There’s something truly heartwarming about the nostalgia of Sanrio characters — be it Hello Kitty, My Melody, or any of their charming friends. For those in Singapore who adore a mix of tasty snacks and cute collectibles, 7-Eleven Singapore has brought out a limited-time promotion that’s bound to delight both collectors and biscuit lovers alike.
Running now until 26 August 2025, 7-Eleven is offering their exclusive Sanrio Characters Biscuits with Embroidery Badge packs at a promotional price of $4.80 each (usual price: $5.80). Each packet contains a tasty selection of biscuits and — here’s the best part — an adorable Sanrio-themed embroidery badge, making it both a snack and a delightful collectible. With 15 unique badge designs available, including one elusive mystery character, there’s a real thrill in not knowing which design will emerge next.
Why This Promotion Deserves Your Attention
In a world where promotions often feel repetitive or purely practical, this 7-Eleven offer stands out for its blend of nostalgia, collectibility, and value. If one grew up watching Sanrio characters or collecting Hello Kitty merchandise, this is a perfect chance to rekindle that childhood joy while treating oneself to something tasty and affordable. These are not just random biscuit packs — they’re part of a thoughtfully designed collector series that taps into Singapore’s ever-growing love for character merchandise and limited-edition releases.
The value goes beyond the $4.80 price tag. Think about it — for under five dollars, one gets a packet of delicious biscuits and an exclusive embroidery badge. These badges are not stickers or throwaway plastic toys; they’re fabric-based and designed for collectors. One could pin them on bags, jackets, or even display them on a board or frame. The mystery element adds another layer of excitement. Will it be Hello Kitty, Little Twin Stars, Pompompurin, or perhaps the secret badge no one has seen yet?
This format — snack plus surprise — has proven popular globally and works especially well in Singapore, where the collectible culture is thriving. Whether one is purchasing it for themselves, their kids, or as a cute gift for friends, there’s a sense of glee in opening each pack and discovering what’s inside.
Perfect for Gifting and Sharing
The design of this promotion makes it a thoughtful yet affordable gift idea. Have a friend who adores Sanrio? Surprise them with a few of these packs. Planning a themed birthday party for a child? These make brilliant party favours that offer both a treat and a keepsake. Since each badge is individually wrapped within the biscuit pack, it maintains that element of surprise even when shared.
Moreover, the design quality of these badges should not be underestimated. They aren’t just cartoon-printed patches. They’re embroidery badges, crafted with attention to detail, vibrant colours, and a texture that feels premium for the price paid. In fact, it wouldn’t be surprising if collectors try to acquire all 15 designs before the promotion ends.
Why Collectors Will Love This Deal
Collectors know the thrill of hunting for every piece in a limited-edition series. And this Sanrio campaign offers exactly that — 15 unique badges, with only one being the mystery design. For collectors, that mystery design becomes the coveted chase item. It could be something rare, seasonal, or even a crossover of characters, but one thing’s certain: it’s designed to draw in the determined few who want to complete their set.
Another reason collectors should pay attention is availability. These items are available only while stocks last, and not every 7-Eleven store may carry them in equal quantity. That means the rarity is not only in the badge design itself but also in the challenge of finding it across different outlets. Those who start collecting early stand a better chance of completing the set before demand surges in the final weeks of the promotion.
Supporting the Culture of Everyday Collectibles in Singapore
Singaporeans have always had an eye for unique, functional collectibles — whether it’s themed EZ-Link cards, capsule toys, or seasonal plushies. This Sanrio badge campaign is another wonderful addition to that trend. 7-Eleven Singapore, over the years, has embraced campaigns that blend food, fun, and fandom. From Doraemon stamps to Gudetama merchandise, they have long understood the appeal of exclusive items tied to iconic characters.
This Sanrio biscuit promotion doesn’t just cater to children. It touches the hearts of older fans who grew up in the 80s, 90s or early 2000s, when Hello Kitty and her friends were a staple part of many people’s childhoods. It’s a wholesome form of nostalgia that also fits right into today’s trend of personalising bags, jackets, and home spaces with cute and quirky pins or badges.
And for those who might not be die-hard collectors? The promotion still makes perfect sense. Think of it as a snack with a built-in surprise. The biscuits themselves make for a tasty midday treat or lunchbox snack, and the bonus embroidery badge is simply the icing on the cake. One could even trade badges with friends or family, making the experience social and interactive.
Availability and How to Get Them
These Sanrio Biscuit Packs are currently available at selected 7-Eleven outlets islandwide. Because stock varies by store, it’s wise to check at one’s nearest outlets sooner rather than later. Once they’re gone, they’re unlikely to be restocked due to the limited nature of the promotion.
Whether one wants just one or aims to get the full 15, now is the perfect time to visit 7-Eleven. With the school holidays, National Day events, and other celebrations coming up, having a fun snack-and-collect promotion like this adds a little extra joy to everyday shopping trips.
For those looking to explore the promotion further or share it with friends, more information can be found on 7-Eleven Singapore’s official Facebook page here.
Conclusion
In a time when value, collectibility, and joy are more cherished than ever, 7-Eleven Singapore’s Sanrio Biscuit with Embroidery Badge promotion ticks all the right boxes. It’s affordable, adorable, and exciting — a lovely blend of snack and surprise that appeals to fans young and old. Whether one is after the full collection or just wants to enjoy a small treat, this is one of those campaigns that will be talked about long after it ends.
Make it a point to drop by a 7-Eleven, pick up a pack (or two), and embrace the whimsical charm of Sanrio. After all, life is a little more delightful with a dash of cuteness and a handful of biscuits.
Promotional/Event Details:
Date: Now till 26 August 2025
Time: While stocks last
Venue: Participating 7-Eleven stores islandwide
More Info: 7-Eleven Singapore Facebook Post
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