In the heart of Singapore’s bustling retail scene, CapitaLand malls are rolling out something rather exciting for savvy shoppers. If one has been waiting for the perfect moment to indulge a little while also getting rewarded in return, then the Festival of Rewards might just be the event to look forward to. Running now until 30 September 2025, this campaign isn’t just another seasonal gimmick—it’s a real opportunity to enjoy significant perks simply by shopping smart.
Let’s break it down and explore why this promotion deserves attention.
Why This Promotion Matters
Singaporeans are no strangers to shopping—especially when it comes to picking up essentials, gifts, or treating themselves after a long week. But how often does shopping come with a direct reward? CapitaLand and ShopBack have partnered to offer an enticing combination: cashback, eCapitaVouchers, and exclusive promo codes, all integrated into a seamless, digital-first experience.
The Festival of Rewards essentially brings together three things shoppers already enjoy—convenience, spending flexibility, and savings—and bundles them into a single campaign. With up to $60 Cashback and eCapitaVouchers up for grabs, this is not just a rewards campaign. It’s a genuine incentive to turn everyday shopping into something a little more fruitful.
How the Festival Works
The process is refreshingly simple. To participate, shoppers must:
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Link their CapitaStar account to the ShopBack app.
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Use ShopBack Pay to make purchases at any participating CapitaLand mall.
Once that’s done, shoppers will automatically start unlocking rewards as they spend. For those unfamiliar, ShopBack Pay is ShopBack’s in-store payment option that allows users to make purchases while earning instant cashback—conveniently integrated with major cards and CapitaStar points.
Even better, the more one spends, the more they earn. This tiered reward system means that higher spending results in larger cashback and vouchers, making it ideal not just for the occasional buyer, but also those planning major purchases, festive shopping, or simply stocking up.
What Are eCapitaVouchers?
For the uninitiated, eCapitaVouchers are digital vouchers accepted at more than 3,200 participating retailers across CapitaLand malls. Whether it’s food, fashion, electronics or beauty, these vouchers offer immense flexibility. Instead of being locked into a particular brand or outlet, recipients can choose where to redeem, which makes them particularly valuable.
And here’s the best part: one doesn’t have to wait to accumulate massive spend before seeing returns. Even a moderate shopping spree can result in noticeable rewards.
Claiming Exclusive Promo Vouchers
Besides cashback and eCapitaVouchers, shoppers can also claim exclusive promo vouchers from participating stores through the ShopBack app. These vouchers, unique to the Festival of Rewards, are available for a limited time and often give additional discounts, freebies, or value-adds with certain purchases.
That means someone can stack savings—use a store voucher, earn cashback via ShopBack Pay, and accumulate CapitaStar STAR$® all in one go. It’s a triple-threat reward combo that makes a regular shopping trip exponentially more rewarding.
A Smart Shopping Experience
One of the key takeaways from this promotion is how digital integration is improving the shopping experience. By linking CapitaStar and ShopBack, shoppers no longer have to worry about multiple receipts, loyalty cards, or app juggling. Everything is managed within a single system, and rewards are tracked and updated in real-time.
This makes it much easier to track spending, stay aware of which rewards have been unlocked, and take full advantage of any available promo vouchers. For tech-savvy shoppers or those who already enjoy using cashback platforms, this campaign is incredibly intuitive.
Participating Malls
The campaign includes a variety of CapitaLand malls across Singapore, many of which are conveniently located in heartland districts or city centres. Whether someone’s favourite mall is Plaza Singapura, Junction 8, IMM, Tampines Mall, or Funan, they’re likely covered under this promotion. That level of accessibility means most Singaporeans won’t have to go far out of their way to benefit from the deal.
It’s also ideal for groups or families who frequent CapitaLand malls. A family shopping trip could easily accumulate the required spending levels to start unlocking the rewards, making it a natural fit for weekend outings, grocery runs, or school supply purchases.
Maximising This Deal
To truly make the most out of the Festival of Rewards, shoppers should:
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Plan ahead: Combine major purchases or gift shopping during this campaign window to hit the reward tiers quicker.
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Stay updated: Regularly check the ShopBack app for newly released store vouchers or surprise cashback campaigns.
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Use both platforms fully: Ensure that both ShopBack Pay and CapitaStar are linked and functional, so no points or vouchers are missed.
Also, don’t forget to keep an eye on limited-time offers within the campaign itself. Occasionally, participating stores might roll out flash deals exclusive to ShopBack Pay users.
Why Shoppers Shouldn’t Miss This
With the economy continually shifting and household expenses always on the radar, every dollar saved counts. But what makes the Festival of Rewards more than just a regular promotion is the sheer flexibility and multiplicity of the benefits involved. One is not just getting cashback—they’re also receiving vouchers that can be spent freely, along with the opportunity to stack additional promos.
And given that this all happens within a familiar shopping environment—one most people visit anyway—the barrier to entry is minimal. No complicated steps, no hidden conditions. Just smart spending made better with added perks.
For regular CapitaLand shoppers, this is a no-brainer. For those new to using ShopBack or CapitaStar, it’s an ideal introduction to two of Singapore’s most rewarding shopping platforms.
There’s something fulfilling about being rewarded just for doing what many already enjoy—shopping, dining, and exploring their favourite malls. The Festival of Rewards makes that experience a little brighter, and certainly a lot more rewarding.
So the next time someone’s heading to the mall, they might as well link up, pay smart, and walk away with a little something extra in their digital wallet.
For more details, visit: bit.ly/FestivalofRewards
Promotional/Event Details:
Date: Now till 30 September 2025
Time: During mall operating hours
Venue: Participating CapitaLand Malls islandwide
More Info: https://bit.ly/FestivalofRewards
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