Now till 3 July 2025: Esso Singapore, SAF Day Celebration Fuel Discount Promotion, Islandwide at All Esso Stations

Finding ways to save on everyday expenses in Singapore can be a challenge, especially with fuel prices always on the rise. For those who rely on their vehicles for daily commutes or long trips around the island, fuel costs can quickly add up. That is why this limited-time promotion from Esso Singapore deserves every driver’s attention—particularly those who are part of the Singapore Armed Forces (SAF) community.

In celebration of SAF Day, Esso is extending an exclusive promotion as a token of appreciation to the men and women who have served, who are currently serving, and to the families who stand behind them. From now till 3 July 2025, 4pm, all Esso Smiles members can enjoy a 23% discount on Esso Synergy™ fuels, including petrol and diesel, at all Esso stations across Singapore.

This deal is not just generous—it’s practical and rewarding. For regular drivers, the cost of petrol or diesel is often one of the largest regular expenses. A 23% discount is not a figure to overlook. Whether filling up a compact car for daily city driving or a larger vehicle for private hire, this kind of fuel saving can equate to a significant reduction in monthly running costs.

But there’s more to the offer than just the numbers. Esso’s Synergy™ fuels are not standard petrol options. These specially formulated fuels are designed to improve fuel economy and offer better mileage compared to ordinary unadditised fuels. That means drivers not only spend less at the pump but also potentially go further on each tank.

So, why should people be excited about this? Simply put, it’s an ideal time to refuel smarter. Beyond the base savings, Esso Smiles members often get access to exclusive rewards, points accumulation, and seasonal deals. This promotion happens to be one of the highlights, especially because of the SAF Day tie-in which adds a meaningful layer of appreciation to the campaign.

For those who are not yet Smiles members, the process is quick and free. All it takes is a few taps through the Esso app, which can be downloaded from both iOS and Android app stores. Signing up opens up a world of additional fuel rewards, and members can start benefiting from this SAF Day discount almost immediately upon registration.

A key detail that stands out is the inclusivity of the offer. The promotion applies not only to classic Esso Smiles members but also to Private Hire, Taxi, Bus and Last Mile cardholders—covering a wide range of drivers across the transport sector. However, it’s worth noting that Fleet Card holders are excluded from this particular offer. Additionally, the discount is not stackable with other ongoing promotions, site discounts, or bank card offers, ensuring clarity and fairness in the application of this 23% rate.

The cap of 23% total discount is firm, based on the current pump prices. This means regardless of the method of payment or any other loyalty arrangement, the maximum benefit under this campaign remains the same, creating a level playing field for all eligible cardholders.

With just days left before the offer concludes on 3 July 2025 at 4pm, now is the time to take advantage of this deal. Whether planning a trip up north for the weekend, getting through the work week with multiple pickups and drop-offs, or just managing daily school runs, every dollar saved on fuel can make a difference.

What makes this promotion particularly appealing is the combination of generosity, convenience, and performance. Fuel is a necessity, not a luxury. That’s why this type of targeted, timely promotion stands out from the typical retail or lifestyle discounts people might scroll past online.

Moreover, the broader value lies in Esso’s consistent push towards rewarding their loyal customers through Smiles programme initiatives. The app itself also makes managing these rewards simple. Users can check fuel prices, locate stations, and keep track of loyalty points without hassle—perfect for busy Singaporeans constantly on the go.

SAF personnel and their families often operate on tight schedules, managing both work and home commitments. By extending an offer that directly reduces one of the core costs of mobility, Esso is helping alleviate the pressure and contributing to national appreciation in a very tangible way.

Even those who may not be directly connected to the SAF might find this a good moment to join the Smiles programme and start building their reward base for future promotions. With petrol prices being what they are, every bit of savings counts—and smarter driving choices often start at the fuel pump.

One often overlooked aspect is the impact of improved fuel mileage. Over time, better mileage translates to fewer visits to the station, which also equates to saved time and less environmental impact. Synergy™ fuels are designed with detergents and friction modifiers that help engines run cleaner and smoother. The long-term benefits here stretch beyond just this promotion.

Let’s not forget that Esso remains one of the most established fuel brands in Singapore, with a well-connected network of stations that makes it easy to access their fuels no matter where one is located on the island.

To sum up, this promotion is more than just a discount—it’s a chance for drivers in Singapore to honour a national occasion, enjoy real savings, and engage in smarter, more efficient motoring. Don’t wait till the last minute to fill up. Make full use of the savings before the campaign ends on 3 July 2025 at 4pm.

For full promotional details, refer directly to Esso Singapore’s post here.

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Promotional/Event Details:

• Date: Now till 3 July 2025

• Time: Until 4:00PM

• Venue: All Esso stations islandwide, Singapore