Chinese New Year in Singapore is never just about reunion dinners and red packets. It is also the season when supermarkets roll out some of their most attractive promotions, making everyday grocery shopping feel a little more festive and a lot more rewarding. This time, Sheng Siong Supermarket has teamed up with Mars Wrigley to introduce a promotion that combines sweet indulgence with a premium festive staple, and it is one that bargain hunters should not miss.
Running from now till 28 February 2026, this limited-time promotion rewards shoppers with a free can of Happy Family China Baby Abalone 425g, worth S$15.90, when they spend S$28 on participating Mars Wrigley products at Sheng Siong. For many households, abalone is a symbol of prosperity and abundance during Chinese New Year, yet it is also one of those items people hesitate to buy regularly due to its price. This promotion cleverly bridges that gap by allowing shoppers to earn a premium festive item simply by purchasing popular confectionery brands that are already well-loved by families in Singapore.
Mars Wrigley is a familiar name in most households. From chocolates shared during visiting sessions to sweet treats tucked into snack drawers for everyday enjoyment, these brands are already part of many people’s shopping lists. By tying a free abalone redemption to a realistic spending threshold, Sheng Siong makes this deal accessible rather than exclusive. A S$28 spend is achievable, especially when stocking up for festive gatherings, gifting, or even school and office snacks.
What makes this promotion particularly appealing is how it fits naturally into regular grocery runs. Sheng Siong is known for being a neighbourhood-friendly supermarket, conveniently located across Singapore. Many shoppers already visit Sheng Siong weekly for fresh produce, household essentials, and festive supplies. Adding participating Mars Wrigley products into the trolley does not require a major change in spending habits, yet it unlocks a tangible reward that feels generous and timely.
The inclusion of Happy Family China Baby Abalone adds a strong festive element to this promotion. Abalone is often associated with special occasions, symbolising wealth and good fortune. It is commonly served during reunion meals or gifted to relatives and friends as a gesture of goodwill. Receiving a can valued at nearly S$16 for free makes this promotion stand out, especially at a time when festive expenses can add up quickly. For families trying to manage budgets while still wanting to celebrate properly, this deal offers real value rather than just small discounts.
Another reason this promotion deserves attention is its extended validity. Running until the end of February 2026, shoppers have ample time to plan their purchases instead of rushing through a short redemption window. This is particularly helpful for those who prefer to spread out their festive spending or wait for the right time to stock up. It also allows families to take advantage of the deal more than once, depending on stock availability and household needs.
The promotion also encourages thoughtful shopping. Instead of buying items solely for the sake of hitting a spending target, shoppers can choose from Mars Wrigley products they genuinely enjoy or intend to share during festive visits. Chocolates and sweets remain popular gifts during Chinese New Year, especially for families with children or for casual visits where a light, cheerful gift is appropriate. This makes the promotion practical rather than wasteful.
Sheng Siong’s involvement further adds to the appeal. Known for competitive pricing and a wide product range, the supermarket has built a reputation for helping families stretch their dollar. Pairing this strength with a festive giveaway aligns well with their brand image. It reinforces the idea that good deals do not have to come at the expense of quality or tradition.
There is also an element of convenience worth highlighting. Unlike promotions that require complicated redemption steps or online submissions, this deal is straightforward. Spend S$28 on participating Mars Wrigley brands, and receive the free abalone while stocks last. This simplicity is refreshing, especially during the busy festive period when shoppers are already juggling long to-do lists.
For those hosting Chinese New Year gatherings, this promotion offers an easy way to enhance the festive spread without additional cost. The free abalone can be incorporated into dishes, served as part of a celebratory meal, or kept as a reserve for another special occasion. Even for smaller households, it provides flexibility and choice, adding value beyond the immediate shopping trip.
It is also worth noting that while the promotion is festive in nature, it extends beyond the main Chinese New Year period. This means shoppers who may have missed out during the peak festive rush still have a chance to enjoy the deal. It reflects thoughtful planning on Sheng Siong’s part, catering to different shopping habits and schedules.
Of course, as with many attractive promotions, stocks are limited. Those interested should consider planning their purchases earlier rather than later to avoid disappointment. Keeping an eye on participating Mars Wrigley products during regular Sheng Siong visits is a practical way to take advantage of this offer without making a special trip.
For more information and the original source of this promotion, shoppers can refer to the official Facebook post here:
https://www.facebook.com/story.php?story
In summary, this Sheng Siong and Mars Wrigley Chinese New Year promotion ticks many boxes. It is easy to participate in, offers genuine value, and blends seamlessly into everyday shopping routines. The free abalone adds a premium festive touch, while the spend requirement remains reasonable. For anyone looking to make their grocery budget work a little harder this festive season, this is a deal well worth enjoying.
Promotional/Event Details
Date: Now till 28 February 2026
Time: During Sheng Siong Supermarket operating hours
Venue: All participating Sheng Siong Supermarket outlets in Singapore
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