For those who love a good retail treasure hunt, there’s an exciting event happening right now that could just make your day. Shoppers in Singapore are in for a treat as BHG Singapore is currently hosting a crazy atrium sale at not one, but two popular venues — Velocity@Novena Square and Bukit Panjang Plaza. This limited-time promotion is running only until 27 April 2025, and if you’re someone who enjoys scoring a great deal, this is your cue to swing by before it’s all gone.
Whether you’re updating your wardrobe, looking for home essentials, beauty items or toys for the little ones, the BHG Atrium Sale is that one-stop shopping event that promises value without compromising on quality. They have slashed prices on a wide variety of items, and from what they’ve showcased so far, it’s clear they’re going all out to impress.
What’s So Special About This Atrium Sale?
BHG is known for offering a wide selection of well-loved brands across fashion, beauty, household items, kids’ toys, and more. With their latest atrium sales happening simultaneously at Velocity@Novena Square and Bukit Panjang Plaza, it’s the perfect time to grab items you’ve been eyeing — at prices you may not see again anytime soon.
What makes this sale extra enticing is the multi-category offering. It’s not a narrow sale focusing only on apparel or beauty — instead, they’re including a spectrum of categories so shoppers from all walks of life can find something they’ll love. Whether you’re a busy parent, a working professional, a beauty enthusiast, or someone furnishing a new space, there’s something waiting for you.
What Can You Expect to Find?
While full details on every product aren’t publicly listed online, visitors who have already checked out the sale report markdowns across several departments. Expect racks of discounted clothing, attractive offers on cosmetics, markdowns on kitchen and dining essentials, and even accessories for both men and women. There’s also likely to be a children’s corner — always a hit among families looking to refresh toys and kidswear at lower prices.
If past BHG sales are anything to go by, the markdowns can be quite significant, especially as they approach the final days of the sale. So whether you’re just browsing or hunting for specific items, chances are you’ll walk away with more than you planned — in the best way possible.
Why You Shouldn’t Miss It
1. Two Convenient Locations
They’ve made it easy for shoppers across different parts of Singapore by setting up at Velocity@Novena Square and Bukit Panjang Plaza. Whether you’re based in Central Singapore or in the Northwest, there’s a location convenient for you to drop by.
2. Limited Time Only
There’s something thrilling about shopping at a time-limited event. With the sale ending on 27 April 2025, there’s a bit of urgency — but that’s what makes it more exciting. It’s a now-or-never kind of event, ideal for those who enjoy the rush of finding great buys in a limited window.
3. Budget-Friendly Retail Therapy
Let’s face it, shopping can be therapeutic — especially when the prices are slashed and you know you’re walking away with a good deal. With inflation and rising costs around, sales like this one help stretch your dollar further. Whether you’re buying for yourself or looking to pick up a few gifts for friends and family, this is a good time to make your purchases.
4. Variety Under One Roof
BHG is a departmental store, and that means you’re not just shopping for one thing. You’ll find clothes, shoes, accessories, kitchenware, bedding, beauty products, and more — all in one convenient space. That means less hopping around the city and more focused shopping time.
Make a Day of It
If you’re heading to Velocity@Novena Square, you can plan a relaxing afternoon around it. With plenty of eateries and cafés around, you could turn this into a pleasant day out. Grab a friend or your partner and combine your bargain hunt with a lunch date.
Similarly, Bukit Panjang Plaza has all the conveniences and food choices you need. Plus, it’s a neighbourhood mall, so it’s less stressful than the city centre — ideal for those who prefer a quieter shopping atmosphere.
Pro Tips Before You Go
– Visit Earlier in the Day
Crowds tend to build up by mid-afternoon and evenings, especially during weekends. Try to visit earlier to browse in peace and get first dibs on popular items.
– Bring Along a Tote or Eco Bag
With multiple items at discounted prices, you’ll probably leave with more than you expected. Having an extra tote or foldable bag can help you manage your purchases better.
– Check for Additional Discounts
Sometimes, there are extra markdowns on the last few days of the sale, or you might get additional offers if you’re a BHG member. Keep an eye out or ask staff about any hidden promos.
– Plan for Transport
Both locations are easily accessible by MRT and buses. If you’re buying bulky items, consider arranging a Grab ride or bringing along someone to help carry your haul.
It’s Not Just About Shopping, It’s About Smart Spending
Events like this BHG Atrium Sale are a great reminder that shopping doesn’t have to be extravagant to be satisfying. It’s all about finding what you need (and maybe a few things you want) at prices that make you feel smart about how you spend.
In today’s economy, promotions like these help balance out the rising costs of living. And when a trusted brand like BHG puts on an event like this, shoppers can trust they’re getting good quality products at fair, discounted prices. That combination of reliability and affordability is rare — and that’s why it’s worth checking out.
So before 27 April comes and goes, consider making a trip to either venue. Whether you walk away with a cart full of home goods or just a handful of discounted beauty finds, chances are you’ll leave satisfied knowing you’ve shopped wisely.
Promotional/Event Details:
Date: Now till 27 April 2025
Time: Store opening to closing hours (check with respective malls)
Venue:
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Velocity@Novena Square, 238 Thomson Rd, Singapore 307683
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Bukit Panjang Plaza, 1 Jelebu Rd, Singapore 677743
Source: BHG Singapore Facebook Post
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