Now till 31 August 2024: adidas Singapore “Rep Your Hood” Collection Launch – Celebrate SG60 with Custom Neighbourhood Tees

Singapore is turning 60 this year, and there’s no better way to join the celebration than by showing some love for your local neighbourhood – quite literally. adidas has just unveiled its latest “Rep Your Hood” collection in honour of SG60, and it’s something that genuinely resonates with those who cherish their roots. It’s not just a fashion drop; it’s a statement of identity and pride, making this one of the more meaningful promotions happening across the island right now.

For those who’ve followed adidas’s “Rep Your Hood” range in the past, you’ll know it started as a creative homage to iconic spots across Singapore. But this year, they’ve taken things up several notches. The latest launch is bigger, bolder, and packed with personality, now covering 17 neighbourhoods – each tee telling a story about the quirks, character, and culture that define these corners of Singapore. Whether you’re from laid-back Punggol or the spirited streets of Little India, there’s a design that speaks to you.

At just $35 per tee, plus an optional $14 customisation for heat-press printing, this promotion feels more like an invitation to own a piece of Singapore than a regular sale. It’s about connecting people with where they come from, while doing it in style – and let’s face it, when it’s backed by adidas’s quality, you know you’re getting something that’ll last beyond the birthday celebrations.

What Makes the Collection Stand Out

This isn’t just another branded tee drop. Each design in the collection is carefully thought through, with visual elements that represent the history, heritage, and lifestyle of that area. This time, adidas has added six new neighbourhoods to the collection, bringing with them a fresh visual narrative that is as imaginative as it is rooted in local identity.

• Bukit Timah: Represented by a cheeky monkey swiping an adidas backpack – a fun nod to its jungle trails and wildlife.

• Chinatown: Celebrates its past with a symbolic bullock cart, honouring the hardworking spirit of early settlers.

• East Coast: Evokes memories of beachside leisure, cycling, and that unmistakable coastal breeze.

• Jalan Besar: Pays tribute to its legacy as a football hub and its enduring community bonds.

• Kampong Glam: Highlights the area’s beautiful shophouses and deep Malay cultural roots.

• Little India: As vibrant as the district itself, this design bursts with colour and energy.

Together with earlier favourites like Tampines, Yishun, and Jurong, the collection now offers 17 different designs to choose from – each one available via print-on-demand at select adidas outlets. You get to pick what matters most to you, and even better, customise it on the spot.

The Power of Wearing Your Story

One of the most compelling reasons to take advantage of this promotion is how personal it feels. In a world of mass production and fleeting trends, adidas has offered something refreshingly unique – a chance to wear your story on your chest, literally. Whether you’re gifting it to a friend who grew up in Bedok or wearing it to represent your own neighbourhood pride in Woodlands, there’s sentimental value stitched into every shirt.

And it’s not just about nostalgia or patriotism. This is also a fun and fresh way to show a slice of who you are. These shirts aren’t only visually striking; they’re also excellent conversation starters. Spot someone in a Sengkang tee, and you might strike up a conversation about the last kampung in Singapore. See someone in a Hougang print? You might be reminded of the early HDB days and the tight-knit communities they created.

Where to Buy and What to Expect

To get your hands on one of these unique tees, you’ll need to visit one of the select adidas stores offering the print-on-demand service. Head over to the Made For You counters at:

• adidas Brand Centre Orchard

• Marina Bay Sands

• VivoCity (Performance, Level 1)

These counters allow you to select your neighbourhood and even customise the design. The base price is $35, with an additional $14 if you opt for custom heat-press printing. It’s surprisingly affordable for something so bespoke.

If you’d rather skip the wait or live closer to other outlets, a curated selection is also available at these adidas stores:

• Bugis Junction

• Causeway Point

• ION Orchard

• Northpoint City

• Suntec City

• Waterway Point

• OG People’s Park

While these locations might not offer customisation, they still stock popular designs from the collection – so it’s worth stopping by if you’re already in the area.

Why This Deal is Worth It

There are a few solid reasons why this adidas promotion deserves your attention:

1. Meaningful Design – Each tee captures the soul of a Singaporean neighbourhood, making this more than just a fashion piece.

2. Affordable Customisation – For under $50, you can walk away with a uniquely customised item you won’t find on shelves elsewhere.

3. Locally Relevant – This is a collection created for Singapore, by a global brand that’s clearly taken time to understand local sentiment.

4. Great Gift Potential – It’s a thoughtful, wearable gift for friends or family who might be abroad or have moved to other parts of Singapore.

5. SG60 Collectible – Given that this year marks a milestone in Singapore’s history, these tees double as collector’s items.

6. Stylish and Comfortable – True to adidas’s reputation, these are well-made pieces that blend comfort with clean design.

As Singaporeans come together to celebrate six decades of nationhood, this campaign offers a light-hearted yet heartfelt way to join in. It’s celebratory without being flashy, meaningful without being overly sentimental, and stylish enough for daily wear.

If there’s ever a time to wear your pride, this is it.

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Promotional/Event Details:
Date: Now till 31 August 2024
Time: During outlet operating hours
Venue:

• adidas Brand Centre Orchard (Print-on-demand)

• Marina Bay Sands (Print-on-demand)

• VivoCity Performance Store, Level 1 (Print-on-demand)

• Bugis Junction

• Causeway Point

• ION Orchard

• Northpoint City

• Suntec City

• Waterway Point

• OG People’s Park