There is something undeniably empowering about a good lipstick. Whether someone is heading to an important meeting, going out for dinner, or just wanting to add a touch of brightness to a regular day, the perfect lip colour can go a long way in lifting one’s mood. And this August, beauty enthusiasts in Singapore are in for a real treat at TANGS.
In celebration of International Lipstick Day, shu uemura is inviting shoppers to experience their latest launch — the all-new Kinu Rouge Cream — with a special in-store promotion that beauty lovers should not miss. From now till 25 August 2025, they can pop by TANGS at Tang Plaza, try out the new lipstick formula, and receive a complimentary mini lipstick (worth $33) with no purchase necessary. Yes, it’s that simple.
For those familiar with shu uemura’s reputation, they would know that this Japanese beauty brand is not one to compromise on quality. The newly released Kinu Rouge Cream promises 12-hour smudge-resistant wear, making it perfect for Singapore’s humid weather. It is designed for lasting comfort, meaning it won’t dry out the lips, and its creamy texture allows for smooth, effortless application. Think of it as a second skin for your lips — weightless yet striking.
But the star of the show is more than just a lipstick. What makes this campaign particularly appealing is the in-store experience. Visitors to TANGS can enjoy a complimentary lip touch-up by trained beauty consultants at Level 1 of TANGS at Tang Plaza. This is not only a chance to discover the product first-hand, but also a chance to receive expert advice on picking the right shade to match their skin tone, personality, or mood.
So, why should someone take the time to visit this event? For starters, it’s an easy opportunity to test out a premium product without any commitment. The beauty industry can be overwhelming — with thousands of lipsticks on the market, trying to choose the right one often ends in trial and error. This in-store experience removes the guesswork. It is interactive, guided, and ultimately tailored to each individual.
On top of that, the complimentary mini lipstick that comes with the trial is a reward in itself. Valued at $33, it’s an excellent chance to take home a slice of luxury without spending a cent. For beauty fans, this is a smart way to expand their collection. And for those new to the brand, this is an invitation to discover what makes shu uemura one of the most respected names in high-end beauty.
Beyond the makeup counter, this is a promotion that also appeals to anyone who simply enjoys a little bit of pampering. A lip touch-up may seem like a small gesture, but it can make all the difference on a busy day in town. Whether shoppers are grabbing lunch, running errands along Orchard Road, or just window shopping, a stop at TANGS could turn into a mini self-care session that leaves them looking and feeling more confident.
It’s also worth mentioning that TANGS itself is an iconic retail destination. Located right in the heart of Orchard, TANGS at Tang Plaza has long been a go-to for both locals and tourists. Their curated selection of beauty brands, fashion labels, and lifestyle offerings make it an ideal place to explore what’s trending. This particular promotion is another example of how they continue to create value and deliver engaging experiences for their shoppers.
There’s also a subtle but strong message behind this campaign — a celebration of self-expression. International Lipstick Day is more than just a retail event. It’s a reminder that makeup, for many, is a tool for empowerment. A good lipstick can make someone feel bold, fearless, and beautiful. And in today’s fast-paced world, taking a moment to do something nice for oneself, even something as simple as trying on a new shade, matters more than ever.
So, if anyone is planning to be in town between now and 25 August, it’s well worth pencilling in a visit to TANGS. The process is quick, the reward is generous, and the experience is surprisingly delightful. Even those who don’t usually wear lipstick might find themselves intrigued — perhaps discovering a colour they never thought would suit them.
For those who love sharing their beauty finds online, this is also an opportunity to capture a moment. After all, a mini makeover, a free gift, and the sophisticated backdrop of TANGS make for the perfect Instagram story or TikTok reel. And for makeup enthusiasts who follow beauty trends, the Kinu Rouge Cream may just be the next must-have in their vanity drawer.
To sum it up, this is more than just a lipstick promotion. It’s a feel-good invitation to pause, indulge, and rediscover the power of a well-chosen lip colour. Whether someone is a die-hard shu uemura fan or completely new to the brand, this International Lipstick Day celebration at TANGS offers a compelling reason to drop by.
Make it a lunch break activity, a weekend outing, or even a spontaneous detour on the way home — because sometimes, the little things make all the difference.
Promotional/Event Details:
Date: Now till 25 August 2025
Time: During TANGS Operating Hours
Venue: TANGS at Tang Plaza, Level 1
Location Link: TANGS Facebook Post
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