If there’s one thing Singaporeans never tire of, it’s a good giveaway – especially when it’s quirky, cute, and patriotic all in one go. Singtel has launched an irresistible promotion in celebration of SG60, and it’s sure to draw attention from anyone who enjoys unique collectables, especially those with a local twist.
Running from now till 26 August 2025, this charming campaign gives shoppers a delightful chance to walk away with a FREE SG60 Merlion Plush Blind Box worth $19.90. All you need to do is purchase a Singtel $15 Prepaid SIM (200GB 5G+) or make a minimum $20 top-up – and this can conveniently be done at any 7-Eleven or Cheers outlet islandwide. It’s a straightforward purchase with a worthwhile reward, especially for those who rely on prepaid mobile services or simply want to explore Singtel’s high-speed 5G+ experience.
Now, here’s the kicker that makes this more than just another freebie giveaway. The plushies aren’t just your standard Merlion-themed soft toys. Singtel has taken the iconic Merlion and reimagined it with a cheeky, cultural twist – a fun blind box series featuring five adorable Singapore-inspired designs: Durian, Chilli Crab, Curry Puff, Toast Bread, and Orchid. Each plush is lovingly crafted and uniquely styled to reflect Singapore’s vibrant culture, making them especially appealing not just to locals, but also to tourists and collectors.
For many, part of the excitement lies in the “blind box” concept itself. You don’t get to choose which plush design you receive – it’s a surprise every time. This mystery element adds a layer of anticipation and makes the process all the more enjoyable. With only limited stocks available, it turns collecting these plushies into a mini challenge that can easily become the talk of your group chat or office pantry.
So, why should one seriously consider heading down to grab this deal? First off, the value proposition is excellent. A prepaid SIM or a top-up is something many Singaporeans use regularly – especially students, tourists, gig workers, and even those who maintain a second SIM for work or travel. If you’re already planning to top up or try Singtel’s prepaid offerings, getting a cute $19.90 plush thrown in for free is a sweet bonus.
Second, the plushies themselves are surprisingly desirable. The design variety – from the uniquely pungent durian to the national pride of the orchid – resonates with both cultural pride and playful humour. For parents with kids, these can be lovely additions to a growing plushie collection. For adults, they make charming desktop or car companions, and even better gifts.
Third, the location and convenience make this promotion even more attractive. With hundreds of 7-Eleven and Cheers stores dotted across Singapore, grabbing a prepaid SIM or topping up your number is quick and simple. There’s no need to make a special trip or queue at a telco outlet – just pop into your neighbourhood convenience store, complete your transaction, and you’re on your way with a mystery Merlion plush in hand.
And let’s talk about the SG60 significance. Singapore’s 60th year of independence is an occasion worth commemorating. In recent years, we’ve seen more creative expressions of national pride beyond flags and parades – and this Singtel promotion taps beautifully into that trend. It’s a modern, playful, and accessible way for people of all ages to participate in SG60. These plushies serve not only as collector’s items but also as keepsakes that mark a significant milestone in the nation’s journey.
On a practical level, the prepaid SIM offer itself is pretty compelling. The Singtel $15 Prepaid SIM with 200GB of 5G+ data is an excellent short-term solution for anyone who wants lightning-fast mobile internet at an affordable cost. Whether you’re a tourist looking to stay connected, a local managing multiple data needs, or just someone curious about 5G+, this plan gives you tremendous value. The fact that you can access this offer and receive a collectable at no additional charge makes it an even smarter buy.
The minimum $20 top-up option also caters well to existing Singtel prepaid users. There’s no change to regular spending habits – just a generous reward added into the mix. And because the blind box is limited edition and exclusive to this campaign, it’s bound to be a talking point for months to come, especially among fans of Singapore-themed memorabilia.
For the collector types, this promotion has a built-in sense of urgency and excitement. With only five designs in total and the element of surprise in every box, it encourages repeated participation. You might just find yourself topping up more than once or grabbing a SIM card for a visiting friend just to try your luck at getting the plushie you haven’t collected yet.
While stock lasts – that’s the fine print to keep in mind. These plushies are limited and will likely run out before the promotion officially ends. Based on similar giveaways in the past, especially those involving blind boxes and collectables, stock depletes quickly once word spreads. So, it’s best not to delay if any of the designs have caught your eye.
This campaign also makes for a great gifting opportunity. Birthdays, National Day celebrations, welcome presents for visitors – these Merlion plushies have enough charm to delight people across ages. Whether you’re adding them to your own collection or planning to surprise someone, they make for memorable, locally-flavoured souvenirs.
To sum it up, Singtel’s SG60 Merlion Plush Blind Box promotion is more than just a freebie – it’s a thoughtful, creative, and engaging campaign that blends functional mobile service with national celebration and collectable joy. It’s smart marketing, yes, but also genuinely enjoyable for those who choose to take part. And with nothing more than a prepaid SIM purchase or top-up required, it’s a deal that offers real value and smiles in return.
So head to your nearest 7-Eleven or Cheers, explore Singtel’s prepaid options, and start building your SG60 plushie collection before stocks disappear. It’s an affordable way to enjoy a bit of fun while staying connected.
Promotional/Event Details:
Date: Now till 26 August 2025
Time: During operating hours of all participating 7-Eleven and Cheers outlets
Venue: All 7-Eleven and Cheers stores across Singapore
Promotion Mechanics:
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Get a FREE SG60 Merlion Plush Blind Box (worth $19.90)
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When you buy a Singtel $15 Prepaid SIM 200GB 5G+ or make a minimum $20 top-up
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While stocks last
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5 unique Merlion plush designs to collect (Durian, Chilli Crab, Curry Puff, Toast Bread & Orchid)
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Limited edition blind box collection
Source: Singtel Facebook Post

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