Looking for a simple way to turn your next grocery shopping trip into a chance to win something extra? Meiji Seika Singapore is giving shoppers another reason to pick up their favourite Meiji confectionery, with a special Choose Your Prize Promotion running at Sheng Siong stores across Singapore.
From now until 30 November 2026, shoppers who spend at least $15 in a single receipt on Meiji confectionery at any Sheng Siong outlet can take part in the promotion and stand a chance to win attractive prizes.
What makes this promotion worth checking out is that there is no need to make a separate trip to a special event venue. If Meiji confectionery is already on your grocery list, the promotion gives you an opportunity to combine your regular shopping with a little bit of excitement. Simply shop for the qualifying products, keep the receipt and submit an entry by SMS.
How Does the Meiji x Sheng Siong Promotion Work?
The idea behind the promotion is fairly straightforward. Shoppers need to spend a minimum of $15 on Meiji confectionery in a single receipt at any Sheng Siong store during the promotional period.
The important part is the phrase “single receipt”. The $15 minimum needs to be met in one qualifying purchase, rather than combining several separate receipts from different shopping trips. So, if Meiji products are part of your usual grocery run, it may be worth planning your purchases together so that the qualifying amount is reached in one transaction.
Once the purchase has been made, shoppers can submit their entry through SMS.
The required format is:
MeijiSS <> Name <> Age <> Gender <> Tr number <> Choose your prize
An example provided for the promotion is:
MeijiSS Jun 40 F TR0000 3
This means shoppers will need to make sure their details are entered correctly when sending their SMS entry. A mistake in the required format could potentially cause problems with the entry, so it is a good idea to double-check everything before sending.
Entries can be submitted by SMS to 9010 2322.
Pick Your Prize
One of the more interesting parts of this campaign is the Choose Your Prize concept. Instead of simply entering a general lucky draw without knowing what to select, participants are asked to indicate their preferred prize choice when submitting their entry.
This gives the promotion an extra element of personal choice. When filling in the SMS, remember to include the prize number after the other required details.
For example, if your preferred choice is prize number 3, the entry would follow the format shown by Meiji Seika Singapore.
Of course, winning is still subject to the promotion’s terms and conditions, so shoppers should not treat the purchase as a guaranteed prize. Think of it as an added opportunity that comes along with buying products you may already want.
Why Should You Take Part?
For regular Meiji fans, this promotion is particularly easy to consider because the qualifying spend is tied to confectionery purchases rather than requiring an unrelated activity.
If you already enjoy Meiji sweets, biscuits or other confectionery products, spending $15 during your normal grocery shopping could give you the opportunity to participate without dramatically changing your routine.
It can also be useful for families. A $15 Meiji purchase can be shared among several members of the household, making it easier to reach the qualifying amount while stocking up on treats for home. Rather than buying something solely because of a competition, shoppers can look at the promotion as an extra benefit attached to a purchase they were already planning to make.
Another reason to keep an eye on this campaign is the long promotional period. The promotion runs until 30 November 2026, giving shoppers plenty of time to plan a qualifying purchase instead of rushing to participate at the last minute.
That said, it is always better not to leave an entry until the final day. Shoppers should allow enough time to check their receipt, prepare the SMS and submit their details correctly.
Make Your Sheng Siong Shopping Trip More Interesting
Grocery shopping is usually about getting household essentials, filling the fridge and picking up snacks for the week. Promotions like this can make an ordinary shopping trip a little more interesting.
If Meiji confectionery is already something you buy, check the available products at your nearest Sheng Siong and see whether your planned purchase can reach the $15 minimum spend. It is a much more sensible approach than buying unnecessary items simply to qualify.
For families with children, Meiji products may also be an easy addition to the weekly shopping list. For those buying snacks for the office, gatherings or upcoming occasions, reaching the qualifying amount may be even more practical.
The key is to shop normally and use the promotion as an opportunity rather than allowing the prize draw to dictate your spending.
Remember to Keep Your Receipt
One of the most important things after making a qualifying purchase is to keep the receipt. The receipt is your record of the transaction and may be important for verification, so do not throw it away immediately after sending the SMS.
Before submitting the entry, check that the purchase meets the $15 minimum spend on Meiji confectionery and that the transaction was made at a Sheng Siong outlet during the promotion period.
It is also worth reading the full terms and conditions before participating, particularly if you are unsure about qualifying products, entry requirements or prize arrangements.
For the complete promotional information, shoppers can visit:
https://bit.ly/ShengSiongxMeiji2026
When Will Winners Be Notified?
There is a little waiting involved after entering. According to the promotion details, winners will be notified by SMS within two weeks of the draw.
This means participants should keep an eye on their mobile phone after submitting their entry. It is also sensible to make sure the contact information and details provided in the entry are accurate.
Since this is a prize promotion rather than an instant-win campaign, there is no immediate result after sending the SMS. The excitement comes from waiting to see whether the entry has been selected.
A Small Purchase With a Chance of Something Extra
The Meiji x Sheng Siong Choose Your Prize Promotion is worth considering for shoppers who already buy Meiji confectionery and regularly visit Sheng Siong.
With a $15 minimum spend in a single receipt, the qualifying amount is relatively straightforward to work towards during a normal grocery trip. There is also no need to travel to a particular event venue because the promotion is available at any Sheng Siong store.
Most importantly, remember that this is a chance-based promotion, so there is no guarantee of winning. The best way to approach it is to purchase products that you genuinely want or need, then take advantage of the opportunity to enter.
With the promotion running until 30 November 2026, there is still time to plan a qualifying purchase, submit the SMS entry and choose your preferred prize.
If Meiji is already on your shopping list, why not make your next Sheng Siong grocery run a little more interesting?
Promotional/Event Details
Date: Now till 30 November 2026
Time: During participating Sheng Siong store operating hours
Venue: Any Sheng Siong outlet in Singapore
Minimum Spend: $15 on Meiji confectionery in a single receipt
Winner Notification: Winners will be notified by SMS within two weeks of the draw
Terms: Terms and conditions apply
Promotion Link: https://bit.ly/ShengSiongxMeiji2026
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