If you’re someone who loves indulging in delicious, Instagram-worthy beverages, then The Alley is a place you can’t miss. This international beverage chain is known for offering artisanal drinks that aren’t just about taste—they’re about the experience. With its skilled Deeristas crafting every cup with precision and using only the highest-quality ingredients, it’s no wonder The Alley has gained a loyal following worldwide.
But here’s the best part: The Alley is making their amazing beverages even more irresistible by offering a special promotion for SAFRA members and servicemen. Yes, you heard that right—SAFRA members and servicemen (with a valid 11B) can now enjoy a 5% discount off their total bill! This offer is available at all The Alley outlets, so whether you’re craving a signature milk tea or a refreshing fruity drink, you can get it at a better price.
Why Should You Go and Enjoy This Deal?
The Alley is already a popular choice for those who appreciate well-crafted beverages. From their signature Brown Sugar Deerioca to seasonal drinks that keep things fresh, The Alley doesn’t just serve a drink, they serve an experience. Every cup is freshly prepared, and the presentation is just as important as the taste. This isn’t your typical bubble tea shop—this is an experience that combines quality ingredients, aesthetic appeal, and unique flavours.
Now, imagine getting a discount while enjoying these top-tier drinks. For SAFRA members and servicemen, this deal makes it even easier to indulge in your favourite beverages without breaking the bank. Whether you’re planning a casual meet-up with friends or simply treating yourself to a quick pick-me-up, The Alley has something to suit every taste.
What’s more, the offer is valid at all outlets. So, if you’re near one of their many locations, it’s time to take advantage of this exclusive promotion. This 5% off total bill deal can be applied to any drink on the menu. From their classic milk teas to innovative seasonal specials, there’s no better time to explore their menu and try something new, all while saving a little extra.
A Look at The Alley’s Popular Menu Offerings
If you’ve never been to The Alley before, you might be wondering what to order. Here’s a quick peek at some of their signature offerings:
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Brown Sugar Deerioca Milk – This is perhaps one of their most famous drinks. With chewy, perfectly cooked tapioca pearls and a rich brown sugar syrup, it’s no surprise that this drink has a massive fan following.
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Fresh Fruit Teas – If you prefer something lighter and more refreshing, their fresh fruit teas are the perfect option. These beverages are packed with real fruit and offer a delightful balance of sweetness and tartness.
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Deerioca Milk Tea – The classic milk tea, but with a twist. Infused with chewy pearls, this drink combines the best of both worlds: smooth milk tea and the satisfying texture of tapioca pearls.
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Signature Teas and Seasonal Specials – The Alley is always keeping things interesting by rolling out seasonal specials. These limited-edition drinks are perfect for those who love to try new flavours and enjoy fresh, exciting concoctions.
The Fine Print: What You Need to Know
Of course, as with any promotion, there are a few terms and conditions you should keep in mind:
- The promotion is valid at all The Alley outlets, so no matter where you are, you can enjoy this discount.
- To redeem the offer, you must present a valid SAFRA Card or e-Card via the SAFRA mobile app, or your valid 11B in person at the time of ordering and payment. Without this proof of eligibility, the discount will not be applicable.
- The offer cannot be used in conjunction with payments made via ShopBack Pay, FavePay, GrabPay, Kai Kai, or Shopee Pay, so keep that in mind when choosing your payment method.
- It’s also important to note that this promotion cannot be combined with other discounts, loyalty programmes, or privileges. So if you’re already enjoying another promotion, this offer will not apply.
- Lastly, The Alley reserves the right to amend or withdraw the terms and conditions without prior notice, so be sure to check for any updates before heading over.
Why This Deal is Worth It
Why should you go and enjoy this deal? It’s simple: The Alley’s drinks are already a treat, and with a 5% discount, the experience becomes even sweeter. Whether you’re a regular or a first-timer, this offer provides a fantastic opportunity to savour some of the best bubble tea and artisanal beverages at a reduced price. Plus, if you’re a SAFRA member or a serviceman, it’s a little perk to show appreciation for your membership or service.
This deal is available until 30 September 2025, which gives you plenty of time to enjoy it. With a wide range of beverages to choose from and outlets all over Singapore, it’s easy to make The Alley your go-to spot for a satisfying drink. Whether you’re grabbing a quick drink on the go or sitting down to catch up with friends, The Alley offers something for everyone—and now, with a discount, it’s even more inviting.
So why not head over to your nearest The Alley outlet today and take advantage of this fantastic deal? With the variety of drinks available and the added bonus of a 5% discount, you’re in for a great time. Whether you’re treating yourself or grabbing a drink with friends, this promotion makes it all the more enjoyable.
Promotional/Event Details:
- Date: Now till 30 September 2025
- Time: During operating hours at all outlets
- Venue: All The Alley outlets in Singapore
- Promotion: 5% off total bill for SAFRA members and servicemen (with valid 11B)
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