPrice Online, with a minimum spend of $60.
This reward is limited to the first 600 members, so speed is key if you’re planning to stock up on MILO anyway. A treat for the pantry, plus a nice little saving – who would say no to that?
Redemption is available directly through the adidas app here. And as always, the full terms and conditions can be found here.
4. Celebrate SG60 in Style
This collaboration is also part of the bigger SG60 celebrations, which mark Singapore’s 60th year of independence. adidas and MILO have gone all out to make the experience inclusive, fun, and culturally relevant.
It’s not just a shopping event – it’s a celebration that taps into local culture and shared memories. Whether it’s the MILO van nostalgia or adidas’ signature performance apparel, this partnership gives people a chance to celebrate National Day with a meaningful mix of fashion, fun, and flavour.
From quirky freebies to family bonding opportunities, and even pantry savings, this campaign brings together so many elements of what Singaporeans love – value, identity, and a little something extra.
So, if you’re wondering whether it’s worth taking a detour to one of the participating adidas outlets or opening that adidas app, the answer is yes.
Tips to Make the Most of This Deal:
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Go Early: With only 60 sachet kits up for grabs per outlet, early birds will definitely catch the prize.
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Redeem Fast: Only 600 redemptions are available for the $6 FairPrice MILO voucher, so secure yours through the adidas app as soon as possible.
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Bring the Kids: Customised tee printing makes for a fun family outing, especially over the National Day weekend.
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Join adiClub: If you’re not yet a member, signing up is free and takes just a minute – and it’s the key to accessing all these perks.
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Capture the Moment: With the life-sized sachets and custom tees, it’s the perfect setup for memorable photos – don’t forget to share your SG60 moments online.
This isn’t just a simple sale – it’s a fully immersive, creative campaign that shows how big brands like adidas and MILO can come together to deliver something fresh and culturally rooted. It’s also a great chance for Singaporeans to celebrate their National Day with a twist – stylish, nostalgic, and with perks that extend even into your grocery list.
Don’t miss out – this adidas x MILO collaboration will only run till 31 August 2025.
Promotional/Event Details:
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Date: Now till 31 August 2025
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Time: Store operating hours (varies by outlet)
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Venue:
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